Web Design Manager
CurrentAs the Web Design Manager at FOCO, my responsibility as a whole is to maintain, optimize, and manage the workflow for the following areas of the company.• Online Store Design & Appearance (Content & User Interface):-Merchandising, Designing, Updating, and Maintaining all forms of digital marketing across 3 e-commerce platforms.-Researching, Designing, & Testing new on-site solutions/features that best serve the experience of each consumer that visits our online store. • Email & SMS Marketing:Planning, Designing, and Overseeing all workflow in regard to the company's Email & SMS marketing program. • Digital Marketing Campaign Content:Planning, Designing, and Overseeing all workflow in regard to the company's creative look/feel on digital platforms. This applies to all forms of digital marketing assets for Affiliates, Paid Social, Display Ads, On-Site, Email, SMS, etc.• Miscellaneous:- Creating and Documenting workflows to optimize product launch timeline efficiency.- Creation of Company style guide.- In-the-moment product campaign launches (Super Bowl, World Series, etc.)- Various company branding projects (Ex: Office Wall Graphics)