- Spearhead the social media and content strategy for Universal Studios Hollywood, Halloween Horror Nights, and Citywalk, overseeing a diverse audience of over 7 million followers across key platforms including Instagram, Facebook, Twitter, TikTok, YouTube, Pinterest, and Threads.- Collaborate closely with our internal partners, communications teams, PR, stakeholders, and IP owners to identify amplification and to create social-first content opportunities across all of our owned social media platforms. It’s essential to strategically determine the most effective placement for content to maximize its impact and reach.- Manage our day-to-day editorial calendar and programming which encompasses upcoming priorities, limited-time offerings, sustainment support, and events ensuring alignment with business goals.- Collaborate closely with our leadership and legal teams to ensure that all content & social copy adhere to brand safety guidelines and maintain a voice that aligns with our business standards.- Analyze metrics from our CMS (Sprinklr) to assess content performance and leverage valuable insights to inform data-driven strategies for future content development. These weekly and yearly metrics are presented to executives on a weekly basis.

- Led the digital content marketing strategy for the @Disney (110M Followers) and @Starwars (45M Followers) brands by project-managing video and design content from ideation to publishing across all platforms (YouTube, Disney.com, Instagram, Facebook, Twitter, and TikTok).- Developed and executed robust strategy campaigns and engaging calendars supporting various stakeholders across The Walt Disney Company including Disney+, Studio/Theatrical titles, Disney Parks, Consumer Products, and many more. - Analyzed and tracked our cross-platform performance (engagements, impressions, views, watch time, and audience growth) and presented these metrics across our quarterly and fiscal year goals to executives. In just three years, the Disney presence on Instagram grew by an astounding 8 million followers. - Through comprehensive research and analysis of target demographics, we strategically determined the most relevant social media platforms for each type of content created, ensuring our messaging reached the right audience in the places they actively engage and participate with.- As a driving force behind our launch on TikTok, I spearheaded the content and social strategy to bring our world-renowned brand to this new social platform. In just over two and a half years, I have created innovative and engaging content to grow our brand to 4 million followers and 27 million likes on our video content. In Spring 2023, our Disney TikTok account won a Webby Award for best social entertainment.- Collaborating closely with our VisDev and Production teams, I seamlessly merged creative and strategy to curate and capture captivating content for Disney Social at priority events such as red-carpets, parks grand openings, Expos, and more. Some of these events include Walt Disney World 50th anniversary, Disney100 Media Events, Avengers Campus grand opening, Mickey’s Toontown grand opening, D23 Expo, Star Wars Celebration, and numerous theatrical red-carpets throughout the years.

- Created and maintained large trackers to keep record of Disney+ marketing support within our parks, hotels, restaurants, directional signage, billboards, parking lots, and events.- Developed Disney+ concepts for Non-Broadcast Synergy (bus wraps), Partnerships (Verizon and Roku), and Neo-Partnerships (device partners).- Worked alongside our business partners to execute various marketing campaigns including Disney+ Originals, D23, #mandomondays, Make A Wish, and The Empire Strikes Back 40th Anniversary.-Oversaw the content marketing relationship with our Digital / Visual Design team consisting of Graphic Designers, Illustrators, and Motion Graphic Artists to plan upcoming content calendars for our brands-Wrote and posted various ad hoc Disney Family and Disney News articles into our Content Management Systems in support of company wide initiatives and sustainment marketing support-Partnered with our video production team to write scripts and pull time codes for our upcoming releases and big beat initiative videos such as The Mandalorian, Mulan, and Marvel 616-Analyzed, tracked, and tagged social media content metrics (engagements, impressions, comments, and audience growth) across our social media brand accounts and presented these across our quarterly and yearly goals

-Work hand in hand with students and faculty to match their needs with appropriate technologies-Effectively handle help tickets, emails, phone requests, and in-person visits from faculty and staff-Assist faculty in course creation and offer guidance on the use of technology for the utmost success-Work hand in hand with the Disability Resource Center to ensure that we are ADA compliant in terms of accessibility for students with disabilities -Create innovative and dynamic print advertisements and graphics for department events and presentations

-Responsible for accurately recording notes in courses for students with disabilities -Work hand in hand with the Disability Resource Center to ensure that weare ADA compliant in terms of accessibility for students with disabilities

-Redesigned their current branding and website with a strong focus on usability and workflow-Created an overall brand guide to ensure consistency with the various parts of their company-Developed wireframes and prototypes for future expansions of the website and a mobile application-Was responsible for managing all social media accounts and the designs posted to increase sales and engagement-In charge of photography and editing for promotions and advertisements -Edited videos to make engaging training videos for promotional materials

-Developed and produced the current brand design-Was responsible for managing all social media accounts and the designs posted to increase sales and engagement-Created the current brand guide consisting of the logo, fonts, and color palettes -Analyzed market trends and created strategies to reach consumers effectively

-Team leader for the footwear portion of the store location-Created a new user experience for our employees to connect with the customers ensuring that they receive the correct products for their needs -Provided excellent customer service at all times throughout their journey within the store