Led high impact, national digital campaigns while spearheading brand strategy and product design for funded tech startups. Highlights include: Coca-Cola’s NCAA 2024 March Madness campaign with mobile game, Coke Spiced launch, Marriott Bonvoy sweepstakes platform, Takis x Minute Maid 'Spicy & Refreshing' collaboration and package design for various CPG products distributed online and in stores nationwide.

Established and grew a brand from scratch, gaining coverage in top outlets like The New York Times, Vogue, and Forbes, designed cohesive packaging and e-commerce solutions, led a budget-wise team in creating impactful marketing materials, and developed conversion-optimized components.

Directed international creative, brand, and growth teams, enhancing infrastructure to manage production across all channels, including social, web, and marketing. Achieved a 25% reduction in cost per lead, quintupled paid media engagement, and increased click-to-page rates twelvefold in one year. Consistently improved webpage conversion rates and earned multiple gold Marcom awards for exceptional ad campaigns and videos.

Mentored and managed global team across the 57-brand, $15B Vista Equity portfolio, led rebrand initiative in 2021 that gained worldwide attention through a partnership with Mercedes Petronas F1, and created a universal marketing design system for globally diverse brands with cross-functional execution.

[Acquired by Solera]Developed a comprehensive, metric-driven UI/UX system that significantly enhanced customer experience; executed a seven-point Branded House overhaul that markedly boosted brand personality, reputation, value, and relevance; led creative and design for major events such as NADA, DSUS, and DRIVE, generating over $20M in annual recurring revenue; and managed creative and content teams to achieve more than 27% quarterly growth in the pipeline.

Led product design for PrecisePrice, a digital retailing tool adopted by Toyota via Smart Path in 2018; managed a team of six UI/UX designers and researchers to implement DealerSocket's universal design and component system across seven products; and served as Design Principal for website solutions for brands like Mercedes-Benz, Acura, Fiat, and Alfa Romeo.

[Group Acquired by DealerSocket]Designed initiatives across web, video, and print; integrated design teams and systems for four merged and acquired companies (Dealer.com, ClickMotive, eCarlist, and Inventory+); and collaborated closely with marketing teams and executives to enhance web designs for major automotive groups—including Ford, with focus on experience and conversions.

Directed web design and digital campaigns centered on organic growth marketing for national businesses, managing a diverse team of designers, developers, and creatives.

Designed impactful solutions for major clients like Samsung, TXU Energy, and NYU, collaborated with cross-functional teams to enhance project creativity and execution, and successfully branded local businesses to effectively communicate their messaging to target audiences.