Justin Roberson Email & Phone Number

Greenville, South Carolina, Us

Oversee all digital initiatives for Audiogon.com from social to email to SEM and content, as well as connect audio brands to their demo audience through ad placements across all Audiogon properties.Doubled MRR from $30K to over $65K during tenure.Responsible for company roadmap and feature planning, as well as CI/CD pipeline and managing a full remote dev team. Through directives and software implementations, I reversed course on several years of declining site traffic, growing Users and New Users consistently YoY. Revamping our SEO, email marketing and social media presence to stay top-of-mind.Automated marketing campaigns evaluating customer behavior allowed our sales team to identify professional users early in their relationship to our site, helping to convert more lucrative dealer program subscriptions. I then ran campaigns soliciting advertising contracts worth more than $100K (previous year's records were under $20K). Working with our sales team, I drove leads that sold out 90% of all advertising opportunities for 2020 in December 2019, and continued that trend in each subsequent year.Oversaw the messaging, branding and launch of Audiogon Insider™, a premium site membership that now totals $15K+ MRR.Tools and Software Experience: Zaius (Optimizely), Google Ad Manager, Jira, Github.

Paid Search Management with a focus on Lead Generation within the Real Estate and eCommerce verticals. Highights• Grew leads for a Western NC Mountain Community by 104% YoY while cutting CPA by 67%.• Inherited the struggling AdWords account for The Reserve at Lake Keowee from a previous agency at end of Q3 (down 5% YoY). Through a thorough restructuring and strategy shift I grew web leads by 60% QoQ, counteracting poor performance in the first three quarters and allowing them to finish up 5% for the year.• Helped a Workout Anytime Franchise achieve one of the most successful opens in company history.• Assisted 16 Little Caesars Franchises grow online and app sales from 0% to 25% of total revenue.Expertise: SalesForce, Sharpspring (as well as the integration of the two), El Toro, DoubleClick.

I helped facilitate the procurement of that cold gold. We're talking about beer, baby!While I certainly wanted our product in as many places as possible, I strived to foster relationships between Brewery 85, distributors, establishments and the end-user.

London, Gb

At PM Digital, I managed several large brands (Wrangler, Keurig, Cavender's Western Wear, Total Wine & More, FiltersFast.com) and was responsible for all aspects of their paid search/SEM programs—from structuring and organizing keywords to maintaining budgets and providing strategic direction based on KPIs and market changes. A majority of my clients focused on eCommerce and demand generation, with some drive-to-retail and branding components. Combined annual budgets were over $4 million.Highlights• Grew Wrangler’s eCommerce revenue by 10% year-over-year two years straight• Helped Cavender's Western Wear combat decreased brand interest and achieve increased order volume YoY• Increased Keurig’s Paid Social revenue by 30% YoY while also increasing ROAS by creating custom audience segmentsMy Social Media and Display acumen was recognized, and I was transitioned into being the point person for any Paid Social or TrueView initiatives. For Keurig, that involved managing their monthly social calendar, offering copy and targeting suggestions, segmenting audiences and evaluating paid campaign performance. This allowed my team to bridge the gap between programs and create a unified message under a cohesive strategy across platforms.Familiar with Kenshoo, AdWords, Yahoo Gemini, Bing, DoubleClick, and Call Tracking with Marchex and CallRail

Los Angeles, Ca, Us

Traveled to NYC once a month to produce four videos in a weekend, both on-location and in-studio. During my stint, I hosted the “No Debate” web series for four episodes where I moderated discussions on musical topics du jour. I was also responsible for brainstorming ideas for content, crafting scripts and treatments. I was expected to adapt to changes in shooting conditions and augment treatments on-the-fly when challenges or opportunities presented themselves. Video topics spanned a variety of verticals, from covering Events like Greekfest (“How to Be Greek” and “Pride Parade”) to Lifestyle (“How to Grow a Mustache”) to Music (“Worst Rap Lyrics of 2014 (So Far)”). My videos combined garnered over 125,000 views on the Complex website/38,000 views on Youtube.

As a writer for Mostly Junkfood, I was responsible for not only posting music that I (and our audience may) find interesting, but also engaging our fans to create dialog via social media. Day-to-day postings made up a majority of my time, but crafting long-form articles about various topics, whether serious or humorous, and the current state of the music industry was always my favorite. I assisted in creating a style guide and best practices for contributors both for on-site writing and social media posts, and helped young writers understand the concept of new media and how to adapt their pieces to provide the best reader experience.

Greenville, Sc, Us

I wore many hats during my time at Dealer Online Marketing. Starting off as a copywriter, I then took over the SEO department, where I researched keywords, developed SEO strategies and created original, engaging copy and content for client websites. I was also responsible for segmenting and deploying client newsletters through various CRM systems.I was then assigned to become the "SEM Guy." As such, I provided clients with customized, tailored SEM strategies on both search and display networks to achieve their marketing and sales goals. Originally, I managed only a handful of clients at less than $10,000 monthly gross. Through sales trainings and helping account executives understand the value of SEM, I was able to turn the SEM department into 20 clients with a total gross monthly budget of more than $100,000. In addition to managing SEM accounts, I also implemented call tracking conversion codes to accurately assess ROI. Moreover, I also created Analytics profiles with custom segments, filters and goals.With the increased size of clients, I was able to grow the department from only myself to a department of three. I had an account coordinator and a dedicated designer to quickly create any Display image or video ads.

As a founding moderator of RapGenius.com, I helped the site grow to 3 million unique visitors and a 30% growth per month for 6 months. Part of my duties involved transcribing and explicating lyrics of popular and new songs to build content base and creating viral long-form articles, lists and artist interviews.I was also responsible for managing the community through social media, and helped build a 10% or higher increase in followers and fans monthly on Twitter and Facebook. My duties as a moderator also called for me to cull users with editor/moderator potential and mentor them into those roles by teaching them the style guide, edit their contributions and give feedback on how to enrich their submissions.

Greenville, South Carolina, Us

As an SEO Specialist, I created original website copy, infused with researched keywords, for Intercontinental Hospitality Group's hotel brands to lift their search rankings. Copy points would be gleamed from geographical research and conducting interviews with the hotel's general manager. Due to my interview skills and personality, my role was expanded to Customer Service agent to follow-up with clients to ensure their copy and experience with 10Best was the best it could be.

I design custom technology solutions for home and business. I am responsible for sales, managing clients, and scheduling jobs. We do work for both residential and commercial settings. As far as residential, we specialize in lighting control, distributed video and audio, home automation, and dedicated home theaters.We also offer endless small business solutions like conference room design and installation, VOIP phone systems, computer repair, network maintenance and backup, and POS registers.