Justin Schroepfer Email & Phone Number

Salt Lake City, Utah, Us

Layton, Utah, Us

Austin, Texas, Us

Manage the hiring, training, and performace of a new marketing organization of product marketing manager, affiliate program manager, copywriter, designers, video editors, sales staff, content manager, and content architect. Determine and utilize key marketing technologies in full support of business goals and initiatives. Oversee the renewal and maintenance of all media plans, agreements and strategic partnerships.Key Achievements:- Doubled monthly sales by successfully reconstructing the Sales Department.- Drove turnaround of an inefficient marketing team to a structured and high-performing department.- Efficiently manage and evaluate all marketing activities to promote products and services- Drafted and co-authored written content which included, emails, landing pages, marketing copy, social media posts, and collateral; and produced customer journey maps and automated trigger-based campaigns.

Salt Lake City, Ut, Us

Provided expert and strategic leadership to all consumer and market research efforts to determine market opportunities, define audience segments and personas, evaluate the competitive landscape, and optimize product enhancements. Partnered with sales and product teams to generate and covert leads to contribute to the company's achievement and surpassing of revenue goals while facilitating budgets to maintain profitability. Developed and facilitated all marketing and operational annual budgets exceeding $2M.Key Achievements:- Increased annual revenue from $6M to more than $45M by spearheading all marketing activities.- Successfully launched the company's most valued brand, KSL Classifieds, into a new market that produced 40% more listing on the site and drove an additional 30 million application screen views.- Built and grew the entire marketing organization from start-up to an award-winning team in charge of brand building and marketing strategies for eight various and distinct business units.- Developed and supervised the SEO Team that grew organic website traffic 35% year over year.- Create and streamlined an agile, data-driven process to establish OKRs, track and report campaign performance, and maximize marketing initiatives.- Served as one of the key members that created and promoted a company culture that resulted in growing the organization and increasing employee satisfaction and retention.- Innovatively established digital and traditional marketing strategies to launch new brands in highly competitive industries including senior care services, real estate, travel, obituaries, and classifies.- Initiated and facilitated an event team that master-planned and executed more than 50 annual events for the company's B2B clients, numerous B2C target audiences, and internal employees.

New York, Ny, Us

Produced and oversaw marketing strategies and business proposals for agency clients such as Intel, Rubbermaid, and Pearson Education.Key Achievements:- Earned recognition as one of the top digital marketing authorities in the agency.- Strategically let the design and development of a multi-language website or the Dymo label maker brand that was utilized in major markets in North America and Europe.- Proficiently performed audience research to create and implement unique techniques to promote a worldwide marketing campaign for Intel gaming processors.

Lindon, Ut, Us

Established and grew a marketing organization in charge of identifying and developing the brand vision and identity, messaging platform, target audience personas, and direct response campaigns in multiple digital marketing channels. Key Achievements:- Optimized ROI with doubled online sales annually for three consecutive years by facilitating a bootstrapped budget. - Served as the founding member that successfully launched a new eCommerce business that became one of the largest providers of digital history content in the U.S. market.

Lehi, Ut, Us

Sr. Product Marketing and Brand Manager Headed the brand repositioning initiative for entire marketing department for Ancestry.com.Lead the marketing initiatives including brand development and target analysis for some of the most crucial business initiatives including the next generation product launches for Ancestry.comDeveloped the customer value proposition and messaging strategy for the largest product launch in company history and coordinated the cross-department marketing efforts for the Marketing, Public Relations, Editorial, and Call Center departmentsResponsible for the development, implementation, and management of online advertising campaign strategies for the all the company's major internal web properties resulting in generating over $12 million annually

DSW was one of the largest interactive agencies in the country before being acquired by Euro RSCG. I was responsible for the strategic development and deployment of B2B and B2C advertising campaigns for a wide variety of mid to large scale businesses including: Agilent Technologies, Brocade, Alphagraphics, DoubleClick, Ask.com and the Utah Department of Economical Development Developed online and offline campaigns featuring multiple marketing mediums including print ads, direct mail, banner campaigns, landing pages and other direct response campaigns Excelled in an aggressive environment where quick adaptation and obtaining a working knowledge of new products and markets was critical to success

High-end market advertising specializing in playbills, sport magazine, and trade publications.; Managed a diverse advertising account base including; advertising sales, development of marketing strategy and ad campaigns, and customer relationship managementOffered skills that transcended immediate job responsibilities by copywriting the Mills Publishing Website

Salt Lake City, Ut, Us

Global leader in the time and life management industry Supervisor, International Customer Service TeamManaged a team responsible for generating $2 million in annual salesDirected daily operations including international client services, international licensee and branch office support, accounts receivables, forecast reports and data base updates.Significantly improved communication and coordination between departments while serving as the department liaison.

Bachelor Of Science, Business Marketing

Masters, Business Administration