Paid Search Associate
CurrentAs a Paid Search Associate, I managed multi-million-dollar budgets across five high-profile clients in the automotive industry. My role involved:- Strategically managing campaigns using Google Ads and Bing Ads, tracking trends, keyword performance, and key metrics to optimize client results.- Collaborating closely with the account team to maintain accurate financial records, including invoice mapping and budget reconciliation.- Delivering data-driven recommendations for ad copy, including crafting compelling headlines and descriptions to improve engagement and conversion rates.- Overseeing daily pacing and managing SEM DMA budgets, ensuring performance goals were met through continuous optimization in alignment with a quarterly business strategy.- Consistently focused on maximizing ROI, improving efficiency, and ensuring that all campaigns aligned with clients' marketing goals.
