Justin Ruessler Email and Phone Number
Whether it's B2B, B2C or B2B2C, I can help you reach your Customers with a solid Digital Marketing campaign. I have over 12 years of experience that include skills with marketing design, marketing strategy, project management, product ownership, product roadmapping, execution of business goals, analytics and front-end development. My expertise is helping companies build efficiencies in their Digital Marketing environment to create a better experience for their Customers.Currently, I am the Global Marketing Automation Product Manager/Owner for Bayer Crop Science. I bridge the technical and business worlds as I roll out a Marketing Automation product to teams across the Digital Marketing landscape. Through collaboration with business strategy, data science, product delivery teams, and software vendors, I ensure the product is designed in a way that enables teams to execute on our key business objectives. I understand the vision and long-term goals for our product to enable a clear roadmap that brings the strategy for IT products/systems related to Bayer Crop Science, to life.With my past roles, I have managed and executed marketing automation and web-related projects. I have been the primary user of the AEM instance to create and deploy content on web pages. I managed the process to develop, deploy and track email campaigns that targeted B2B (prospects and clients), B2C (retail clients) and B2B2C (retail prospects) audiences.I have created many automated marketing customer journeys, adhoc marketing campaigns, monthly email newsletters and engaging transactional email messaging. All of this experience has helped me develop transferrable skills, a strong drive to succeed in the fast-paced Digital Marketing world and the ability to learn in all situations. Through my previous roles and current role, I have proven to be a strong contributor in the Digital Marketing space of each company that has given me the opportunity to help them succeed in this area.My strengths include digital marketing, product ownership, marketing automation, product roadmapping, marketing strategy, project management, marketing campaign execution, analytics, accessibility and deliverability.
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Digital Marketing ManagerBuchheit IncSt. Louis, Mo, Us -
Product Manager/Owner, Global Marketing Automation Crop ScienceBayer Mar 2021 - PresentSt Louis, Missouri, United StatesI am responsible for Bayer Crop Science’s global Marketing Automation digital product from conception, through launch and retirement. I bridge the technical and business worlds as digital products are designed that enable our key business objectives through collaboration with business strategy, data science, product delivery teams, and software vendors. I understand the vision for the digital product & the digital product strategy and develop our roadmap to execute upon the strategy for IT products/systems related to Bayer Crop Science.Key Tasks & Responsibilities:• Understand the business strategy needs, the end user needs, market and competitive conditions and distill this into our digital product vision & design the strategy to deliver a differentiated offering• Engage in continuous discovery activities to evolve the digital product strategy to meet changing business needs or to leverage new technologies that will enhance the digital product and deliver better business outcomes• Partner closely with software vendors, software engineers, data engineers, designers and other members of the digital product team to direct the development of our digital product• Own all digital product roadmap decisions and priority of items on the digital product backlog leveraging a deep understanding of the business and IT dependencies• Own responsibility for the content and quality of the digital product releases, collaborating with IT Product Specialists to establish a launch plan to ensure usage and adoption• Manage stakeholder expectations by effectively communicating the digital product vision, strategy and roadmap to IT business partners and key business stakeholders• Ensure appropriate documentation is created to launch and support the digital product• Monitor user feedback and metrics to drive better user experience and business value -
Product Specialist, Global Marketing Automation Crop ScienceBayer Crop Science Jan 2020 - Feb 2021St Louis, Missouri, United StatesWas responsible for success in the roll out of enterprise-level marketing automation platform to internaland external Agricultural partners. Was in the Marketing Automation product (Adobe Marketo Engage)day-to-day taking product strategy and putting it into execution – developing communications for whatwas being built and provided training to users for whatever new functionalities were rolled out.Key Tasks & Responsibilities:• Advocated for the end user to ensure that digital product and design decisions were aligned with user expectations• Created documentation and training materials on product capabilities ranging from functional to user experience; collaborated with Knowledge share teams• Contributed/created launch plans and user adoption programs in partnership with Product Managers, Center of Excellence team, IT Business Partners and other stakeholders• Coordinated with Migration teams, Project Managers & other stakeholders in driving regular launch team meetings, maintaining project statuses and partnering with Project Managers for appropriate communications• Validated product team releases at the end of each cycle; conducted and participated in UATs• Understood the complexities of the digital marketing ecosystem & integrations with other systems in the AEM suite and other internal systems/data• Led issue resolution meetings with Brands & Agencies in partnership with Product Manager(s), other stakeholders and dev teams; captured new feature requests and feedback from users and worked with the Product Manager to prioritize and deliver requests that improved user satisfaction• Partnered with migration teams, Product Managers & dev teams on any post go-live support
