JR2 Projects is a sales, design and distribution company that services CPG & Food Service customers across Canada.- Established and led a dynamic sales and design team, driving the creation of in-demand products tailored for both independent and national retailers across Canada.- Successfully sold a diverse range of proprietary products to a broad customer base, contributing to annual sales averaging five million dollars.- Demonstrated leadership by building and nurturing a high-performing sales team, expanding it to 8 members. - Achieved consistent double digit annual financial growth with the sales team through effective client acquisition and relationship management.- Spearheaded a dedicated distribution team of 5 members, ensuring timely deliveries to customers and facilitating repeat orders.- Implemented strategic distribution processes that contributed to customers satisfaction and sustained business growth.

• Managed a $2.0 million annual business territory in the small format channel consisting of large grocery, convenience and gas station merchandise customers• Successfully executed on sales programs, initiatives, and delivered on plan sales/unsaleables results• Identified selling opportunities in the geographic area including space, distribution, promotion andmerchandising through effective communication with customers, ownership, accountability and servantleadership• Increased size allocation of the primary snack section with all customers by 8%

• Responsible for the strategic development of the brand, including sales, marketing and product development• Elevated sales by 35% to $4.0 million per year within two years• Led an experienced and successful team of twelve Sales Representatives• Collaborated effectively with Sales team, Product Development, and Warehousing staff, to accomplishshared business goals• Effectively managed budgets, timelines, external resources• Responsible for building and maintaining client base of 250 + independent retail customers.• Travelled within Canada, U.S.A and China on an on-going basis to meet with clients and vendors oncurrent and future projects and products

• Responsible for all North American private label business with major retail customers – Wal-Mart, Nike, Gap and MWWH with total sales of $12.0 million per year• Led an experienced and successful team of four account managers• Developed and implemented targets at all stages for sale program success• Leadership of retail and consumer trade shows in Canada, USA and China.• Responsible for negotiating raw material purchases and or finished garments• Travelled to China on a consistent basis to oversea production and quality assurance of factories

• Managed all aspects of Wal-Mart’s women’s active wear private label collection – Athletic Works• Planned production and distribution of programs to all 339 Wal-Mart locations• Managed and delivered on a $5.0 million annual business sales target• Developed long-term relationships with buying team• Tracked and analyzed data to identify growth opportunities• Travelled and communicated with factories in China on a consistent basis regarding price negotiations,production and shipping