Justin Regis Email & Phone Number

Enthusiastic client-facing Facebook ad reporting, execution and strategic recommendations to improve campaign performance. Working with restricted compliance-clients in delivering above-average performance results.I breathe Google Sheets, Looker and Slack Integrations.I have seamlessly worked on multi-channel paid social display campaigns (TikTok, Snapchat, Pinterest & Meta).

Culver City, Ca, Us

I help local and eCommerce businesses generate leads and sales through the strategic use of paid media advertising that enables my clients to fill their pipeline, close more deals and generate more revenue.

Santa Ana, California, Us

Santa Ana, California, Us

Fearlessly client-facing Facebook ad reporting and strategic recommendations to improve campaign performance. I've worked with Multi-million monthly ad spend accounts and consulted new business owners through CTC's internal digital marketing support forum.Guided accounts (and clients) through the pitfalls of in-platform attribution models and Muti-Touch Attribution (MTA) service providers.I also crafted SOPs and resource docs for both internal and client support in order to improve client retention and internal team performance. I breathe Google Sheets, Asana workflows and Slack Integrations.I have seamlessly worked on multi-channel paid social display campaigns (TikTok, Snapchat, Pinterest & Meta) and self-taught on the Hulu Ads Platform. Team harmony and client service are in my blood; the best client is the repeat client.

Los Angeles, California, Us

Brought in to develop paid social media strategies for a brand launch leveraging data and insights to create a plan designed to drive brand awareness and affinity. Worked collaboratively to identify over-performing organic social posts and implement real-time boosting of these posts to drive additional targeted reach across Facebook, Instagram, Twitter and TikTok. Helped whitelist social influencers and apply paid spends behind select posts made by these influencers in support of the brand launch and driving awareness. Duties also included:• Built strategies that included content plans, platform spend levels and targeting criteria.• Executed paid media spends of $350k for initial launch and optimized paid media flights based on real-time performance.

Los Angeles, Ca, Us

Brought in to assist existing 3-person team with holiday campaign creation and management of national automobile client. Oversaw robust ($500k monthly ad spend) Facebook & Twitter client media budgets including monthly forecasting of spend, pacing, and delivery. Implemented DCM tracking pixels and ad tracking for 3rd party verification. Executed Facebook & Instagram ads and collaborated with design agency and platform representatives for creative (image and video) and ad copy. Duties also included:• Researched and created new audiences for automobile promotions.• Implemented single and multi-variant tests to improve campaign performance.• Collaborated on and implemented brand awareness optimization strategies across client social channels.

Los Angeles, Ca, Us

Managed a 6-person team of junior-level paid media specialists and coordinators. Created social channel strategy and media planning for agency portfolio of 28 accounts, several of which were consumer-conscious brands. Oversaw and managed agency paid social & paid search budgets. Executed Direct-to-Consumer (DTC) Facebook & Instagram ads and collaborated with brand clients and media department for creative (image and video) and ad copy. Lead weekly campaign performance calls with clients. Duties also included:• Managed over $300k in monthly Paid Social ad spend and over $100k in monthly Paid Search campaigns• Organized and executed Black Friday/Cyber Monday promotional campaigns for 15 clients in 2018, resulting in $825,000+ in revenue • Created source documents to communicate reporting and creative collaboration between stakeholders and design team• Served as point of contact to account stakeholders on reporting calls, recommendations and day-to-day collaboration.

Culver City, Ca, Us

Created social channel strategy and media planning for a portfolio of 10 accounts. Managed multiple digital marketing channels including organic & paid social, community management and email marketing campaigns for variety of small brand businesses within the United States, Mexico and Australia.

Culver City, Ca, Us

I drive the strategy, tactics, creativity and handle project management for all of Regis Social Media clients. Managed social media and SEO marketing campaigns for a portfolio of 10+ various small businesses within the United States, Mexico and Australia: • Researched keywords using Google Adwords and other keyword tools to determine potential value to gain most search engine traffic• Developed title tag, description of meta tags and highlighted and added relevant links to sites• Developed and implemented interactive marketing strategies for nearly 10 clients that improved search engine performance, attracted users to websites and drove growth, resulting in annual traffic increases of an average of 23% year over year • Managed social media campaigns and day-to-day activities, including scheduling regular updates, engaging in dialogue and answering questions when necessary• Remained current with industry trends to uncover new opportunities for clients’ websites• Managed email marketing for all clients with Mail Chimp and Aweber providing results above industry average for multiple industries• Handled client relations providing feedback, reports and updates weekly• Developed SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.• Created long lasting traffic driving web entities• Managed projects and relationships with multiple clients and stakeholders. Content Marketing • Web Site Redesign • Search Engine Optimization • Search Engine Marketing • Reputation Management • Video Marketing • Social Media Marketing • HTML/CSS • Amazon SES • Pay Per Click • Promotion and Advertising • Google Analytics • Digital Marketing • Retargeting • Blog Marketing

• Identifying products and markets, suggesting sales strategies and approaches, and in measuring the results of all of the efforts. • Working with product development teams to manage new product development.• Managing launch campaigns for new products.• Managing distribution channels for products.• Ensuring effective, branded marketing communications including the company website, print communication, and advertising.• Managing media and marketing staff and external PR agencies.• Analysis of the effectiveness of all marketing efforts including their contribution to the effectiveness of sales campaigns.

