Recruited by owner based on reputation in the Outdoor Power Equipment Industry. Given full responsibility to transform operations and sales across North America.

Senior Sales Executive, Product Manager and Operations Manager for Walmart/Hyper Tough division.

Senior Sales Executive for industry leader in gas and cordless outdoor power equipment, under national brands Murray, Snapper, Hyper Tough, Black Max, Legend Force, Mowox & Green Machine. Tasked to assemble, develop, and manage sales team to deliver profitable growth, with the goal of meeting quarterly and annual sales expectations. Define sales strategies to expand account portfolio while being conscious of assortment diversification. Coordinate engine placement strategy with partner, Briggs and Stratton. Create and oversee Company P&L statement. Monitor customer, market, and competitor activity. Work closely with product development team to implement three-year product roadmap. Align with marketing team to establish successful support, channel, and partnership programs. Manage customer expectations and contribute to a high level of customer satisfaction. Manage current and prospective accounts and participate in closing strategic opportunities. Proficient with FlexPLM, Retail Link and Supplier Hub vendor software.

Sales leader for world’s foremost cordless outdoor power equipment manufacturer. Accountable for developing distribution strategy for Wholesale Clubs, and Major Mass Retail. Manage internal and external team of 17, supporting 20+ accounts in the Regional Retail and the Hardware Channel. Hold responsibility for $1M+ in monthly account revenue. Aggressively pursued sales targets to successfully secure $12M in revenue in 2016 and 2017. Exceeded 2016 sales goals, driving top line revenue growth YOY by 85%. Cultivated new relationships with Costco Wholesale, and Costco Mexico, assessing needs, identifying pain points with current provider, and negotiating new contracts with 25% higher spend than plan. Selected by Target as exclusive outdoor power equipment supplier, securing a 4’ POG in 2016 and 2017. Established new business, developing programs for Menards, Northern Tool and Tractor Supply Company. Coordinate Hardware Channel semi-annual trade shows (ACE, True Value, Do It Best and Orgill).

Orchestrated development of distribution within the Mass Retail, Food and Drug, Home Improvement and Hardware channels in North America. Responsible for initiating new business and revenue streams. Developed ongoing account specific strategic plans to ensure multi-year program sustainability was achieved. Created a more responsive and market-driven organization as Lead Sales Director to Kenmore / Craftsman / Die-hard; Vendor Liaison to Sears, Kmart, Ace Hardware and Orchard Supply Company. Cultivated and opened new national/regional accounts with, Do It Best Hardware, The True Value Company, Orgill, Sears Hometown, Grainger, Target.com and Costco.com representing 25% growth in new business.

Established sales strategy and brand segmentation for world’s largest ODM power tool manufacturer. Spearheaded development and management of multiple programs for The Home Depot. Served as OEM Manager for The Ridge Tool Company, licensing the Ridgid Brand for placement on key Chervon power tools. Responsible for direct import and domestic costing schedule and profit & loss statement. As Sales Manager for The Home Depot flooring category (tile saw and level program), generated $38M in new sales. Effectively opened Lackmond Products, Inc. as a tile saw distributor worth over $1M in new contracts. Led Lackmond’s 88 internal and outside independent representatives located across U.S. and Canada.

Oversaw Do It Best Hardware account. Grew warehouse and drop ship programs, working with both the client merchants and 4,100 dealers worldwide. Represented 20+ manufacturers in the lawn and garden, outdoor power, seasonal, and sporting goods categories. Coordinated the semi-annual trade show.Efforts drove sales growth by 26%, from $11M to $15M, while opening new accounts with Fred Meyer/Kroger and securing grill program worth $2.5M.AwardsRecognized with the Lamplight Farms/Tiki Salesperson of the Year Award (2007). Awarded K’nex Budget Buster Sales Award for achieving 254% increase in sales (2004).

Challenged to revitalize a large metropolitan territory plagued by poor performance. Transformed under performing territory, reversed stagnant sales, and grew territory sales from $2 Million to $6 Million within four years. Opened Big Lots as a new account, and sold over $1 Million in Huffy Bicycles the first year. Manufacturers represented include Suncast, Step2 Products, Char-Broil Grills, MTD Products, Agri-Fab, Huffy Bikes, Huffy Sports, Swimways Corporation, K’nex and Bravo Sports. AwardsTwo time recipient of the coveted Marshall Associates Quota Buster Award (2002 & 2003). Earned Huffy Bicycle Big Wheel Deal Award (2003).

Served as a regional Service Coordinator and Field Sales Representative for national retailers Builder’s Square, Kmart, and The Home Depot. AwardsHonored with Merchandising Excellence Award and the Merchandising Representative of the Year Award (1999).