As the Director of Operations and Performance Metrics I am the Systems Administrator for all Marketing, Sales and Customer Success applications (Salesforce, Pardot, Zendesk, etc.) and for ensuring that business requirements and operational metrics defined by the CEO and CFO (collaboratively with the depart heads) are turned into insightful reports and dashboards for sales, marketing, and customer success. I provide and am responsible for the business intelligence and data driven process, procedures, and insights to track and grade progress against Qvinci's goals, projects, process improvements, and compliance. I report directly to Qvinci's CEO and CFO as well as collaboratively work with department leaders to help them achieve their goals.

Responsible for the strategic planning, coordination and execution of all aspects of Qvinci’s marketing objectives. This includes, but is certainly not limited to, systems administration for all sales, customer success and marketing departmental software applications, development of departmental policies and procedures as well as optimization and ongoing maintenance. I report directly to Qvinci’s CEO. I’m the Lead/Head Administrator for Salesforce, Pardot, ZenDesk and the Sales and Customer Success scheduling software. I’m the administrator for all 4 of Qvinci Software’s websites and solely responsible for the development, daily monitoring (along with the CEO) and maintenance for all of Qvinci’s Sales, Marketing and Customer Success’s Salesforce.com reports and dashboards.A little about Qvinci Software: Qvinci is the gold standard provider of cloud financial reporting, business intelligence, data consolidation, mapping and workflow management solutions for the accounting, franchising and multi-unit business markets who use QuickBooks®, Xero® and Excel®.

Responsibilities included internal and external communication strategy to help tevixMD become a leader in the healthcare information technology and patient payments while generating qualified sales leads. Additional responsibilities included; web design, graphic design, SalesForce ( CRM ) & marketing automation administration, webinar/conference planning and business development.

Exited 5 months after Roche acquired Viewics, Inc.

First employee hired by Viewics in 2013. Responsibilities included rebuilding the website (webmaster), copywriting and editing, webinar and white paper development and execution, website management, enterprise wide SalesForce administrator, enterprise wide marketing automation administrator (Pardot), conference planning/logistics/execution, user group planning and logistics, competitive analysis, and I was responsible for all internal sales and marketing reporting/analytics. Roche Diagnostics purchased Viewics, Inc. in January 2018.

Founder of Pathology Webinars. Managed initiatives with partners such as The Pathology Blawg and developed website, created and managed webinar program, and advised on strategic relationships, marketing efforts and areas of revenue opportunities. Responsibilities also included identifying relevant webinar topics and speakers. The Dark Intelligence Group, Inc, acquired company in 2017.

Director of Operations & Internet Development for The Dark Intelligence Group, Inc., which publishes The Dark Report and DarkDaily.com and hosts the Executive War College & Lab Quality Confab. These publications & conferences serve a critical role within the clinical laboratory and pathology testing industry and are relied on by many top executives in the field. Responsibilities included managing The Dark Report, DarkDaily.com, Executive War College, and Lab Quality Confab with oversight for systems, procedures and contractors required to accomplish the company's missions/goals. Primary responsibilities included strategic partnerships, online marketing & optimization, monetizing websites, sales & business development, customer retention, lead generation, and editorial staff management.Innovated & managed marketing efforts for:Siemens Healthcare, McKesson, Roche - Ventana, BD Diagnostics, Physician, Independent Management Services PIMs, PathX LIS, Amerinet GPO, Viewics, MediFleet, XIFIN, Halfpenny Technologies. NetLims, Merge Healthcare, Extract Systems, Sunquest Information Systems, Hemosure, Aurora Interactive Ltd., Institute for Quality Management in Healthcare IQMH, American Association for Laboratory Accreditation A2LA, College of American Pathologists CAP, Medical Laboratory Observer MLO, TissuePathology.com

Managed a personal portfolio of businesses where I was responsible for their annual financial recording and classification.