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Digital Marketing Specialist IiTd Ameritrade Oct 2017 - Jan 2020St. Louis, MoManaged and executee web-related projects by being the primary user of the Workplace Solutions (WPS) AEM instance to create and deploy content on web pages. Also, managed the process to develop, deploy and track all email campaigns for the WPS department.– Promoted from Specialist to Specialist II September 2019 –Key Tasks & Responsibilities:• Primary owner of Content Management System (CMS)• Owner of the ‘wave re-launch process’ (bi-weekly submissions of new landing page requests from Sales team)• Was responsible for building, updating and maintaining all content on Workplace Solutions landing pages (currently 300+) and Workplace Solutions’ corporate prospecting site• Managed reviews of updated content as requested by compliance, product, technology, and WPS business partners• Managed development of new landing page templates to accommodate business opportunities • Project managed and communicated deployment schedules, blackout dates, and other important information to necessary parties• Worked closely with management and Technology (T2) to periodically implement new web page enhancements that improved the user experience and met business goals • Managed setup and deployment of one-off and reoccurring B:B email marketing campaigns for DBS and SPS (was being done manually)• Created and deployed new B:B campaigns—worked with other email deployment system power users when needed—to drive established business goals• Was liaison with Retail partners to manage deployment of B:C email campaigns• Worked within pre-established deployment processes to ensure proper campaign best practices and compliance requirements were met -
Email Marketing AnalystScottrade, Inc. Jan 2014 - Oct 2017St. Louis, MoServed as support for all email communications by coordinating with Oracle Responsys professional services and the Scottrade email team to launch and maintain over 6MM emails per month.– Promoted from Senior Specialist to Analyst May 2017 –Key Tasks & Responsibilities: • Coordinated calendar-based email communications • Collaborated with internal stakeholders across various departments to ensure email marketing campaigns were effectively and efficiently executed • Managed project deadlines and monitored milestones through completion stage • Served as email design subject matter expert working with the creative team to ensure that we were benchmarking against other major brands • Proofed and approved email creative and content prior to launches • Managed deployment of emails with Oracle Responsys • Created Campaign Request Forms and email link tables to ensure proper execution of all email communications • Developed adhoc marketing campaigns to comply with email coding standards with responsive layouts and tested key email client renderings • Created foundational naming conventions and codification for campaign names, link names and all names for assets associated with the email campaign that created a stable structure for reporting • Coordinated with the web team to align link categories and web article categories • Evaluated efficiencies with reoccurring newsletter campaigns and designed automations to improve workflow • Troubleshot and collaborated with internal teams to resolve any issues from Clients related to marketing or service emails -
Email Marketing SpecialistBuild-A-Bear Workshop, Inc. Jun 2012 - Dec 2013St. Louis, MoI began my email marketing career with BABW Headquarters designing email creative as a freelancer. After showing a consistent track record of high-quality creative, I was hired on full-time. From there I continued to grow and expand my skills.Key Tasks & Responsibilities: • Built and executed promotional email campaigns using Oracle Responsys; loaded creative assets, tested html, loaded links, created text versions, link tables, set up dynamic content logic and input social sharing copy • Selected the data recipients in accordance with CAN-SPAM, built the promotional campaign and deployed and monitored statistics from the campaign • Ensured accuracy between creative development and product content of all promotional emails • Submitted creative briefs and art requests for content, copy, templates, subject lines and offers • Collaborated with the in-house creative, web and other marketing teams to create effective emails aligned with industry best practices • Prepared and executed email communications according to the monthly promotional calendar • Communicated development status to project managers and other team members and cross functional teams, specifically Guest Services and Store Operations • Partnered with external vendors to deliver best-in-class, high value email programs within budget • Developed email marketing reports and monitored monthly and yearly statistics • Assisted and supported the Manager of Loyalty and Direct Marketing to set strategic targets/goals for marketing programs • Worked with internal departments (Guest Services, IT, Marketing and Store Operations) to resolve Guest issues related to email launches -
Email DesignerBuild-A-Bear Workshop, Inc. Sep 2011 - Mar 2012St. Louis, MoKey Tasks & Responsibilities: • Used software design standards to help develop and design daily emails along with performing various tasks to help with email campaign creation
Justin Ruessler Education Details
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Architectural Engineering -
Architectural Engineering
Frequently Asked Questions about Justin Ruessler
What company does Justin Ruessler work for?
Justin Ruessler works for Buchheit Inc
What is Justin Ruessler's role at the current company?
Justin Ruessler's current role is Digital Marketing Manager.
What schools did Justin Ruessler attend?
Justin Ruessler attended Missouri University Of Science And Technology, Southeast Missouri State University.
Who are Justin Ruessler's colleagues?
Justin Ruessler's colleagues are Andiara Marchezan, Friedrich W. Jekat, Monica Camarillo Ibarra, Brenda Clermont-Theunissen, Thiago Henrique, Sherwood Rodney, Stefan Behme.
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