Justin Nield Email & Phone Number

London, England, United Kingdom

I lead Creative Solutions at Kayzen. Building out the Creative function from the ground up within an awesome self-verve DSP. Mission: We create, analyse and optimise Creative to improve performance across a variety of use cases.- Successful launch of Kayzen's first Creative product - Video+- Led the conceptualization, developement and testing of all Video+ creative templates - Video+ Performance Case study: Maniko nails story nominated for Ad-exchanger award.- Video+ Branding Success story in collaboration with Dentsu: COOP

Stroud, England, United Kingdom

A title-change post Liftoff + Vungle merger. Reorganising the team to focus on non-gaming only advertisers across both Liftof DSP + Vungle Direct. - Key stakeholder in the post merger rebrand and launch of the unified Liftoff brand- Developed and integrate the Liftoff Creative methodology to unift the Creative teams post merger- Key clients: TikTok; Jets Eat Takaway; Snap; Shopee; Bumble; Tinder- UA for TikTok from 0 to 1.5m installs a quarter from Creative produced by my team alone- Developed TikTok specific Video analysis ML that was able to predict the performance of a video creative with 80% accuracy before launch. 60% more accurate than a human Creative specialist.

London, England, United Kingdom

Promoted to lead and form the 'Beyond POD' within Creative Labs. VCL's avant-garde on a mission to grow Creative revenue from non-core-business. - Led Creative Direction, Creative Strategy and Production for all non-fullscreen ad-formats and non-gaming advertisers. Both Video and Interactive- Creative Direction and Product development for the GTM strategy for the successful launch of new products ad-formats: MREC & Banners- Successful launch of 'Video Banners' leading to $1m revenue from the first month- Scaled non-gaming advertisers: TikTok & Shopee to top 10 clients list- Led the collaboration with GameRefinery to develop Creative analysis ML based on their player motivations taxonomy. This became the bedrock of Vungle Creative lad's Creative Strategy- Developed successful POC of Video analysis ML focused on creative attributes- Stakeholder in the Creative team best-practice analysis contributing to Liftoff + Vungle merger- Key stakeholder in the due diligence pre Vungle acquisition of Tresensa

London, United Kingdom

Promoted with a new focus on Creative Innovation- Led Rapid Innovation sprints at Vungle Creative Labs. - Developing new ad-formats through Cross-departmental collaboration with data scrience, engineering and Creative teams. - POC, MVP & Product Development of XR, AR, Immersive Video and 3D Playable experiences- Blackstone acquisition of Vungle for $788m

London, United Kingdom

Transitioned to an Art Director role focusing on Playable Creative- I scaled Playable production from 0 to 100 playables per quarter. - Managed internal contractors and 3rd party vendors- Developed Playable best-practice through rigorous testing at scale- Art-directed and produced playable ads for all the best mobile-gamming clients: Bitmango, Gram Games, King, Peak, Playrix, Playtika, Rovio, Scopely, Small giant, Space Ape, Ubisoft, Voodoo, Warner Brothers and many, many more.

London, United Kingdom

Making kick-ass Interactive mobile-first advertising experiences for all the biggest apps.- Led the design and development of the first interactive end cards on Vungle- Produced some of the first playables in the in-app mobile industry

London, United Kingdom

After years of Managing Creative teams I wanted to get back into the tools. I took a role at Amazon.As a Creative Technologist I designed and developed custom, customer-focused, rich-media advertising experiences to help clients achieve their business goals. - Creative work contributing to over $1m ad-revenue- SME for Display ads and Banners creative approval - Working with an epic client list including: Activision, Braun, Coca-Cola, Google, HP, Microsoft, Nike, Phillips, Sony Playstation, Unilever, Volvo, WB and many others.I learned how to think deeper about user-experience and be more data driven in my approach to design. Amazon's leadership principles will forever positively impact my work. Especially, 'Bias for action'

London, United Kingdom

After the acquisition of Everest Poker I was promoted to manage the entire design team designers and developers for Betclic Everest Group at an EU level. During my time in this role I:- Grew the team from 8 to 20- Guided the team through the uncertainty of a merger- Focused on growth and mentorship of the creative team- set-up an internship program that hired 3 full time employees - Produced and directed 3 TVC's for French TV working with sports legends like Marcel Desailly, Ruud Gullit & Tony Parker- Rebranded Betclic Everest Group- Creative Direction and Branding sponsorship of 3 major football clubs: OL, OM and Juventus F.C.

Promoted to manage the Aquisition Design team for Betclic Everest Group. Making ads, acquiring users. Managing 5 direct reports

London, United Kingdom

I supervised a team of Web Designers & Developers producing creative for inhouse gaming brands.- Programmatic display for desktop- Dynamic content flash banners

Teaching short courses in: Flash / Dreamweaver / Photoshop / HTML / CSS / JavaScript / ActionScript

Applied Design, Photography And Graphic Design

Ba Fa, Graphic Design

Activities and Societies: Played drums in Black India, spent time on the beach, went for long walks in the mountains, sat in the sun.

Matriculation, High School/Secondary Diplomas And Certificates