Justin Panzer Email & Phone Number

United States

Cottage Grove, MN, US

As VP of Marketing at TravelNet Solutions (TNS), I’ve built a high-performing marketing function rooted in a product-led growth strategy, enabled by scalable product marketing and go-to-market frameworks. By integrating account-based marketing (ABM), digital marketing, and emphasizing brand management and media/industry relations, I’ve driven substantial.

I created Foundations Hockey to make skills-based hockey training available through age-appropriate instruction, proper practice structure, and a fun learning environment. By building programming and a highly-capable staff that focus on "teaching rather than instructing", Foundations Hockey has developed the skating and puck skills of hundreds of students.

Guide client organizations in maximizing marketing effectiveness by identifying and capitalizing on opportunities for growth on both a strategic and operational level. Areas of specialization and focus include demand generation and lead nurturing, digital transformation/marketing automation, new product launch, and establishment of KPI’s to measure.

Linthicum Heights, Maryland, US

When off the shelf is off the table. That is both the tagline that I developed to exemplify the JACS Solutions value proposition and the philosophy that I applied to building and executing a marketing strategy that established a clear, recognizable identity for the company’s brand.By introducing progressive marketing concepts (digital fluency.

Baltimore, MD, US

• Marketing subject matter expert to a corporate-wide enterprise architecture and digital transformation effort focused on extending marketing proficiency in demand generation, analytics, and digital customer experience.
• Analyzed current state marketing capabilities and martech stack functionality to define a CRM and Marketing Automation strategy that enabled entry into new healthcare markets.
• Directed a cross-functional team in the implementation of a highly-customized, Salesforce.com-based suite of e-commerce, sales enablement, lead nurturing, and campaign tracking tools.

• Created and implemented demand generation, product marketing, and sales enablement frameworks to scale the content partner network for a SaaS start-up.
• Led a team of digital marketers in the roll-out of an organic and paid advertising strategy that increased inbound lead conversion and reduced average cost of acquisition.
• Shaped product roadmap and go-to-market programs in partnership with engineering to optimize user experience which shortened on-boarding time.

Narberth, Pennsylvania, US

• Eventuosity is the first cloud-based marketing technology platform to provide logistics management, quality and cost controls, and business intelligence to one of the largest and most unchecked areas of corporate.
• Founded and led a company to deliver cloud-based software solutions to optimize the operations of large-scale, business-to-business marketing events for over 1200 users globally.
• Defined and executed market entry and omni-channel demand generation strategies that drove pre- and post-launch brand awareness and customer acquisition.
• Set innovation roadmap and directed R&D efforts to translate customer feedback and market intelligence into viable platform features and maintain technical competitive advantage.
• Established strong client relationships through interaction with influencers at all organizational levels and all stages of the buyer’s journey.
• Developed and maintained relationships with private investors and economic development organizations to successfully raise seed operating capital.

Baar-Ebenhausen, Bayern, DE

• Transformed marketing from a traditional, out-sourced model to a self-contained, digital-first, and data-driven one that increased lead generation by more than 2.5x annually in under three months.
• Established KPI’s to measure marketing performance and link the employee review process to quantitative objectives.
• Redesigned messaging and content strategy to boost marketing ROI with focus on growth of digital ad impressions, increased conversion, and lower cost of acquisition.
• Formulated a marketing automation strategy and partnered with IT to oversee a martech stack implementation that improved efficiency, reducing spending by 25%.

Washington, District Of Columbia, US

• Reshaped the product marketing function of a distressed business unit to more effectively prioritize initiatives and clearly articulate value to customers.
• Updated channel and content strategy to grow top-of-funnel demand generation and partnered with Sales to develop a closed-loop lead nurturing process for improved conversion.
• Applied lean management principles to identify root causes of prior performance shortfalls and make data-backed recommendations on future strategic direction.

Chandler, Arizona, US

• Successfully led the portfolio integration, market launch, end end-to-end lifecycle of organic and acquired products that exceeded annual revenue objectives.
• Directed a cross-functional team in creating an extensive library of promotional and support assets to improve both internal and external understanding of technical product features.
• Supported the business unit’s global re-branding effort as the representative subject matter expert in international press, trade events, and product launch tours.
• Aligned portfolio and brand strategy of three acquired companies with existing roadmap during a period of high merger and acquisition (M&A) activity.

München, Bayern, DE

• Head of Marketing - North America (2006 - 2011), Product Manager (2003 - 2006)
• Tasked as the organization’s first marketing hire to define branding and product strategy and build a team to elevate North American market presence in support of an aggressive global expansion plan.
• Upon promotion to the senior management team, I recruited, trained, and directed an award-winning product marketing and communications team.
• Introduced a new product development and launch framework to enable numerous, industry-first innovations and improve time to revenue.
• Instituted and led a globally-adopted sales enablement initiative that included the introduction of account-based marketing programs, an ongoing product and sales training curriculum, and the creation of an extensive.
• Fully accountable for P&L of six product lines which consistently exceeded industry profitability benchmarks.

Munich, DE

• Led all field marketing activity, including sales proposal creation, for emerging technology solutions resulting in company-record top line revenue in targeted geography.
• Recruited and managed sales channel and technology partners to extend market reach.
• Represented company in multiple industry bodies as presenter, conference speaker, and contributor to definition of technology standards.

• Manager - Product Marketing (1998 - 1999), Product Manager (1997 - 1998)
• Introduced numerous new products, that were often first-to-market in their respective categories, generating over $100M in top line annual revenue. Responsible for product lifecycle management from concept to.
• Created and managed a market research function to identify and capitalize on new market opportunities.
• Promoted within months of hire to team leader with P&L responsibility for all company product lines.

Westlake, TX, US

• Marketing Analyst (1995 - 1997), Assistant Manager - Market Planning @ Bell Atlantic Enterprises (1993 - 1995)
• Provided demographic and market segmentation analysis necessary to build valuation models and sales forecasts for creation of new subsidiary.
• Earned a role in resulting subsidiary to provide research and analysis as input to strategic business decisions.
• Managed the development of a marketing information system that was successfully introduced to four sister companies, creating incremental revenue stream for the organization.

Atlanta, GA, US

Bachelor Of Science, Marketing

Mba, Finance