Justin Osborne Email & Phone Number

Laguna Beach, Ca, Us

Irvine, California

Designed, developed, and manage the global in-house performance marketing operation to profitably acquire, retain, and win-back players at scale. The operations work across territories, business units, and business models including subscription and free-to-play: contributing $100M+ incremental revenue per year. Lead a global team that is responsible for growing revenue and the player base for a portfolio of world-class titles including Call of Duty, World of Warcraft, Hearthstone… Show more Designed, developed, and manage the global in-house performance marketing operation to profitably acquire, retain, and win-back players at scale. The operations work across territories, business units, and business models including subscription and free-to-play: contributing $100M+ incremental revenue per year. Lead a global team that is responsible for growing revenue and the player base for a portfolio of world-class titles including Call of Duty, World of Warcraft, Hearthstone, OVERWATCH, and Blizzard mobile titles releasing in 2022 Operations include Strategy, Activation (buying and CRM), Marketing tech, Analytics and Data engineering across mobile, PC, and console platforms. Show less

Orange County, California Area

Created and operated $1B North America business to become highest performing regionInstituted fully-integrated IP marketing model to include key aspects of Publishing: Media, PR, Community, Social and Brand ManagementBuilt-out operations in 8 months including staffing (80 FTE's), processes, financial systems and KPI management Attained highest operating income and revenue worldwide

Orange County, California Area

Led global management of IP's to drive brand affinity and operating incomeLaunched multiple IP's - OVERWATCH, World of Warcraft, Hearthstone and Heroes of the StormLed worldwide WARCRAFT movie promotions in concert with Universal and Legendary PicturesSet-up core functions within Blizzard - Strategic Planning, Brand Management, Research, CRM, and Media Operations

Responsible for all areas of Volkswagen marketing communication efforts, including digital platforms, media planning, social (CRM and direct), creative development, and planningManage large internal team and multiple agencies (General Market, Hispanic, Social, and Direct) with budget management of over $400 millionFocused on delivering world-class creative ideas supported by a sound strategy, performance analytics, and digital infrastructure

Led the development and implementation of Volkswagen’s marketing strategies, media plans, and creative direction Chosen by CEO to report directly to him and the CMO to create Volkswagen’s growth strategy through 2018Created the go-to-market plans for the successful launch of the all-new Passat and Jetta (Passat sales increased over 10x and Jetta sales increased 40%) Developed brand positioning and strategy to attract a new and broader buyer target, while maintaining… Show more Led the development and implementation of Volkswagen’s marketing strategies, media plans, and creative direction Chosen by CEO to report directly to him and the CMO to create Volkswagen’s growth strategy through 2018Created the go-to-market plans for the successful launch of the all-new Passat and Jetta (Passat sales increased over 10x and Jetta sales increased 40%) Developed brand positioning and strategy to attract a new and broader buyer target, while maintaining Volkswagen’s strong and unique brand identityCreated internal tracking metrics across multiple data sources for visibility into the state of the brand and our marketing effortsInstituted econometric modeling tool to optimize media mix and spend allocation across the product portfolio Show less

Created brand, marketing, product strategies and plans:Developed alongside agency planning team the Hyundai “Think About It” campaign idea and “Assurance” promotionDeveloped strategy and go-to-market plans for the luxury Genesis that provided the permission consumers needed to consider a $40k luxury Hyundai (Genesis launch was showcased by JDPower & Associates as best in class)Orchestrated development of U.S. brand target and operationalized its use for key consumer… Show more Created brand, marketing, product strategies and plans:Developed alongside agency planning team the Hyundai “Think About It” campaign idea and “Assurance” promotionDeveloped strategy and go-to-market plans for the luxury Genesis that provided the permission consumers needed to consider a $40k luxury Hyundai (Genesis launch was showcased by JDPower & Associates as best in class)Orchestrated development of U.S. brand target and operationalized its use for key consumer touch pointsLed effort that created global brand identity that is being used as a platform for a global brand slogan Implemented a marketing-mix model to optimize incentive and marketing spend Show less

Developed strategy and implementation plans for $70M Information Services division Created and launched an all-new Marketing Services product line and successfully implemented pilot program with over 1,150 Ford and Volvo dealersLed due diligence efforts for mid-size acquisitions to broaden product portfolio

Managed product development lifecycle across multiple models and worked alongside Marketing to ensure product was properly represented in communicationsInitiated first-for-Hyundai psychographic vehicle segmentation, resulting in deeper strategic and tactical understanding of target customersWorked closely with Marketing to develop messaging, targeting, and positioning to ensure proper alignment with vehicle characteristics Stratified customer profiles to better align… Show more Managed product development lifecycle across multiple models and worked alongside Marketing to ensure product was properly represented in communicationsInitiated first-for-Hyundai psychographic vehicle segmentation, resulting in deeper strategic and tactical understanding of target customersWorked closely with Marketing to develop messaging, targeting, and positioning to ensure proper alignment with vehicle characteristics Stratified customer profiles to better align product and marketing efforts Show less

Ba, Economics And Business

Mba, Marketing Strategy And Finance