Lead the product marketing team for Altium 365, a SaaS platform and applications that securely connect everyone involved in electronics development.

▪ Responsible for standing up full-stack marketing campaigns accounting for >75% of pipeline▪ Partner with Enterprise and Inside Sales leaders to build awareness and pipeline with F500 manufacturers

▪ Executed global, cross-channel campaigns targeting Procurement, Human Resources, and IT leaders▪ Grew full-stack marketing team from 10 to 35, growing ARR 50% and sustaining NDR above 200%▪ Led all marketing functions to move up market and launch a net-new playbook for IT buyers▪ Built cross-functional trust with sales, product, and customer success teams in the US and Brazil▪ Established Customer Advisory Board with membership from marquis accounts in the US and Brazil

▪ Led integrated marketing campaigns responsible for >50% of pipeline, growing ARR from $39M to $75M▪ Owned Customer Advisory Board and managed strategic account relationships with F100 customers▪ Executed annual ACTIVATE user conferences for 1000+ attendees, in-person then virtual during COVID▪ Created Connected Experience Cloud (CXC) category & messaging for our verticalized search platform▪ Won top positions in Gartner MQs and Forrester Waves for Insight Engines and Cognitive Search

▪ Created category: Extreme Analytics Platform, replacing positioning of GPU-Accelerated Database▪ Created voice-of-customer program, dramatically expanding reach and credibility in target industries▪ Ran analyst relations and partnered with PR agency to amplify product marketing message▪ Executed marketing efforts for a major product launch, two website overhauls, a new cloud SaaS offering, announcement of Series C funding, and a company rebrand▪ Defined sales plays and target buyer personas in automotive, cyber security, investment banking, oil & gas, pharmaceutical, telecommunications and utilities industries, as well as in the U.S. Federal Government

▪ Created two categories: Open Enterprise Hadoop and Connected Data Platforms▪ Build positioning for vertical industries with targeted use cases for predictive analytics and IoT▪ Planned and executed 2 years of marquis Hortonworks Roadshow and Hadoop Summit field events▪ Worked with field to create corporate pitch decks and certified reps to deliver a consistent message ▪ Defined company enablement programs, SKO events, and on-going enablement educational programs▪ Served as marketing liaison to field organization, maintaining close relationship with regional leaders▪ Originated sales plays and case studies as compelling conversation aids in target industries ▪ Authored customer journey sales tool, simplifying roadmap conversations with customers▪ Owned strategy and execution for marquis Hortonworks Roadshow and Hadoop Summit field events▪ Designed and executed “Hortonworks Data Heroes” program for customer marketing▪ Created field sales whiteboard, then certified field sales leaders for messaging and delivery▪ Authored 100s of digital assets: blog posts, product pages, solution pages, case studies, and videos

Developed product positioning and messaging that differentiated Hortonworks. Communicated product value proposition to the sales team and developed sales tools to support the selling process. Planned the launch of new products and releases. Created white papers, web pages, solutions briefs and videos to raise awareness about the market for Enterprise Hadoop and generate demand for Hortonworks Data Platform. Directed product pricing.

Named to Symantec's Top Talent Senior Manager program, recognizing the top 5% of managers. Led a team of eight direct reports and forty cross-functional partners to redesign and re-launch Symantec.com in more than forty countries and twenty languages. Simultaneously, directed the team to develop, test and launch a mobile version of the site. Encouraged direct reports to establish their domain expertise within the company by executing A/B tests, mastering web analytics and conducting regular in-lab usability tests with focus groups.

As a Trustee on the Hidden Villa Board of Directors, and Vice Chair of Development, works to ensure the Hidden Villa's fiscal health and that the organization meets its long-term strategic objectives.

Directed an agile team of eight developers creating tablet/desktop software for home energy efficiency audits. Simultaneously managed Recurve's relationship with six beta customers, improving their business results while identifying needed software features for stories in the backlog. High beta satisfaction was instrumental in securing venture funding from Lowe's, the home improvement giant.

Managed overdraft transaction processing strategies, covering customers with overdrawn accounts and ensuring safety and soundness of Wells Fargo deposits. Coordinated enterprise-wide collaboration after Wachovia acquisition, allowing Wells Fargo customers to transact in Wachovia stores, and vice versa. Product manager of risk-controlled products for customers with negative banking histories, tripling checking account share from 4% to 12% of Wells Fargo consumer checking account opens while simultaneously reducing losses. Sequentially launched new check card, new savings account and new Wells Fargo checking package.

Led planning for enterprise-wide, multi-channel marketing campaigns, organized around seasonal customer needs. Executed highly-successful "Plush Pony" sales promotion, delivering thousands of stuffed animals to banks across the company footprint, to support year-end sales. Analyzed data on pony promotion to prove ROI and presented to senior management. Pony promotion has grown since then, and is still underway every Holiday Season.

Designed model to forecast future value of Latino segment in every county in the company footprint. Model was used by regional marketing managers to gain market share of the Latino segment. Demonstrated model to current Wells Fargo CEO, John Stumpf, in one-on-one meeting in his office and presented the findings to hundreds of participants at that year's Wells Fargo Latino Marketing Summit.

Managed eCRM products automating workflow and collaboration in complex business processes, developing the product from initial functional specification through to enterprise sales to clients such as Cypress Semiconductor and eBay. Directed integration of combined banking compliance application with partner Sybase.

Directed fifty-person supervisorial staff responsible for 350 field workers in Costa Rica, the Dominican Republic, Honduras, Mexico and Nicaragua. Recruited, selected, trained, supervised and evaluated twelve project directors, annually. Created and maintained multi-year alliances with twenty partner organizations. Directed an annual budget of $200K. Organized coordinated volunteer response to Hurricane Mitch in Honduras.

Supervised visiting practitioners from Africa and Latin America. Conducted experiments to identify techniques for enhancing yields while reducing inputs.