Justin Schroepfer work email
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Hello, I am Justin Schroepfer, an accomplished and highly dynamic VP of Marketing with more than 23 years of experience in brand marketing and creative management. I have a proven history of success in building, leading, and influencing cross-functional teams toward common goals while developing campaign strategies that increase brand awareness and engage existing prospects in the buyer journey.I am adept at utilizing market understanding, customer feedback, and member engagement data to provide insight to product organizations and influence go-to-market strategies. I am a passionate leader encouraging and advocating of a healthy, desirable working culture. I'm a dedicated team player with a collaborative leadership style, fostering long-term partnerships with a variety of teams, clients, senior leaders, and stakeholders. I will add strong value to your organization by bringing:- A high degree of integrity and professionalism providing expert and strategic leadership to all consumer/market research efforts, determining market prospects, defining audience segments/personas and optimizing product enhancements.- Ambitious and motivated team leader managing the hiring, training, and performance of brand and product marketing managers, affiliate program managers, copywriters, designers, video editors, content managers/architects, SEO & SEM managers, social media & influencer managers and event managers.- Track record of success establishing digital and traditional marketing strategies to launch new brands in highly competitive industries including senior care services, real estate, travel, obituaries, automotive, classifieds, and online subscription based products.- Innovative approach with proven expertise in performing audience research, creating and implementing unique techniques to promote marketing campaigns for achieving set goals and objectives.- A visionary team leader leveraging excellent communication to forge solid relationships with clients, stakeholders, and management implementing best practices, sharing market insight, and promoting positive team synergies.- My area of expertise includes: Sales and Marketing Communications, Revenue and Sales Growth, Campaign Development and Execution, Customer Journey Mapping, People Development and Leadership, Stakeholder Engagement, B2B and B2C Marketing, Budget Creation and Facilitation, New Product Development and Management, Data and Market Research, Advertising and Public Relations, Staff Supervision, Training and Development.Feel free to email me at schroepfermarketing@gmail.com
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Director Of Web StrategyBoncom Sep 2024 - PresentSalt Lake City, Utah, Us -
Vice President MarketingBakcou Aug 2022 - Nov 2024Layton, Utah, Us -
Vice President Marketing, Sales & ContentJust One Dime Aug 2021 - May 2022Austin, Texas, UsManage the hiring, training, and performace of a new marketing organization of product marketing manager, affiliate program manager, copywriter, designers, video editors, sales staff, content manager, and content architect. Determine and utilize key marketing technologies in full support of business goals and initiatives. Oversee the renewal and maintenance of all media plans, agreements and strategic partnerships.Key Achievements:- Doubled monthly sales by successfully reconstructing the Sales Department.- Drove turnaround of an inefficient marketing team to a structured and high-performing department.- Efficiently manage and evaluate all marketing activities to promote products and services- Drafted and co-authored written content which included, emails, landing pages, marketing copy, social media posts, and collateral; and produced customer journey maps and automated trigger-based campaigns. -
Sr. Director Of MarketingDeseret Digital Media 2011 - Aug 2021Salt Lake City, Ut, UsProvided expert and strategic leadership to all consumer and market research efforts to determine market opportunities, define audience segments and personas, evaluate the competitive landscape, and optimize product enhancements. Partnered with sales and product teams to generate and covert leads to contribute to the company's achievement and surpassing of revenue goals while facilitating budgets to maintain profitability. Developed and facilitated all marketing and operational annual budgets exceeding $2M.Key Achievements:- Increased annual revenue from $6M to more than $45M by spearheading all marketing activities.- Successfully launched the company's most valued brand, KSL Classifieds, into a new market that produced 40% more listing on the site and drove an additional 30 million application screen views.- Built and grew the entire marketing organization from start-up to an award-winning team in charge of brand building and marketing strategies for eight various and distinct business units.- Developed and supervised the SEO Team that grew organic website traffic 35% year over year.- Create and streamlined an agile, data-driven process to establish OKRs, track and report campaign performance, and maximize marketing initiatives.- Served as one of the key members that created and promoted a company culture that resulted in growing the organization and increasing employee satisfaction and retention.- Innovatively established digital and traditional marketing strategies to launch new brands in highly competitive industries including senior care services, real estate, travel, obituaries, and classifies.- Initiated and facilitated an event team that master-planned and executed more than 50 annual events for the company's B2B clients, numerous B2C target audiences, and internal employees. -
