Justin Soffer

Justin Soffer Email and Phone Number

CMO, Investor @ Conduit Media
About Justin Soffer

I'm a full stack marketer with a focus in acquisition and growth marketing. I also have extensive experience with content marketing, brand, PR, partnerships, B2B, new product launches and international expansion. I'm very product and user-experience oriented. And I've built and managed teams of marketers.After investing in a few startups, I launched Conduit to launch my own startup concepts and work with a handful of companies.Previously I was CMO of FoundersCard, which saw record-breaking growth in 2019 and early 2020. Before that, I spent almost 15 years at Travelzoo (NASDAQ: TZOO) in a variety of roles from running products to launching and running new business segments in both North America and Europe to leading the marketing team. My team grew Travelzoo's member base from 5 million to 28 million worldwide. Prior to Travelzoo I ran marketing and business development for SkyAuction.I'm also an advisor to Tsai Capital Corporation, a value-oriented investment management firm. Specialities:-Marketing leadership, user acquisition, growth hacking-Customer Data Platforms (CDPs)-Business strategy, resource allocation, P/L management-Building great teams-Digital marketing, social media, social marketing, interactive marketing, startups, social networks, emerging platforms, content marketing, user growthExtras:-Able to anticipate and spot trends -Conversational Spanish and Brazilian Portuguese -Stocks and financial markets geek-Active and early-adopter of new tech and social media-Bicycling, running, tennis, skiing

Justin Soffer's Current Company Details
Conduit Media

Conduit Media

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CMO, Investor
Justin Soffer Work Experience Details
  • Conduit Media
    Founder
    Conduit Media Sep 2018 - Present
    Fractional CMO, primarily focused on growth marketing.I work with CEOs and their teams to help accelerate growth and all of my projects have come via referral. I'm currently at capacity, but I'm happy to connect for future opportunities.
  • Tiff'S Treats Cookie Delivery
    Cmo
    Tiff'S Treats Cookie Delivery Apr 2024 - Present
    Austin, Tx, Us
  • Travelzoo
    Global Director, Member Acquisition
    Travelzoo Jun 2022 - Present
    New York, Ny, Us
  • Jack'S Flight Club
    Advisor
    Jack'S Flight Club Sep 2022 - Present
    Camden, Us
  • Wellzyperks
    Advisor
    Wellzyperks May 2022 - Present
    New York City, Ny, Us
  • Essential Card
    Advisor
    Essential Card May 2022 - Present
    Maryland, Us
  • Execthread
    Advisor & Investor
    Execthread May 2020 - Present
    New York, Us
  • Morris Frye
    Co-Founder
    Morris Frye Mar 2023 - Present
    Austin, Texas, Us
  • Tsai Capital
    Advisor
    Tsai Capital Dec 2010 - Present
    New York, New York, Us
    Source seed-stage investments in tech-driven companies with a focus on founders who are looking for growth marketing support. Portfolio company CrowdTangle was acquired by Facebook in November 2016.
  • Smartcookie.App
    Advisor
    Smartcookie.App Jun 2022 - Dec 2023
    Montreal, Qc, Ca
  • Untapt
    Investor
    Untapt Apr 2015 - Sep 2020
    New York, Us
    Acquired by GQR in 2020.
  • Founderscard
    Chief Marketing Officer
    Founderscard Dec 2018 - May 2020
    New York, Ny, Us
    Lead all marketing along with heavy involvement in product and overall business strategy alongside Founder/CEO. Produced record-breaking membership growth.
  • Twitter
    Direct Response Advisory Board
    Twitter Jan 2015 - Dec 2018
    San Francisco, Ca, Us
    Exec-sponsored advisory board with Twitter's top leadership (including the Founder/CEO). Member alongside CMOs from a dozen Fortune 500 brands.
  • Travelzoo
    Vp, Marketing
    Travelzoo Dec 2014 - Aug 2018
    New York, Ny, Us
    Lead all aspects of marketing including (online and offline): acquisition, brand, public relations, trade/B2B, communications, content, social, video and partnerships with a focus on growing global members and driving engagement and retention across 28 million members. Also set global marketing strategy, decide on focus KPI’s, evaluation methods and tools, third-party platforms and new concepts to test before global distribution and adoption. Develop and present budgets to the executive team and board of directors; track and report on qualitative and quantitative results quarterly. Build, develop and retain a highly-capable team of marketers.
  • Crowdtangle
    Investor
    Crowdtangle Jan 2014 - Nov 2016
    Acquired by Facebook in 2016.
  • Travelzoo
    Vp, Corporate Development
    Travelzoo Apr 2011 - Dec 2013
    New York, Ny, Us
    Lead strategy on new products and platforms via internal launch, incubation and external acquisitions. Managed app development, social audience growth/engagement, monetization and global roll-outs. Launched and managed new subscriber engagement group focused on reducing attrition and strengthening subscriber engagement, which resulted in a 250% improvement in retention.
  • Fly.Com
    Gm And Vp
    Fly.Com Mar 2010 - Mar 2011
    San Francisco, California, Us
    Managed global P/L for North American and European operations. Oversaw all functional areas: sales, production, product, marketing, technology, HR and accounting. Scaled business to more than 10,000,000 searches per quarter globally. Planned and launched rebranding including new logo, website design, advertising creative and multi-million dollar TV campaign.
  • Travelzoo
    Vp, Subscriber Marketing
    Travelzoo Sep 2008 - Mar 2010
    New York, Ny, Us
    Plan and manage online media: search engine marketing, text advertising, and display advertising to drive email sign-ups.Experience working with all forms of online media, including advertising networks and exchanges. Landing page optimization, various types of creative, and search engine optimization.
  • Travelzoo
    Vp, Products
    Travelzoo Apr 2006 - Aug 2008
    New York, Ny, Us
    Responsible for all products in North America including the Web site, email newsletters, search, and video, representing over $80 million in annual revenue.
  • Travelzoo
    Executive Producer And Publisher
    Travelzoo May 2004 - Mar 2006
    New York, Ny, Us
    Managed production team in California and Las Vegas, responsible for over 100 client relationships. Responsible for content and monetization of weekly Top 20 newsletter.
  • Travelzoo
    Associate Producer / Producer
    Travelzoo Jan 2003 - Apr 2004
    New York, Ny, Us
  • Skyauction.Com
    Marketing Director & Information Services Manager
    Skyauction.Com May 1999 - Jun 2001
    Westfield, Nj, Us
    Planned and executed media campaigns, sales promotions and email newsletter. Managed marketing staff and in-house creative department.Developed business and marketing partnerships with online and offline partners to increase sales and diversify distribution. Designed and helped implement custom software to manage marketing campaigns, customer support, and customer relationship management (CRM).

