In 2019 I launched BudsFeed.com, an online community platform designed to connect people around their favorite cannabis related products, services, and brands. Every day, brands and their fans “seed” the latest cannabis-related products, services, events, and original content. BudsFeed also produces original omnichannel content about the cannabis industry and interviews the top entrepreneurs in the industry.We recently launched BudsFeed.co, our shopping arm, that sells over 7,000 cannabis related products and actively collaborate with cannabis accessories and other ancillary brands looking to bring their product to market.

In late 2020 I helped develop an entirely new herbal consumption device. In 2021 we officially brought it to market. Chill Steel Pipes makes the world’s first double-wall vacuum insulated smoking apparatus. Made of durable stainless steel and vacuum insulated like your favorite reusable water bottle, it is designed to take life’s bumps and bruises and keep your water icy cold for up to 12 hours. And while it’s made of steel, it has a ceramic interior that delivers smooth, flavorful hits and is super easy to clean. Chill Steel Pipes come in a variety of unique finishes and are modular, designed to evolve with a growing gallery of designer neckpieces, downstems, and other accessories.

CashBox Media is a media agency and ATM partner that delivers targeted advertising to in-store audiences, just minutes before they make a purchase. In April of 2023 we developed the idea of ATM advertising to help cannabis brands gain more exposure in the competitive dispensary landscape and help individual stores drive more non-plant touching revenue. Today we have access to advertise on more than 110,000 ATMs doing billions of transactions across multiple retail verticals including dispensaries, but also gas stations, convenience stores, grocery stores and more, so you can reach millions of customers with cash in their hands. My role at CashBox Media includes helping brands get valuable exposure through ATM advertising, placing machines in stores that want to run ATM advertising, and helping existing ATM operators further monetize their assets through advertising.

For the last decade and a half I’ve helped brands from almost every category navigate the digital landscape and built agencies through a strategic business development process. I'm always happy to network, help solve interesting challenges, and provide referrals to partners I trust to do excellent work.

Strategic consultant for Bublup, a better place to save, organize, and share information.

Led all marketing and business development efforts for Bublup - The Cloud Reimagined.

As a founding partner and member of the Moment Studio executive team, I led business development and marketing for the social and mobile content studio, an agency comprised of smart, creative makers and social media practitioners, providing quality content that helps brands, retailers and publishers reach people in new ways, effectively and efficiently. Moment Studio posted high seven figure revenue in its first year.

As the first head of business development for the Deep Focus global network, I led the charge on a groundswell of new business revenue – +200% over two years – in addition to other proactive business development and marketing initiatives. Key account wins included Ebay, U.S. Bank, and several brands within PepsiCo Frito-Lay, EJ Gallo, Nestlé, and Unilever. Deep Focus was ultimately acquired by Engine.

In 2010 I launched and managed a line of coffee in the Pacific Northwest for about five years. Just an experiment in brand building. While the brand is still selling well in the state of Oregon, I am no longer running it as an online business.

Responsibilities:Leading social media strategy and communications for American Express consumer brand advertising and entertainment initiatives including the American Express #PassionProject, Amex UNSTAGED, NBA, US Open and Fashion Week.Achievements:• Led the launch of the American Express #PassionProject, a One Show Pencil winning content series designed to celebrate the creative and digital renaissance of America, driving brand relevance among millennials.• Managed social media efforts for the first ever live stream of NBA All-Star Media Day, accompanied by an interactive social media fan wall for American Express and the NBA. • Launched Tweet-to-Buy, an American Express Sync product that allows users to purchase products with just a Tweet.

Responsibilities:• Leading the development and implementation of innovative digital marketing campaigns.• Maintaining agency social media best practices and standards, ranging from application development to community management.Providing direction on all social media efforts and maintaining an agency perspective on social technology and trends.• Working with brand management and technologies teams as a digital marketing advisor on the development of new products.• Measuring the impact of all online marketing campaigns and identifying opportunities for optimization. • Establishing and cultivating relationships with online influencers including traditional publishers, bloggers, affiliates and technology leaders.Achievements:• Led the 2012 re-imagination of Walmart Soundcheck, the retail giant’s online music platform, resulting in a 249% traffic increase year-over-year.• Conceptualized and managed the design and development of Percolator (Beta), a social incentive tool designed to help large CPG clients build buzz about daily product deals.

Responsibilities:• Educating clients and staff on basic social media strategies including the use of common social media channels, social technographics and social analytics• Preparing competitive audits, content inventories and basic moderation guides for clients interested in exploring social media• Establishing a social media monitoring practice and serving as resident listening platform expert, specializing in Radian6 • Managing Google Adwords and Facebook advertising campaigns• Facilitating integration of digital, social and mobile ideas into new business pitches and client campaigns• Maintaining relationships with digital media vendors and coordinating agency visits and demonstrationsAchievements:• Helped launch FollowApolo.com, an Alaska Airlines sponsored online community revolving around Olympic legend Apolo Anton Ohno• Established an ongoing social media monitoring program for Cedars-Sinai Medical Center• Prepared a comparative audit of the top listening platforms for the entire Worldwide Partners independent global agency network

Responsibilities:• Managing new business pitches spanning the WONGDOODY service offering including advertising, interactive, brand strategy and retail design• Helping maintain relationships with top search consultancies including Pile and Company, Select Resources International and Ark Advisors• Writing and managing the production of prospect outreach materials including proposals, presentations, work portfolios, digital newsletters and other agency collateral• Maintaining the WONGDOODY web site, online profiles and social media channels• Collecting and analyzing research for all new business opportunities• Establishing an internship program from which three personal interns were hired full timeAchievements:• Helped increase billings and revenue by nearly 25% year over year.• Account wins include Casey Family Programs, Cedars-Sinai Medical Center, The CW (Gossip Girl), Epson, Expedia (Interactive), The Harlem Globetrotters, Holland America Line (Interactive), The NBA (Retail), Quiznos Subs, Red Bull (Retail), Round Table Pizza and Western Digital• Promoted to manage business development in Los Angeles after less than three years in Seattle

Responsibilities:• Managing the creative development and production of digital content for a variety of media ranging from online product demonstrations to interactive digital signage• Collaborating with multiple clients regarding all aspects of the production process including budget, scope, timeline, and creative execution• Establishing production schedules and enforcing all deadlines from asset acquisition and storyboard creation to final production and delivery• Troubleshooting potential problems and performing quality assurance on all projects• Developing and maintaining lead generation initiatives like a monthly digital newsletter and product focused webinars• Writing and producing all marketing materials and attending trade shows selling a cornerstone interactive digital signage product