Justin Mcdonald

Justin Mcdonald Email and Phone Number

Executive Vice President and Chief Marketing Officer at Breeders’ Cup World Championships @ Breeders’ Cup World Championships
Justin Mcdonald's Location
New York, New York, United States, United States
Justin Mcdonald's Contact Details

Justin Mcdonald work email

Justin Mcdonald personal email

About Justin Mcdonald

Justin brings more than 20 years of marketing experience to his role at Breeders’ Cup where oversees the global management of the Breeders’ Cup brand. He leads the strategy, development and execution of brand awareness, ticketing, broadcast and wagering marketing plans for the prestigious, two-day international sporting event that generates over $200MM in revenue and attracts more than 100,000 fans on-site.His responsibilities include brand management, digital and social marketing, website and mobile app products, creative development, consumer research, media planning, CRM, public relations, promotional programs and agency management.

Justin Mcdonald's Current Company Details
Breeders’ Cup World Championships

Breeders’ Cup World Championships

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Executive Vice President and Chief Marketing Officer at Breeders’ Cup World Championships
Justin Mcdonald Work Experience Details
  • Breeders’ Cup World Championships
    Executive Vice President And Chief Marketing Officer
    Breeders’ Cup World Championships Mar 2022 - Present
    Lexington, Kentucky, Us
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  • Breeders’ Cup World Championships
    Senior Vice President, Marketing
    Breeders’ Cup World Championships Jan 2019 - Apr 2022
    Lexington, Kentucky, Us
    Lead the development and execution of brand awareness, ticketing, broadcast and wagering marketing plans for the prestigious, two-day international sporting event
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  • Breeders’ Cup World Championships
    Vice President, Marketing & Digital Media
    Breeders’ Cup World Championships Feb 2013 - Jan 2019
    Lexington, Kentucky, Us
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  • Breeders’ Cup World Championships
    Senior Director, Marketing & Digital Media
    Breeders’ Cup World Championships Jan 2012 - Jan 2013
    Lexington, Kentucky, Us
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  • Jlm Strategies
    Consultant
    Jlm Strategies Apr 2008 - Jan 2012
    Provide strategic marketing and communications services to various clients. Lead development and implementation of integrated marketing plans designed to increase revenue, market awareness and customer loyalty. Programs include traditional and online marketing initiatives, social media, mobile applications, communications strategies, search engine marketing and Web site development and optimization. Also assist clients with partner activation plans and new business development.
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  • Empire Racing Associates, Llc
    Vice President
    Empire Racing Associates, Llc Mar 2006 - Mar 2008
    Led the development of a multi-billion dollar business plan to acquire and operate a racing and gaming franchise granted by the State of New York. Responsible for strategic and operational oversight of the company, including all advertising, marketing and public relations programs.
  • Friends Of New York Racing, Inc.
    Vice President
    Friends Of New York Racing, Inc. Jan 2005 - Feb 2006
    Developed and recommended a new business model for the New York horse racing industry. Issued two public white papers on the future of the industry which contained situation analysis, financial modeling, case studies and recommendations for success.
  • National Thoroughbred Racing Association
    Director Of Sponsorship Sales
    National Thoroughbred Racing Association Jan 2003 - Dec 2004
    Directed sales development strategy and execution for national horse racing league and its championship event, the Breeders’ Cup World Championships. Developed fully integrated sponsorship packages utilizing the league’s multiple marketing platforms, including television, digital, promotions, events, and direct mail. Increased annual sponsorship revenue by 56% in two year period.
  • National Thoroughbred Racing Association
    Sr. Manager, Creative Services
    National Thoroughbred Racing Association Mar 1999 - Dec 2002
    Managed brand development and enhancement for newly formed national sports league. Responsible for the development and implementation of $30+ million annual co-op advertising and marketing program which included a 2003 ADDY and Mercury award winning radio campaign. Grew co-op program from $20 million in 1999 to over $30 million in 2002; interest in horse racing increased 7.6% from 1999-2001.Created and executed various national/local consumer promotions and launched the league’s first online membership program which included email newsletters, online promotions/sweepstakes, exclusive chats and other special programs.
  • Merkley + Partners
    Associate Account Manager
    Merkley + Partners Nov 1997 - Feb 1999
    New York, Ny, Us
    Essential part of advertising agency account team that assured quality performance on client accounts.
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Justin Mcdonald Skills

Integrated Marketing Advertising Marketing Social Media Marketing Brand Development Email Marketing Public Relations Social Media Digital Media Return On Investment Seo Marketing Strategy Creative Direction Sponsorship Start Ups Online Advertising Strategy Television New Media Brand Awareness Business Planning Market Research Media Relations Strategic Communications Business Strategy Digital Marketing Digital Strategy Publicity Entrepreneurship Media Buying Sports Strategic Planning Interactive Marketing Website Development Direct Mail New Business Development Sports Marketing Sem Mobile Marketing

Justin Mcdonald Education Details

  • State University Of New York At Oswego
    State University Of New York At Oswego
  • St. Anthony'S High School
    St. Anthony'S High School

Frequently Asked Questions about Justin Mcdonald

What company does Justin Mcdonald work for?

Justin Mcdonald works for Breeders’ Cup World Championships

What is Justin Mcdonald's role at the current company?

Justin Mcdonald's current role is Executive Vice President and Chief Marketing Officer at Breeders’ Cup World Championships.

What is Justin Mcdonald's email address?

Justin Mcdonald's email address is ju****@****ail.com

What is Justin Mcdonald's direct phone number?

Justin Mcdonald's direct phone number is +185942*****

What schools did Justin Mcdonald attend?

Justin Mcdonald attended State University Of New York At Oswego, St. Anthony's High School.

What skills is Justin Mcdonald known for?

Justin Mcdonald has skills like Integrated Marketing, Advertising, Marketing, Social Media Marketing, Brand Development, Email Marketing, Public Relations, Social Media, Digital Media, Return On Investment, Seo, Marketing Strategy.

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