Justin Rosenthal Email & Phone Number

Offer clients advanced, data-driven digital marketing strategies that drive measurable growth and competitive advantage. ➠ Implemented Google Analytics and reporting solutions for dozens of clients, recommending strategies ranging from new audience targeting and segmentation to website and user experience optimization. KEY ACHIEVEMENTS✔️ Combined advanced mathematics, experimental design, and software engineering into a new concept, “growth engineering,” which evolved into “product-led growth:” using a product to acquire, activate, and retain customers.✔️ Discovered patterns in local real estate search data, designed a solution to exploit those patterns, and advised software developers. Enabled a real estate SaaS company to achieve exponential organic search traffic growth. ✔️ Restructured organic and paid search marketing for a large banking chain; overhauled content strategy and hyper-localized messaging and targeting, resulting in a 10-30% YoY increase in new personal account openings for 3 years.

Washington, Dc, Us

Facilitated the staff and client transition to Optimal following its acquisition of Treasure. ➠ Maintained a consistent company culture throughout the transition.➠ Met with clients to emphasize stable, ongoing service; internally, reinforced the need for follow-up and transparent client communications. KEY ACHIEVEMENTS ✔️ Maintained 100% employee retention and almost 100% client retention.

Took over the marketing division, freeing up the CEO to focus on developing a professional services division. ➠ Served as the primary point of contact for large-scale clients and discerned the best strategic direction to help them meet their goals. ➠ Provided leadership to 9 team members and built a culture of collaboration, innovation, and mutual respect. KEY ACHIEVEMENTS ✔️ Realized 30% top-line revenue growth, a 55% increase in agency hourly billing rate, 90% client retention, and higher reported rates of staff satisfaction and work/life balance.✔️ Delivered steady 30-35% YoY growth in ad-attributed revenue for a medium-sized CPG client; over time, as the client saw results, they continued to increase their investment.✔️ Led search advertising for a mid-sized sports manufacturer/retailer; produced 20-30% YoY growth in ad-attributed sales, +200% increase in return on ad spend (ROAS), and consistent audience expansion. ✔️ Improved project management productivity by 20-30% by replacing a clunky Waterfall project management software solution with Agile/Scrum methodologies, Kanban, sprints, and a well-developed Trello solution.✔️ Increased employee engagement, satisfaction, and retention; client satisfaction indicators; and profitability.✔️ Transitioned smaller accounts out of the client services model, increasing profitability and saving time by eliminating layers of communication. ✔️ Expanded the use of advanced display analytical methods to enhance audience targeting and retargeting. For example, strategized and implemented an advertising campaign that produced 20-35% YoY ad-attributed sales growth during each year of the global luxury skincare company’s engagement.

Led teams of digital marketing specialists to service a portfolio of Amazon sellers; created digital marketing strategies that included a mix of SEO, advertising, forecasting, and merchandising. ➠ Analyzed huge sets of Amazon-provided raw data, evaluating retail and advertising insights and running experiments with numerous variables to identify successes and improvement opportunities. ➠ Reported metrics and insights to clients and internally. KEY ACHIEVEMENTS✔️ Hired to devise a service delivery strategy for a new omnichannel client. When the project scope crept far beyond the original budget, retained the client relationship and negotiated additional fees. ✔️ Implemented an omnichannel digital marketing platform for a large CPG client that covered audience growth/prospecting, direct response performance marketing, and every channel from social media to email. ✔️ Reversed declining revenue in the first year to achieve 20% YoY growth that increased to 55% by year 3. ✔️ Launched HubSpot CRM internally, significantly increasing lead-to-sale conversion through better prospect tracking.✔️ Expanded team capabilities beyond Amazon by training staff on the use of strategic media buying, organic social media marketing, SEO, content marketing, and data analytics/reporting to drive audience growth/web conversion.

Partnered with 2 software developers to found a startup software development and growth engineering (product-led marketing) company. ➠ Aligned software developers with data scientists and digital marketing specialists to create client-facing solutions.➠ Planned and oversaw complex software development projects for large-scale postal and shipping clients. ➠ Tracked schedules, budgets, functionality, and user experience.

I founded this data science meetup, which rapidly grew into a thriving community, attracting over 3000 members within a year. Our monthly events, known for lively and concise 5-minute presentations on various data topics, quickly gained popularity.As the MC, I put a great deal of effort into infusing energy into each event, fostering a vibrant atmosphere that led to my recognition as Boulder's “Data Guy.” These meetups became a hub for the local data community, offering a platform for sharing insights, networking, and keeping abreast of the latest trends in data work.

Boulder, Co, Us

Taught multiple cohorts of nontraditional students, including many local business owners, as they built the technical skills to help them succeed in the modern business world. ➠ Covered advanced methods in digital marketing analytics and reporting, audience segmentation/targeted ad buying, bid optimization, Google Content experiments, and more.

Led web design, UX, PPC advertising, SEO, social media, and content development experts to serve digital marketing clients. ➠ Launched and developed a digital marketing department to help modernize a previously PR-focused company.➠ Hired and trained 7 subject matter experts and set the strategic direction for the team. ➠ Produced significant revenue that represented around 30% of the entire company’s income by the end of 2011.

Coursework Toward Master’S Degree (Master Of Arts) In Statistics And Social Science, Concentrated On Statistics; Interned At The National Opinion Research Center (Norc)

Bachelor'S Degree, Spanish Literature