• Process Improvement – Standardized and streamlined manufacturing process (measurements to delivery) with contract tailors to have products made 60% faster than traditional tailoring• Problem Solving – Methodically tested and optimized measurement conversion from human to robotic mannequin to finished apparel• Supply Chain Management - Established supply chain for hundreds of customized components sourced both internationally (Europe, UK and Asia) and locally• Marketing - Designed and edited all copy, graphics, photos and video content used for primary and secondary packaging, online advertising and ecommerce website• Lead Generation - Designed and implemented customer acquisition strategy from Facebook, Instagram, Google AdWords and SEO• P/L Accountability – Responsible for driving revenue and managing all expenses

• Business Development - Developed and expanded lighting sales into new markets (Oman, Qatar, Kuwait and KSA) by leveraging my strong network of Contractors, Consultants, Distributors, Developers and private parties• Lead Generation - Managed large exhibitions including Big 5 and Light Middle East to deliver hundreds of new qualified leads

• Revenue Growth - Increased regional sales of building materials including interior wall protection, entrance flooring systems, expansion joint covers, fire barriers and louvers by more than 200%• Strategic Leadership - Directly managed and restructured sales team to include Territory Managers, Inside Sales Coordinators, and Specification Manager to reflect change in focus from product category to geographical territory• Business Continuity Planning – Centralized ownership of information in Saleforce.com CRM making it accessible for the long term rather than remaining exclusively with individuals• Sales Team Management - Implemented channel strategy redirecting high effort low value opportunities to channel partners following the 80/20 rule resulting in more efficient utilization of the sales team• Competitive Risk Reduction - Created preferred installer program with aluminum contractors for louvers in UAE to address and reduce imitation fabrication• Pipeline Management - Created more accurate forecasting system by applying localized construction life cycle timelines to existing projects to predict opportunity windows for quotation, submittal, follow-ups, closing and payment collection• Business Development - Led team interactions with Municipality, Architects, Local Consultants, Contractors and Sub Contractors to manage projects from concept to completion

• Premium Positioning Sales - Delivered lighting sales for high-end US and UK brands including Acuity Brands Lighting (Hydrel, Winona, Holophane, Lithonia, Mark Architectural), Hess, Civic, Optolum, Whitegoods and Myers Power Systems lighting inverters• Specification Sales - Targeted key architects and consultants to write lighting specifications for projects ranging from $50,000 to $8,000,000• Stakeholder Engagement - Solely owned the relationship with 12 consultancy firms, 18 MEP distributors and contractors by prioritizing key contacts in all phases of the sales cycle including specification, tendering, job-in-hand and procurement• Technical Lighting Knowledge - Led a team of Inside Sales Engineers to provide technical support including crossing specifications, lighting calculations and quotations to achieve sales targets• Persuasive Negotiation - Defended product specifications and found opportunities to break competitive offers

• P/L Accountability – Profitable within the first 6 months of operation with a 48% revenue increase YOY• Business Strategy - Handled budgeting and all sales activities including lead generation, account management and vendor relations• International Sales - Expanded markets to allow ACE to ship to international clientele in Canada, the Caribbean, and worldwide military bases, which significantly increased overall corporate revenues• Channel Management - Identified distribution partners and created strategic pricing • Sales - Coordinated inside sales functions including preparation of proposals and quotes• Customer Training - Provided extensive training on software and products (battery backups, server racks, rack cooling systems and power distribution units)• Lead Generation - Implemented advertising initiatives to generate sales opportunities• Pricing - Reviewed product pricing and gross margin goals for existing products annually and established new product pricing

• Technical Support – Provided detailed insight to customers as well as sales and technical teams for complex products including uninterruptible power supplies, power distribution units and cooling systems• Lead Generation – Researched, contacted and engaged with potential leads to become recognized as the most successful team member• Channel Management – Supported key partners by answering technical queries and directing qualified leads to them, improving their bottom line• Goal Oriented - Consistently ranked among the top revenue producers via aggressive marketing and referrals