Head Of Global Communications
CurrentPurmo Group was making a group-wide change in strategy from products to solutions.It had already globalised and solidified its brands. I joined in the height of the company’s transformation to support changes in culture, positioning, sustainability, production, operational infrastructure and silo-busting – ultimately taking it to its IPO as Finland’s first ever SPAC.For that to work, everyone at every level speaking every language needed slick interactions - digital and human - with content that was on-point, joined-up and infectious. A lot to do. A global challenge once again, but this time armed with faster and more methodical practices… but never forgetting that it's the magic of people that makes everything work.