Shank Marketing works to enhance your digital footprint by developing custom marketing strategies and solutions proven to drive revenue. Our team specializes in providing an evolving suite of marketing services, products, and technologies to the casino, hospitality, and entertainment industries. We also work with health clinics, golf courses, restaurants, coffee shops, construction companies, cannabis dispensaries, retail shops, c-stores, and more.

Raving speaks casino gaming. We understand, from years of work on the casino floor, the challenges & sticky situations gaming executives face. We pride ourselves on building custom programs that work for you.Our team of experienced casino consultants assists casinos & hospitality companies worldwide in strategically improving their overall operations.We share your passion for the industry: your guests and your employees. Furthermore, we deeply care about developing your key team members, be it talented Tribal members or committed employees, to help build your organization.Having trained and worked with thousands of casino employees from senior management to frontline staff, we believe in the importance of ongoing education. Raving has been the industry-leader and shares our wealth of experience through conferences, including the annual Raving NEXT: Indian Gaming Analytics & Marketing Conference and Raving’s Loyalty and Player Development Conference. We also share through our weekly Industry Report and quarterly magazine, Tribal Gaming & Hospitality.

OfferCraft is a fast-growing marketing technology company that helps its clients craft offers that their target audiences can’t refuse. OfferCraft’s proprietary platform and detailed analytics allow clients to craft fun and engaging offers that leverage a deep understand of human psychology and motivation. OfferCraft includes many functionalities in a single software package, allowing for highly customized campaigns and rewards, and it works seamlessly with existing marketing technologies. The company provides ongoing development, hosting, best-practice consulting, unlimited upgrades and account management activities. The versatile software engages guests, customers and employees with games and dynamic rewards that encourage them to spend more, come back, bring friends, or any other action the client wants to incentivize.

Develop, implement, analyze, and optimize digital marketing strategies and initiatives across all digital channels for Swinomish Casino & Lodge. Enhance online and mobile brand presence and customer engagement, acquisition, and retention. Work with internal teams to ensure communication is consistent throughout the organization and across marketing channels. Drive and orchestrate creative, assess performance, and optimize content to deliver the best customer experience. Manage and develop online and internet gaming, new media platforms, regulatory, and more.

Drive traffic from digital, online, and mobile marketing channels through property doors by utilizing developed skills in customer service, event management, earned media, publicity and creative marketing. Responsible for researching social gaming, mobile casino application, systems integration, internet gaming, iGaming regulatory.Duties include:-Manage digital marketing strategy and engagement-Content management and creative-Manage PR strategy; work with media to maximize publicity (traditional/online media)-Social Media customer service-Manage property reviews via email, social media, website, blogs, etc.-Manage Email program: lists, design, and deployments-Website content management-Online advertising, PPC, SEO, AdWords campaigns-Integration of mobile app: content, promotion, advertising, and functionality.-Research and development for online/mobile/social gaming. -Write and deliver press releases-Art direction and copy editing-Event marketing, booking, ticketing-Identify digital media trends-Contract negotiation-Event Management-Video marketing/production-PhotographyPublic Speaking engagements including: Northwest Indian Gaming Conference (NWIGA) 2010-2016 (Marketing); Evergreen Council on Problem Gambling Four Directions Conference 2012 (Marketing).

Coordinate advertising, events, promotions, social media, website, branding, community outreach, speaking engagements, and much more.

Worked closely with media outlets and businesses throughout the northwest. Assisted with publicity tours and stunts for studio talent and/or film props, including Wall-E, Tom Cruise, Simon Pegg, Nick Frost, Billy Bob Thornton, Virginia Madsen, Roy Disney, Bill Pullman, and Charlie Kaufman, amongst others. Created film-specific retail and event promotions. Accounts included Walt Disney Pictures, Warner Bros., Sony Pictures Classics, MGM, Roadside Attractions, Summit Entertainment, and Lionsgate. Identified and recruited core demographic audience for advance movie screenings. Managed internships, including: recruiting, hiring, and scheduling (staff of 6 to 8 interns). Leveraged creative print, radio, online, word-of-mouth and new media for promotions and publicity. Content programming and management for SMS 43KIX (43549) and mobile website 43kix.com. Copy editing for advertising, promotions, and public service announcements. Contributed to design materials for effective marketing.