Justin Shook Email & Phone Number

Round Rock, Tx, Us

Austin, Texas, United States

Full-service, small business digital marketing agency specialized in building brand and digital presence through website design and development; content marketing; SEO; social media; SEM; and reputation management.

Austin, Texas, Us

Social Media Management> New brand development> Produced 90% of all website traffic> Gained thousands of social media followers in months> Established all new accounts> Developed and executed content management strategyPR> Oversight of public and media relations> Write and distribute press releases, media advisories, and articles

Austin, Tx, Us

Digital marketing director responsible for organic marketing channels including social media; reputation; public and media relations; contact center management; and event management in support of multiple brands and partners.Social Media Management> Managed 60 social accounts> Increased organic social media reach from 12 million to 41 million users YOY 2021-22> Increased followers by 25% YOY 2022-23> Increased social media website traffic +124% YOY 2021-22> Increased organic social media leads by 259%> Increased social engagement by 39% 2021-23> Developed and managed social media representatives across 14 locations; 20 reports> Developed and managed content management strategy> Produced 1,000+ blog articles across multiple brands with video to become top performing traffic by webpage, monthlyReputation Management> Improved enterprise star rating from 3.9 stars to 4.7 stars> Managed reputation to an average 4.7-star rating and 10x annual review volume> Increased average monthly review volume from 10 to 100+ reviews> Developed and managed negative review resolution process in partnership with campus directors, human resources, and the executive team> Provided public relations and crisis management supportLive Chat> Improved chat conversion from 8% to 16%> Launched chat service> Oversight of live chat consolidation across multiple brandsPR> Oversight of public and media relations> Wrote and distributed press releases, media advisories, articles, and op-ed piecesEvents> Provided marketing support for 150+ events annually> Identified value-add event promotion for little to no cost (TV, Radio, Digital Ads)> Wrote media advisories and approved TV spots> Ensured brand consistency in all creative> Provided weekly event reporting for key stakeholdersContent> Produced content library of hundreds of photographs and 300+ videos for social and paid media use> Partnered with graphic designer to produce content for campuses, enterprise and ads

Scottsdale, Az, Us

Digital marketing director responsible for organic marketing channels including social media; reputation; public and media relations; and contact center management in support of multiple brands and partners.Social Media Management> Manage 45+ social accounts> Increased social media website traffic> Increased organic social media leadsReputation Management> Improved enterprise star rating> Increased average monthly review volume> Developed and manage negative review resolution process in partnership with executive leadership> Provide public relations and crisis management supportLive Chat> Improved chat conversion> Launched chat service> Oversight of live chat consolidation across multiple brands

Atlanta, Georgia, Us

Responsible for community engagement that creates positive visibility for the college through media relations; social media management; website content management; creative project management for the office of the president; faculty, staff, and alumni engagement; onsite and offsite event management; and campus presentations and tours for high profile guests.• Increased followers on Instagram and Twitter by 57% over 18 months, organically• Chairman of the Ai CARE Program (Community Arts Resource Exchange) to approve and coordinate nonprofit projects in the community• Coordinated projects cross-departmentally utilizing faculty, students, staff and executive leadership to deliver media-worthy results• Special projects- coordinated industry talks and livestream events with award-winning entertainment directors from Electronic Arts, Lucasfilm, Disney Interactive and Arkane Studios• Special project- coordinated events, media coverage and creative projects produced by students and faculty for Superheroes Believe in Miracles to support children with all manner of illnesses

Atlanta, Georgia, Us

Launched, managed and oversaw the general operation of GETCreative at The Art Institute of Pittsburgh including oversight of the brand, courses offered, marketing, the instructor pool, program calendar, website administration, course registrations/payments, and other program duties. GETCreative offers non-credit courses to adults and teens in culinary, fashion, photography, media arts, design and other creative areas. Six employee reports.• Increased net revenue from GETCreative by 240% year-over-year• Assisted in the development and launch of national college program for high school students at 30 campuses• Trained national and senior leadership of 30 campuses• Coordinated logistics for over 150 events including marketing, instructor selection, materials preparation, payment processes, and participant feedback• Oversaw course design and curriculum development for over 40 courses• Developed and executed outreach and engagement strategies to ensure program growth and participant loyalty

Atlanta, Georgia, Us

Manager responsible for staff support, graduate career assistance, and employer relationships. Four employee reports.• One of five career advisors nationally to exceed both employment and salary goals• Employed graduates in-field 22% higher than campus trend• Exceeded goals first full quarter in position

Atlanta, Georgia, Us

Director, coach, and leader of admissions staff to identify and support new students. Nine direct reports.• Exceeded largest admissions plan of the fiscal year (102%, October 2013)• Managed recruitment team’s performance above national program start rate trends• Mentored top recruitment performers selected for leadership development program

Phoenix, Az, Us

Responsible for hiring, training, and providing ongoing support to the enrollment team. Managed nine direct reports.• 200%+ above regional trend lines for warm transfer conversion and referral generation• Trained all new recruitment staff which led to their successful transition to veteran teams

Phoenix, Az, Us

Built university and employer relationships resulting in improved employer talent pools and increased university recruitment. Regularly conducted presentations on education options for their employees.• Increased employer student conversion by 1000%• Tripled employer events through new market penetration which increased enrollments

Phoenix, Az, Us

Managed business development operations, training, staffing, and expansion for the university within Central Texas. Managed 11 direct reports.• Increased new enrollment contribution by 125% in 2007 and by 89% in 2008• Achieved 114% of national plan in 2008-09• Developed a national new hire training program for business development professionals• Mentored leaders in the development and delivery of regional training curriculum

Phoenix, Az, Us

Responsible for hiring, training, and providing ongoing support to enrollment teams in Honolulu and Kapolei Learning Centers for the University. Managed 15 direct reports between two locations.• Ranked in the top 5% of Enrollment Managers nationally• Exceeded recruitment plan by 46%• Grew total enrollment by nearly 100% year-over-year growth• Managed change from only offering local degrees to offering both local and online degrees

Phoenix, Az, Us

Responsible for recruiting, retaining, and providing service to working adult students.• Ranked as a top recruitment performer for Northeast region and Pittsburgh Campus

Master Of Business Administration (Mba), Business And Global Management

Bachelor Of Science In Business Management, Business Administration And Management, General