Owner of a brand focused advertising and marketing agency supporting local businesses in Fullerton California and the greater Orange County region.

Fractional Contract Position. Signed an NDA. Currently cannot go into the details of my work due to the nature of the organization and the type of work they are currently doing.

Over the past five years, I have played a pivotal role in driving the expansion and success of a electrician's small business into the construction industry. My expertise in digital marketing, brand development, and team leadership has significantly contributed to the company's transformation from a small operation into a thriving enterprise with a team of 50 professionals, serving both residential and commercial clients.Business Growth: Spearheaded a comprehensive marketing strategy that led to a substantial increase in annual revenue, resulting in a threefold growth in company earnings over five years. Implemented data-driven marketing initiatives, optimizing advertising budgets and ensuring a high return on investment.Digital Marketing: Orchestrated and executed targeted digital advertising campaigns to reach potential clients in the residential and commercial sectors. Leveraged SEO, SEM, and social media advertising to increase online visibility and attract a broad customer base. Collaborated with a web development team to create a series of landing pages, enhancing user experience and conversion rates.Brand Development: Established and nurtured a strong brand identity for SoCal Electric Inc, positioning the company as a trusted local leader in Southern California. Implemented a brand awareness campaign through content marketing, email marketing, and social media engagement, resulting in increased brand recognition and loyalty.Sales and Lead Generation: Developed a sales funnel strategy, integrating customer relationship management (CRM) systems for efficient lead tracking and follow-up. Streamlined the sales process, resulting in a significant uptick in client acquisitions and conversion rates.Performance Metrics and Analytics: Continuously monitored campaign performance and used data analytics to make data-driven decisions for refining marketing strategies. Developed key performance indicators (KPIs) to measure marketing effectiveness and ensure ROI.

Before they were acquired in 2018, Devise Interactive was a brand-focused engineering studio. Some of our client's included USC, Tapatio Hot Sauce, Logitech, AstraZeneca, Rich Uncles, Moxie, Creamistry, and many more! In the end, we increased companies' brand value and customer loyalty through technology.I was responsible for the successful initiation, planning/strategy, budget, design, execution, communication, quality control and closure of a project. Managed developers, designers, film crew, and a post production team. I maintained a relationship and communicated with the clients; becoming the liaison between them and our internal team.Brand Strategy: representation, brand foundation, identity creation, and applying that into digital &print assets.Business Development: Assessing revenue, awareness, and efficiency goals. Auditing the clients company, industry brands, and competitors. Conducting and hosting strategy exercises with partners & clients. Developing processes to optimize sales funnels and generate business while building upon established systems.Marketing: create integrated campaigns— social media, Facebook Advertising, Google Ads, email campaigns, crowdfunding campaigns, database entry/website content creation/update, and copywriting. A/B testing in advertising efforts, optimization and monitor/reporting results via presentations to clients. Produced corporate videos and ads.Software Development: Overseeing the strategy and development of Mobile and web applications, CRMs, websites & web platforms with robust functions, features, and integrated technologies. Establishing and optimizing UX/UI.

Worked on Disney's Infinity 2 as a QA Analyst would push the game to the breaking point. Testing each function and aspect of the game to ensure it worked properly. Duties included investigating and reporting bugs and errors. During my time there I had a project given to me where I managed a team that programmed NFC chips that are used as an accessory to the game.

Worked on and off camera, covering gaming conventions, launch parties and other industry events. Video journalism included interviewing game developers and industry professionals. Reporting on gaming hardware, accessories, eSports and everything in between. Other responsibilities included writing for the blog.

Was a Video Host. At the time Esportspedia was known as: Leaguepedia (a website devoted to the competitive League of Legends Championship Series) Interviewed guest, pro athletes, and interacted with community and audience.

Had the responsibility of being both the face and personality of the Noble Press brand on screen. Would interview guests, tech CEOs, software developers, and interact with our audience. Worked on the media team to produce video content such as an original web series, reviews, and covering live events; interviewing influencers and celebrity personalities.

Public Relations Manager: Acted as a guide to help influence our audience perspective of the company. Worked with marketing to generate awareness and web traffic; adding strategic substance to our campaigns and content. Responsible for communicating with companies & influencers for various reasons: promotions, press entry, review units, press releases, interviews, etc.

Social Media Coordinator and Community Manager: Was responsible for monitoring messages/comments, managing the brand's reputation and content. Helped create a variety of viral grassroot campaigns to increase traffic to the website and engagement. This included online promotional give always, hosting tournaments and events. Attending trade shows, conventions, and esports events to sustain interactions & a growing follower base. Optimized web content for SEO and track our metrics to extend our brands digital footprint.

Delivered quality articles daily. Content revolving around the nerd lifestyle and culture (consumer tech, gaming, conventions, cosplay, esports, and motion picture films).Responsible for editing associate's work and ghostwriting. Would hold writer meetings to review recent topics of interest and covering areas of improvement with staff. Would work on the field by writing and posting in real time during esports tournaments, conventions, and various press announcements.

Sales, stock games, take inventory, received and shipped out packages. Store audits. Loss Prevention. Open and close. Deposit money to bank. Daily inventory counts. Customer Service. Trainer.