Justin Molina Email & Phone Number

South Pasadena, Ca, Us

South Pasadena, Ca, Us

South Pasadena, Ca, Us

I work closely with a range of national and global clients spanning B2B and B2C brands in CPG, financial services, hospitality and technology. To act effectively in this role, I lean on my organizational, problem solving and leadership skills to nurture client relationships, write proposals and client presentations, work within a cross-functional team of strategy, research, verbal/naming and creative, and am a steward of project timelines and budgets.

Kevin Black Brand Launch - January 2014• Executed brand launch for newly established women’s designer; responsibilities included budgeting, venue and sponsor acquisition, licensing and the creation of branded moments resulting in 100+ tastemakers in attendance and multiple boutiques vying to carry merchandise

•Ran point on 2012 pro bono project in which we updated a struggling 146 year-old German society by repositioning the brand through new identity and collateral work, creating additional revenue streams via branded public events and engaging a younger demographic – a potential pipeline of future members – with social media•First point of contact for the EVP, managing diary and interacting with senior management globally, including CEO•Engaged associates to participate in out-of-work activities including weekend concerts, happy hours, shows and a monthly event coined “Amazingly Curious Craft Collaborative” where different employees host a unique night of craft-making•Enhanced company culture via social events – Halloween & holiday parties, summer outing, and yearly two-day offsite; Encourage usage of branded hashtags on Instagram (1fitch13, fitchzoo, fitchtache, roaringfitch) to increase employee involvement •Partnered with design team to join the Movember charity cause; 15 associates across 3 studios participated and documented their growing ‘stache, raising nearly $1000

• Designed and implemented competitive intrusion plans to reinforce local market positioning through bouncebacks, specialized e-blasts, incentivized direct mail, newspapers and in-store collateral based on special needs and budgets• Managed timelines and executed print, e-blasts, digital banners, cable, radio and broadcast buys for 70 DMAs in conjunction with cross-functional teams• Conducted weekly competitor analysis across social media platforms and researched economic/industry trends for client’s senior management to better identify down markets and causalities to create informed strategic recommendations • Built brand awareness and boosted sales through Local Store Marketing activities such as local charities, minor league baseball teams and community events• Partnered with PR team which raised over $60,000 for Give Kids The World charity and garnered 118MM impressions through national outreach effort to 400+ television and radio stations for this one-day annual event

• Coordinated with wine distributors to market new products via monthly wine flight program supported with in-house promotions, social media outreach and email campaigns • Collaborated with General Manager on employee orientation and weekly training courses built on customer service and stewardship to develop a high-caliber staff capable of becoming brand leaders• Volunteered to manage inventory control and point of sale systems to streamline work processes resulting in 40% decrease in food ordering errors and enhanced tracking of promotions

Columbus, Oh, Us

• Worked closely with CEO to create metrics to measure short- and long-term goals such as album sales, fan growth and online buzz contributing to label profitability • Wrote press releases for label roster to local and national DJs, media outlets and venues to gain impressions and relevancy across all music and social media platforms to engage fans in the music creation process

In

• Contacted international museums and businesses for press releases and photo opportunities and utilized media outlets and video sharing websites to investigate and compile two to three story leads each week

• Managed eight sales team members. Set weekly goals of 15-20 calls and mandated a closing ratio of 10% per week.• Organized magazine launch fundraising event with 20 recruiters and 300 students, raising over $3,000 and planned $10,000 annual banquet, raising over $7,000 to benefit future student programming efforts

Bachelor Of Science, Marketing

Bachelor Of Arts, Spanish

Spanish Language Studies