Justin Oborne Email & Phone Number

Toronto, Ontario, Canada

Leading the growth of LoopNet.com in Canada by partnering on digital advertising campaigns with Commercial Real Estate owners, investors, and brokers.

Working with corporations, sales teams, and start-ups to provide business strategy advice to maximize opportunities in digital media and clean tech and make a meaningful contribution to a company's digital growth and winning culture.• Consulted the Globe and Mail’s Revenue Leadership Team to identify and facilitate successful strategic partnerships that lead to new sector expertise and digital revenue growth.

Toronto, Canada Area

Founded the office and hired the team as a player-coach as an individual contributor while overseeing the team and responsible for the financial performance in Canada. Hearst Autos offers high-impact, performance-driven digital marketing and ad solutions delivering desirable business outcomes and industry insights.• Hired to establish the Canadian operation, built the business from the ground up, hiring 5 staff members, and grew the revenues 6X exceeding $10M. A committed collaborator with cross-functional teams, I defined our go-to-market approach working with clients, agency teams, and programmatic traders, organizing client entertaining and semi-annual group events for 50+ guests.

Toronto, Canada Area

Developed and deepened Consulted with clients on how to amplify digital marketing and 1:1 communications by activating across a suite of digital capabilities including email and database marketing, content creation, location-based services, promotional marketing, omni-screen distribution, social, database analytics and shopper marketing.• Developed and deepened client relationships by providing digital marketing insights and delivering marketing activations with retail and CPG partners.

Toronto, Ontario

Recruited to drive revenue focusing on digital media audience solutions and integrated marketing programs with Rogers’ digital, publishing, TV and radio assets. Led, managed, and motivated a team of 25 national digital sales reps and support staff through target-setting, territory reviews, 1:1 coaching and by leading weekly group sales meetings. • Improved the sales expertise, quality of RFP responses and positive morale while reducing overall turnover for the team. This uncovered necessary service level improvements and a dramatic increase in our Net Promoter Score (NPS) survey results as completed by customers.• Negotiated with agency leads to define spending agreements and incentives, then partnered with clients to ensure fulfillment of agreements.

Manhattan, New York, United States

Provided digital sales leadership for a team of 36 integrated sales reps and sales support, innovating advertising products with the edit/product teams and articulating ideas with Fortune 500 partners. Travelled extensively to generate awareness and excitement about digital innovations at TIME with agencies, clients, and sales staff in the US, Europe and Asia.• Facilitated product innovation, sales and sales support growing the North American digital business 10X over 5 years exceeding $15M.

Manhattan, New York, United States

Established relationships with the buying community, negotiated new agreements, and defined creative solutions to satisfy the strategic digital marketing objectives of our clients.• Promoted 3 times and survived 9 rounds of layoffs. Developed and negotiated new partnerships in numerous ad categories. Also served as liaison between the sales team and various departments including editorial, design and tech.

Toronto, Ontario, Canada

Working with two senior vice presidents, developed trading and hedging strategies involving commodities, currencies, and financial derivative products servicing institutional and retail clients.• Developed financial models and presentations on derivatives to identify new business opportunities.

Oakville, Ontario, Canada

Contributed to brand and marketing plans for Ford Truck brands including the launch of the Ford Expedition.• Managed new product launches facilitating marketing activities between advertising agencies, marketing vendors, sales operations, customer service, and other in-house stakeholders.• Prepared national marketing strategies to achieve existing sales targets and for incorporation into future product development by the international design community at Ford in Dearborn, Michigan.

Mba, Finance & International Business

Activities and Societies: Elected VP-External on the McGill MBA Students' Council, managed the relationship between McGill.

Ba, Psychology

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