Justin Soffer Skills

Online Advertising Sem Digital Marketing Email Marketing Start Ups Online Marketing Seo Strategy Digital Strategy Strategic Partnerships Advertising Business Development Digital Media Crm Marketing Marketing Strategy Ad Networks Management New Media E Commerce Entrepreneurship New Business Development Search Engine Marketing Display Advertising Competitive Analysis Partnerships Analytics Customer Relationship Management Mobile Marketing

Justin Soffer Education Details

  • Columbia Business School
    Columbia Business School
    Mba
  • London Business School
    London Business School
    Mba
  • Wesleyan University
    Wesleyan University
    Latin American Studies / Economics
  • Usp - Universidade De São Paulo
    Usp - Universidade De São Paulo
    Economics
  • University Of Buenos Aires
    University Of Buenos Aires
    Economics

Frequently Asked Questions about Justin Soffer

What company does Justin Soffer work for?

Justin Soffer works for Conduit Media

What is Justin Soffer's role at the current company?

Justin Soffer's current role is CMO, Investor.

What is Justin Soffer's email address?

Justin Soffer's email address is js****@****yan.edu

What is Justin Soffer's direct phone number?

Justin Soffer's direct phone number is +191740*****

What schools did Justin Soffer attend?

Justin Soffer attended Columbia Business School, London Business School, Wesleyan University, Usp - Universidade De São Paulo, University Of Buenos Aires.

What are some of Justin Soffer's interests?

Justin Soffer has interest in Mobile, Technology, Health Care, Business, Stock Market, Food, Texas Longhorns, São Paulo, Finance, Hotels.

What skills is Justin Soffer known for?

Justin Soffer has skills like Online Advertising, Sem, Digital Marketing, Email Marketing, Start Ups, Online Marketing, Seo, Strategy, Digital Strategy, Strategic Partnerships, Advertising, Business Development.

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