Key Achievements:• Head marketing technology, operations, and digital reporting across LG H&H North America.• Led digital transformation of ESP, analytics, personalization, and reporting for Avon’s US + CA websites and GTM implementation of marketing technology for launch of LG H&H’s D2C US website.• Guide digital teams to fully utilize digital technologies, recommending strategic opportunities to optimize conversion rate, improve usage of system capabilities, and identify growth opportunities for digital experience.• Head marketing operations and process improvements. Outline areas for opportunity, enhancements, and efficiencies. Oversee strategic improvements to operations across owned channels and web.• Drive marketing technology product roadmap building out timelines, technology, and enhancements.• Lead and build team overseeing campaign operations, automation, and segmentation.

Managed high-volume, dynamic campaign setup + execution with a focus on email + SMS. Managed the creation and deployment of campaigns to students and educators worldwide on short deadlines.Key Achievements:• Executed priority communications during an emergency business model shift due to the COVID-19 pandemic.

Ran administration, operations, and development processes for core website and marketing technologies. Helped optimize email and marketing platforms to better support core b2c and b2b strategic initiatives.Key Achievements:• Provided guidance and produced key marketing campaigns across email and SMS.• Optimized operations and administration of 10+ core ecommerce, marketing, and IT tools including website, CRM, SMS, and analytics platforms.• Assumed responsibilities for managing marketing technology, overseeing email, SMS, analytics, and data management for marketing and digital experience.• Successfully took on Scrum Master responsibilities for the website development team, running scrum ceremonies, and optimizing the SDLC process for Kind Snacks d2c and b2b process.• Promoted from Digital Technology Coordinator in October 2019 to take on additional scrum, marketing, and development responsibilities due to success in optimizing web operations and administration.

eCommerce Data Analyst - • Work with leading global CPG companies to setup and implement global eCommerce data tracking• Analysis of data quality with SQL, Excel, and In-House Systems to ensure data consistency, and determine origins for anomalies and patterns.• Ad-Hoc Macro and Tool Creation with VBA and SQL to optimize data sanitation.