The construction industry is evolving to be more data driven than ever before. Ace is leading the way.

Embee Mobile owns the largest proprietary opted-in mobile panel in the US, combining best-in-class behavioral data measurement with self-reported survey, serving a wide range of industries interested in marrying consumer behavior and attitudes. Embee Mobile was acquired by Similarweb in November 2021.● Pioneered a number of real-time survey solutions, including ad effect (amongst other triggered surveys), real-time location-based interviews in US and other markets.● Harmonised data pipes to a usable and QA'd pipe for real-time solutions for consulting and data feed clients.● Drove, designed and built DIY front-end for clients to launch surveys on our panels.● Led and implemented analysis of grocery purchasing for large US snack provider.

Various independent consulting/contracting roles

Reporting variously to the SVP Telecom Product in San Francisco and the Digital MD in Europe with a remit to migrate existing Nielsen US products to the European market and create new measurement products in the digital space for European clients in all verticals. Focus on evaluating and implementing new products.Innovation projects which have set Nielsen up for consulting advantage using new research techniques, including:● Extended Italian market media measurement to mobile and tablet devices, extending contract for 5 years and adding $10m to top line. Coordination across, sales, pricing and production. Solution became model for other European countries, incl. Turkey, Russia & Germany. ● Led 15-country data harmonization of mobile measurement, coordinating global teams and third-party suppliers. First time a common schema created to absorb data from multiple vendors allowing Nielsen to present a global mobile behaviour solution.● Olympics Sponsorship Value ROI for BT (UK, daily real-time). First time a shopping club had been used for real-time sentiment research, coordinating marketing, third party suppliers and production teams. ● Brought together multiple technology start-ups, a large mobile provider, lawyers, CPG potential customers and multi-country retailers to scope a big data shopper advertising effectiveness tool. Framework for big data partnerships with mobile operators created which is being explored on every continent. ● Designed a market share/churn measurement analysis for a mobile operator (Romania, Poland, Belgium). First time that partial SMS messages used for market share analysis in Europe with follow-up survey.

Reporting variously to the SVP Marketing, VP Product and CEO in Boston, MA. Commercial, GTM, technical and operational development and management of a range of B2B information databases and UX for telecom clients.Conceived, designed and built automated Excel and cloud database production process allowing 2 production staff to QA and produce 120 reports annually with zero translation errors. Automated procedure included industry leading UX for an offline usable product.▬ Grew revenue from $0 to $1.2M per year, representing 40% of company revenues, through continuous sales training and marketing coupled with powerful product▬ Product set became mainstay of Yankee Group’s valuation with 4x revenue multiple applied compared to 0.1x for other activities.▬ World’s first database structure for business and strategy information enabled 1.5M+ data points to be delivered in customised format in 48 hours, enabling rapid custom sales.Direct reports managed globally.▬ Well adapted to remote management, both up and down▬ Developed dedicated Colombian outsourced team of 5-7 dedicated FTEs, who maintained quality with a 100% profitability marginRevamped primary market research product and redesigned production process from an inherited product, which reduced annual cost by $1M, maintained top line, and made product line profitable for the first time. ▬ Client delivery made possible within 48 hours of survey close through soup-to-nuts production and QA process redesign▬ Efficient systems allowed ops team of 2 to delivery 80 syndicated and numerous custom reports Created first ever database of telecoms regulation with an online UI within a $30k budget, enabling unsaleably complex data to be productised and updated in real time.

The TSE service of the Yankee Group conducted fundamental research into all aspects of fixed-line communications in Europe from ducts to applications, from SLAs to content, from telephony to TV and from switched access to WAN-Ethernet. As a small team, we all got involved in all aspects of fixed-line telecoms in Europe.Personal responsibility for:• Most quantitative modelling within the team• Switched Access markets• Consumer branding issues• Global IP Traffic modelling• MAN TCO analysis incl. CableCos