From blank page to published book on Amazon in 𝟱𝟳 𝗱𝗮𝘆𝘀, an experiment in satirical fiction-writing, AI illustration, and self-publishing using Midjourney, Canva, Figma, Adobe InDesign, and Ghost (CMS).

With 6+ million visitors and 100s of reviews and customer stories, ʙɪʀᴛʜᴅᴀʏꜱʜᴏᴇꜱ has been helping people live healthier lives since 2009.

• Led the launch of Mural's new brand and product interface in 2022, including press, executive thought leadership, and companywide social media.• Led executive and corporate communications, overseeing new brand launch, change management initiatives, executive leadership changes, companywide All-Hands, press releases and public relations effort.• Managed the creation and publication of Mural's first book, "Collaborative Intelligence," authored by Mariano Battan and Jim Kalbach.

• Developed a content marketing strategy and team to mastermind and execute Mural's demand generation efforts, overseeing a range of activities including content programs, micro sites, email marketing, customer stories and case studies, webinars, and SEO.• Led key initiatives, such as content for Mural Imagine events, "Collaboration That Works" program, launch of Mural Free, hybrid and asynchronous work thought leadership, and product marketing persona content. Played key role in Mural's category design around "collaborative intelligence."• Managed corporate and executive communications, including PR, during periods of substantial growth, funding announcements, and the launch of the "collaborative intelligence" category.

• Developed and led 3-person content marketing team, focusing on demand-generation content including SEO-focused blog articles and guides, white papers, ebooks, and earned media.• Defined and activated product marketing core "Jobs to Be Done" and company's narrative theme, supporting storytelling to drive top-of-the-funnel pipeline generation, executive thought leadership, and sales enablement.• Owned corporate communications, including product and funding announcements.

Built and operated "ground zero" publication regarding 2007-2009 credit crisis, publishing original news on the flagship historic site "The Mortgage Lender Implode-O-Meter." • $500K+ million in advertising revenue (Google Adsense, direct advertising sales, premium newsletter subscriptions)• Cited by CNBC, Bloomberg, NYTimes, BusinessWeek, New York Post, Salon, Fox Business News, and many business journals. • 15M+ visitors viewed 42M+ pages in 2008. Managed community included over 13K forum members.