At the forefront of Kayzen's pioneering creative solutions, my role as Creative Solutions Lead centres around shaping and optimising our advertising products to excel in the competitive mobile industry. The successful launch of Video+, alongside the conceptualisation and development of creative templates, showcases our team's ability to innovate and drive performance, as evidenced by our Ad-exchanger award nomination for the Maniko nails story.My expertise in creative ideation and direction, honed over years in the industry, has enabled us to forge strong partnerships with leading brands like TikTok and COOP. Leveraging Looker and machine learning to analyze video performance, we've consistently delivered results, such as achieving 1.5 million installs a quarter for TikTok, further solidifying Kayzen's position as a leader in ad-tech innovation.
Listed skills include Online Advertising, Art Direction, User Interface, Interaction Design, and 6 others.