Justin Godwin Email and Phone Number

NOTE: Pinnacle transitioned to C&W in 2021Providing oversight of C&W's multifamily portfolio in the East Region which includes the Northeast, Southeast, Texas, and all Single Family Rental (SFR) assets nationwide. Managing a team of about 10 marketing professionals, we provide customized and highly-targeted marketing strategies at over 400 assets, ranging from small affordable properties to large 1,300-unit assets in core urban markets.Identifying efficiencies and applying new ideas for the benefit of our national marketing team to work smarter has resulted in the creation of new tools, policies, and procedures used across the company by multiple departments. Collaborating with colleagues on new approaches has greatly contributed to increasing our ability to provide superior service to our teams and clients alike.

Developing and implementing powerful marketing strategies for communities in the Northeast and Carolinas for upwards of 70 assets, boosting performance at struggling communities and reinforcing submarket dominance at others. Additional duties include acting as liaison between operators and vendors, troubleshooting issues, web design, auditing online presence, in-person strategy reviews with operators, monitoring campaign success, and planning large-scale events. Branding projects, including brand development, messaging, signage design and installation, collateral design, and more have also been performed at numerous communities within the portfolio with great success.Ancillary projects include developing, producing, and filming an internal video series aimed at educating and empowering property teams to advance their marketing prowess and differentiate themselves from local competitors. The Marketing Masterclass is comprised of dozens of professional-grade videos and is distributed bi-monthly to all properties across the nation.As part of the firm's business development efforts, creating compelling marketing stories that resonate with potential clients have helped lead Pinnacle to a high rate of success. As a result of working in tandem with operators and the BD team, the Northeast portfolio doubled in size in 2019 and the Carolinas doubled in 2021. Both regions continue to outpace growth goals each year.

As part of KETTLER Management's Client Services team, projects included retooling both the due diligence and transitions programs by developing strategies, establishing best practices, crafting vital documents and trackers, and determining client deliverables.In the realm of Business Development, marketing materials were redesigned and new proposal strategies were created and implemented. As a result, KETTLER Management responded to client RFPs in a clear, concise, and meaningful manner while conveying the strengths and benefits of KETTLER's service strategy. In addition to continuous hands-on involvement with proposals, pre-development consulting services were provided in conjunction with the Client Services team. These services included floor plan reviews, amenity programming, interior design, and other pre-construction advisory tasks.For Marketing, worked directly with the Marketing Department to develop customized marketing strategies for lease-up and stabilized assignments that drove performance and met absorption goals, and identified target demographics via market and sub-market analytics which led to a more effective advertising approach while reducing costs.Co-Creator and Chair of the New Products and Services Committee providing a process for vetting prospective vendors, negotiating best pricing, creating implementation strategies, and performing post-implementation follow-ups. Also hosted company events including the annual KETTLER Impact Awards, regional awards programs, and other corporate functions. Launched and maintained the inter-company social media platform Yammer! providing a place to share ideas, recognize success, and improve the relationship between corporate and on-site teams.

2012-2017 Senior Real Estate Associate at Greystar's Northeast Corporate Office - McLean, VABusiness development, specifically the compilation and execution of RFP responses for new business opportunities. Re-tooled the proposal book and process which helped increase rate of success from 32% to 60% over 18 months. Also charged with lending support to executive heads on special projects, providing pre-development support for clients, coordinating communication between the corporate office and communities, performing due diligence services, onboarding newly acquired sites, creating and implementing team-building and motivational activities for onsite teams, planning large company functions and meetings, and much more.Also tasked with assisting the Marketing Department by acting as liaison, auditor, and facilitator between Marketing Managers, onsite staff, owners, and ILSs. Developed customized marketing strategies for lease-up assignments utilizing the latest marketing trends and tactics, and designed and deployed customized e-Blast campaigns and printed collateral.2010-2012 Property Manager at the Georgian - Silver Spring, MDConsidered the "glue" that tied together the many roles at the Georgian, the official title only scratched the surface of all the duties performed. Among other things, organized and oversaw the day-to-day operations at the community and acted as the official communications director between the staff and residents. Worked in tandem with department heads to consistently meet and exceed company goals related to delinquency, occupancy, NOI, and resident retention.Instrumental in the Georgian's recognition through the prestigious PMA Judges' Choice Award, thus designating the site as the best luxury apartment community in the DC metro area. Additional accolades included the 2011 Community Pillar Award for Greystar's Northeast Region, the inaugural Greystar Rising Star Award, as well as Employee of the Quarter.

Bonnie Ridge offered the opportunity to break into the property management industry and put to use communications skills and ingenuity. As Resident Manager and Office Administrator, managed the flow and production of the office and its staff, performed general reception and customer service duties, officiated outgoing resident and vendor communications, tackled in-depth bookkeeping and account ledger management, coordinated resident and staff events, and mediated resident-to-resident issues through conflict resolution. Also piloted many onsite community service programs and events including USMC Toys for Tots, Cell Phones for Soldiers donations, Maryland Food Bank food drives, and Baltimore County "Adopt a Road" Program.During tenure at Bonnie Ridge, contributed to earning the award for Property of the Year as recognized by Maryland Mutil-Family Housing Association (MMHA) in 2009. Also the recipient of the Home Properties Red Carpet Service Award in 2009, the highest honor for customer service awarded by the firm.Bonnie Ridge is an 896-unit garden style apartment community situated on 61 acres in the Mt. Washington neighborhood of Baltimore County, Maryland. The property is owned and managed by Home Properties of New York (NYSE: HME).

Worked together with the Lindt regional staff and corporate office to successfully launch a new retail location at Baltimore's Inner Harbor. Responsibilities included managing a staff of 6, interviewing and hiring new team members, executing marketing plans, maintaining accountability for profits and performance, and corporate outreach.While at Lindt, was sent to other retail locations to help organize stores and staff, including a flagship store at Mall of America in Minneapolis, Minnesota. Also tasked with designing and creating innovative marketing displays for the unique Inner Harbor location.

Worked in various capacities and became well-rounded in many areas. Duties over the course of employment include the following: parts warehouse management, large scale shipping/receiving, metal fabrication, lathe operator, forklift operator, backhoe operator, shuttle driver, landscaping, general construction, web design, telephone operator and reception, graphic design assistant, and office organization.The Godwin Group is the parent company of Godwin Manufacturing, Champion Hoists and Equipment, R/S Godwin Truck Equipment, Galion-Godwin, Good Roads, and Godwin Import Export.Godwin Manufacturing Company, Inc., the entity where employed, is a family-owned and operated business founded in 1966. The company designs, manufactures, and sells truck equipment such as dump truck bodies, hydraulic hoist systems, snow plow and salt spreader systems, etc. Clients include various private, municipal, and state government agencies including DOT contracts in NC, VA, MD, DC and more. The Godwin Group currently manufactures and supplies over 25% of the nation's heavy duty truck equipment market.