Account DirectorMccann Erickson Sep 2010 - Nov 2011New York, Ny, UsProduced and oversaw marketing strategies and business proposals for agency clients such as Intel, Rubbermaid, and Pearson Education.Key Achievements:- Earned recognition as one of the top digital marketing authorities in the agency.- Strategically let the design and development of a multi-language website or the Dymo label maker brand that was utilized in major markets in North America and Europe.- Proficiently performed audience research to create and implement unique techniques to promote a worldwide marketing campaign for Intel gaming processors. -
Sr. Director Of MarketingFold3 Aug 2006 - Aug 2010Lindon, Ut, UsEstablished and grew a marketing organization in charge of identifying and developing the brand vision and identity, messaging platform, target audience personas, and direct response campaigns in multiple digital marketing channels. Key Achievements:- Optimized ROI with doubled online sales annually for three consecutive years by facilitating a bootstrapped budget. - Served as the founding member that successfully launched a new eCommerce business that became one of the largest providers of digital history content in the U.S. market. -
Sr. Brand & Product Marketing ManagerAncestry Mar 2003 - Aug 2006Lehi, Ut, UsSr. Product Marketing and Brand Manager Headed the brand repositioning initiative for entire marketing department for Ancestry.com.Lead the marketing initiatives including brand development and target analysis for some of the most crucial business initiatives including the next generation product launches for Ancestry.comDeveloped the customer value proposition and messaging strategy for the largest product launch in company history and coordinated the cross-department marketing efforts for the Marketing, Public Relations, Editorial, and Call Center departmentsResponsible for the development, implementation, and management of online advertising campaign strategies for the all the company's major internal web properties resulting in generating over $12 million annually -
Account SupervisorEuro Rscg Dec 1999 - Mar 2003DSW was one of the largest interactive agencies in the country before being acquired by Euro RSCG. I was responsible for the strategic development and deployment of B2B and B2C advertising campaigns for a wide variety of mid to large scale businesses including: Agilent Technologies, Brocade, Alphagraphics, DoubleClick, Ask.com and the Utah Department of Economical Development Developed online and offline campaigns featuring multiple marketing mediums including print ads, direct mail, banner campaigns, landing pages and other direct response campaigns Excelled in an aggressive environment where quick adaptation and obtaining a working knowledge of new products and markets was critical to success -
Advertising Account ExecutiveMills Publishing Inc. Jan 1999 - Dec 1999High-end market advertising specializing in playbills, sport magazine, and trade publications.; Managed a diverse advertising account base including; advertising sales, development of marketing strategy and ad campaigns, and customer relationship managementOffered skills that transcended immediate job responsibilities by copywriting the Mills Publishing Website -
International Account SupervisorFranklincovey Sep 1993 - Dec 1998Salt Lake City, Ut, UsGlobal leader in the time and life management industry Supervisor, International Customer Service TeamManaged a team responsible for generating $2 million in annual salesDirected daily operations including international client services, international licensee and branch office support, accounts receivables, forecast reports and data base updates.Significantly improved communication and coordination between departments while serving as the department liaison.
Justin Schroepfer Skills
Justin Schroepfer Education Details
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University Of UtahBusiness Marketing -
University Of Utah - David Eccles School Of BusinessBusiness Administration
Frequently Asked Questions about Justin Schroepfer
What company does Justin Schroepfer work for?
Justin Schroepfer works for Boncom
What is Justin Schroepfer's role at the current company?
Justin Schroepfer's current role is Marketing Strategist.
What is Justin Schroepfer's email address?
Justin Schroepfer's email address is js****@****tal.com
What is Justin Schroepfer's direct phone number?
Justin Schroepfer's direct phone number is +180133*****
What schools did Justin Schroepfer attend?
Justin Schroepfer attended University Of Utah, University Of Utah - David Eccles School Of Business.
What skills is Justin Schroepfer known for?
Justin Schroepfer has skills like Online Advertising, Advertising, Marketing Strategy, Marketing, Digital Marketing, Brand Development, Product Marketing, Leadership, Strategy, B2b, Market Planning, Digital Media.
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