Justin Mickelson Email & Phone Number

Plymouth, Minnesota

Created, developed, and implemented out of home marketing and sales strategies for a wide range of clients. Communicated with clients and accounts on a daily basis as an effort to provide campaign updates, build relationships, and drive in revenue.Provided sales support to both local and national account executives including the VP of National Accounts.Performed market research and analyzed advertising placement locations for sales team to present to all major clients.Created, processed, and circulated insertion and purchase orders on a daily basis.Communicated and collaborated with all departments company wide on all campaigns to ensure proper contract execution from initial start to completion.Created marketing portfolios and presentations for sales executives to present at client meetings.

6900 South Yosemite Street Englewood, Co 80112

Analyzed and pulled IRI, Nielsen and ORACLE Business Intelligence data to make price, promotion, product assortment and placement decisions for the frozen foods category. Met with vendors to discuss new products and to review product life cycles. Created price shielding, both regular and promotional retails, for private label products to maximize private label sales and to capitalize on private label profit margin.Created and communicated merchandising execution packet with procurement, grocery merchandising team, retail merchandising team and store directors on a weekly basis for all 129 Denver Division retail stores.

Led and trained a team of seven employees to efficiently work the nightly grocery load. Wrote nightly grocery orders to control and maintain grocery department’s quarterly inventory below the required 5% level.Successfully controlled salary and return on investment for entire grocery department by writing efficient and cost-effective schedules.Was recognized as the top Night Crew Manager in the District. Responsible for training new Night Crew Managers for placement in current or future vacancies.

Worked with Media Director to place radio, print, online and out-of-home media for Banner Health.Tracked click-through rates using Google Analytics for all online Banner Health campaigns.Negotiated and verified solutions for any missed radio spots.

Liaison between client and vendor in negotiating inventory purchases.Planned diverse out-of-home campaigns for clients like Xcel Energy, Colorado Lottery and Banner Health in large and small markets.Presented vendor inventory to clients using based on budget and geographical targeting.Responsible for discovering new and innovative forms of out-of-home advertising in order to reach the desired target market. Some of those formats were Wild Postings (a guerilla style street level placing of advertising posters or flyers), sidewalk chalk / power washing and cinema advertising.Developed and maintained strong working relationships with vendors even with not using their services by staying in contact with them and keeping up to date on their new markets / services.