Los Angeles, California, Us

• Set up and manage DTC (Direct-to-Consumer) Paid Social campaigns in native Social Platforms (Primarily Facebook/Instagram and Twitter; some LinkedIn and Snapchat). • Schedule and launch Organic Social posts.• Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign.• Utilize team workflow system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance.• Help to create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners.• Manage bid rules and optimization efforts at the campaign, audience and ad levels to drive account performance.• Review regular reporting to add insights and provide commentary to explain variations.• Collaborate with management, team members and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders.• Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities.

• Set up and manage Paid Social Acquistion marketing campaigns in native Social Platforms (Primarily Facebook/Instagram). • Schedule and launch Organic Social posts.• Manage the daily campaign optimization efforts of assigned accounts to ensure they are achieving the traffic, engagement and conversion goals set for each campaign.

San Ramon, Ca, Us

Multi-year contract employment for Luxury Hotel Group, ETC Hotels, (Shutters On The Beach & Hotel Casa Del Mar), including their on-site Spa and Restaurant properties. Duties also included:• Designed social media content strategy; curated and segmented editorial creative for increased engagement and channel growth; collaborated across multiple teams to create content. Collaborated with PR agency to vet social media influencers.• Proactively optimized the digital marketing of the social media profiles for the 6 different multi-channel assets from concept to execution with minimal supervision.• Worked with sales and marketing team, restaurant managers and executive partners to launch campaigns on time and on budget.

Los Angeles, Ca, Us

Managed multiple paid social campaigns at fast-paced full-service agency for a portfolio of 12 accounts. Designed and executed DTC Facebook & Instagram ads and collaborated with brand clients and media department for creative (image and video) and ad copy. Served as account lead for client portfolio. Duties also included:• Plan quarterly DTC Facebook, Instagram, and Snapchat ad campaigns and conduct performance analysis. Provide recommendations for performance improvement. Monitor quarterly targets and adjust campaign(s) as needed. Manage day-to-day client relationship.• Assist in platform strategy analysis, ad campaign negotiations, and new client vetting process. Responsible for new client set up.• Responsible for some designing, interpreting, and delivery of reports on lead campaign metrics. Participate in cross-functional Advertising projects as needed. • Work with Creative Services, Web Services to ensure all copy and creative requirements of ad campaigns have been approved.• Conduct ongoing analysis of ad campaign performance and optimization, and synthesizes observations into recommendations for change. Track and maintain expenses against budgets.

* Coordinate promotional activities such as site tours, presentations for and meetings between local area business, government, real estate and development representatives, and prospective client companies.* Participate in the long-range planning, development of marketing strategies and activities, and actions for business attraction, retention, and assistance efforts.* Assist in planning and running DCBID events, including public and private events for fundraising and awareness. * Manage task list and schedule, assisting Marketing Director.* Manage seasonal campaigns – event planning, fundraising, logistical support* Produce recurring communications: bi-weekly email newsletters and on-demand newsletter updates* Manage principal executive's time by reading, researching, and routing correspondence; drafting letters and documents; collecting and analyzing information; initiating telecommunications.

Los Angeles, Ca, Us

* Responsible for working with a cross-functional team (Legal, Tax, Fund Accounting, and Operations) on the development and execution of data integration and transformation into a relational database for organization users* Contributing to user training and adoption of the new database by the employees. * Interpretation and summarization of project data; provide feedback to the project manager with regards to data insight and analysis of company data.

Los Angeles, Ca, Us

* Responsible for time-sensitive transmissions of trade transactions to European and Domestic custodians* Created and Maintained online archives for Trade Support department* Responsible for time-sensitive trade verifications * Responsible for receipt and digital filing of agent bank notifications

* C.H.E.K.- certified Corrective Exercise Coach * Provided targeted physical therapy (non-medical) for clients specializing in uncommon physical ailments* Developed detailed Training programs for clients* Monitored weekly progress of clients

San Ramon, Ca, Us

Long-term contract employment with a diverse mix of companies. Have provided service for Oaktree Capital Management since January 2007. Duties included:• Created & Developed online archives for Trade Support department • Responsible for updating document retention spreadsheet• Assisted with sorting & filing of trade confirmations• Created & Updated document retention spreadsheet for Market Securities department

New York, Ny, Us

* Provided account maintenance for over 250 clients with a combined average annual premium of $1.3 million* Proactively ensured client management and loyalty through cross-sell campaigns and other sales initiatives* Generated new business by analyzing and communicating coverage gaps with clients* Provided client service by anticipating client needs and responding to questions in a timely manner.

London, Gb

* Direct Sales and Marketing of telephone services.* Created and implemented Promotion campaigns for a small marketing team.

* Provided superior customer service for building tenants in an upscale condominium environment * Maintained detailed client databases* Assisted clients with a rich variety of request fulfillment * Established & Maintained relationships with vendors

* Partner with Sales Consultants who oversee established chain/grocery store accounts.* Stock LBV Wine sections according to shelf plan utilizing available back stock and most recent delivery.* Build approved displays of LBV Wine brands in conjunction with the sales consultant and retail manager.* Perform sales support functions to include the use of current point of sale marketing materials, oversight of the shelf space, consistent communication with Sales Consultants regarding changes in retailer preferences and/or out of stock inventory concerns. * Stay abreast of business/market conditions, recognize new opportunities within each account, maintain the necessary territory records and support the Sales Consultants’ visibility and market saturation in the account.* Build and develop the trust and confidence of the accounts through knowledge of LBV’s policies and procedures coupled with prompt, courteous resolution of inventory discrepancies. * Perform other work related duties and special projects as assigned.

B.A., Liberal Arts

Education record