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After spending more than six years in corporate digital strategy and consulting roles, I decided to hang my tie in pursuit of my passion for video and scaling businesses of my own. Now, I spend the majority of my time growing the future of video through SwitchFrame, the first end-to-end platform for creating, managing, and deploying UGC video testimonials at scale, using a combination of your real customers and the latest in AI + ML technology.Before that, I founded VAXA Digital, a digital strategy and creative agency specializing in all aspects of scroll-stopping content creation and the related strategy for e-commerce brands and agencies. Prior to our acquisition, we created nearly 5,000 video ads for 85+ brands.In that role, I made it my (and my team’s) mission to understand every single aspect of what made the current highest converting video ads perform the way they did, month-after-month — as well as how we could create, test, and iterate on those at-scale for our clients.Using a combination of proprietary scroll-stopping frameworks, performance data from thousands of ads my team there created, and hours of weekly research — our team at SwitchFrame is confident that the videos our platform now creates will convert better than any other.In my previous life, I served in various strategy consulting roles at Accenture Interactive and in-house at Bank of America to drive innovation, provide executive strategy recommendations, and ultimately elevate consumer experiences throughout every digital interaction.I’m grateful to have studied at the University of Florida, earning a Bachelor's Degree in Finance. During this time I also completed an internship with Amazon, with a focus on finance and operational excellence. Prior to graduating, I was inducted as a member of Florida Blue Key, known for being as the oldest and most prestigious leadership honorary in the state.If you'd like to contact me regarding my ventures, how I can help you, or just to chat, please feel free to send me a connection request and DM here on LinkedIn!
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FounderChilly Coffee ClubCharlotte, Nc, Us
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Founder & Chief Executive OfficerSwitchframe May 2022 - Present- Developed the original idea and designed the UI/UX for the entire platform- Bootstrapped the MVP build out of my advertising agency's profits- Raised a $300k initial round from Bain Capital Ventures, Gray Ventures, and strategic angels- Hired and managed team of 3 developers to build and launch v1.0- Solely responsible for all advertising, marketing, partnerships, sales, product strategy, customer feedback, and fundraising efforts during the launch of v1.0SwitchFrame is the first platform that enables companies to automatically collect, edit, and deploy authentic, yet powerful UGC content from your real customers. Using the help of our AI-teleprompter, your customers will learn how to create expert-crafted videos that sell.Start your free trial today: https://www.switchframe.ai -
Founder & Chief Executive OfficerVaxa Digital Jan 2020 - Sep 2023Charlotte, North Carolina, Us- Oversaw the creation of over 5,000 video ads for more than 90 e-commerce brands- Solely designed and built a 2,000 sq. ft. e-commerce studio with multiple home sets- Hired and managed 6 full-time employees and 8 contractors for delivering client services- Created a 250-step SOP to allow for video production at scale (with 75% margin)- Acquired by larger advertising agency in 2023 -
Avp, Digital StrategyBank Of America May 2019 - Feb 2021Charlotte, Nc, Us- Recruited as one of five members of the Digital Strategy & Emerging Experiences team- Built business cases ($50mm and up) to drive innovation across digital banking interactions- Provide executive strategy recommendations on building deeper customer experiences- Led the strategy for the bank's "Open API Program" and "Fintech Accelerator Fund" -
Co-FounderDrone Multimedia Oct 2017 - Oct 2020Atlanta, Ga, Us• Developed social media marketing strategies to create one of the leading drone communities on the internet with over 100,000 active and engaged users• Designed and launched the #1 drone apparel brand on Amazon.com, as well as various private label accessories with the Drone Multimedia brand• Built dronemultimedia.org as a resource for entrepreneurs and drone pilots to learn techniques on how to grow a drone-related business, in addition to the leading e-commerce site for drone-related products that enable them to do this• Launched an all-inclusive Udemy course teaching fans and students how to start and scale their own drone services business using our proven best practicesWebsite: https://dronemultimedia.orgInstagram: https://instagram.com/dronemultimediaMerchandise: bit.ly/droneshirt -
Digital Strategy Consultant, Accenture InteractiveAccenture Nov 2018 - May 2019Dublin 2, Ie• Promoted to Consultant after only 6 months of promotion to Senior Analyst; aligned to 'Accenture Interactive,' one of the most sought-after alignments in the entire firm• Executed digital strategy, management consulting, and marketing op model projects for various Fortune 100 and Fortune 500 clients• Served as the Digital Strategy & Communications team lead for the Charlotte office, working one-on-one with local office executives to improve their presence through various digital channels, developing new business and building community presence around the firm• Published a social media strategy article in Accenture Strategy's "The Consumer" magazine; also served as an Editor of the publication -
Management Consulting Senior AnalystAccenture Jun 2018 - Nov 2018Dublin 2, Ie
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Management Consulting AnalystAccenture Jan 2017 - Jun 2018Dublin 2, Ie
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Course InstructorUdemy Jul 2015 - Apr 2018San Francisco, Ca, Us• Launched a 3-hour course, titled "The Ultimate Guide to Personal Finance & Saving Thousands," covering topics such as investing, healthcare, budgeting, credit cards, buying a car/house, and more• Launched a 2.5-hour course, titled "Start and Scale a Top-Earning Drone Business from Scratch," covering topics such as business creating, gaining initial leads, using social media to scale, and more• Developed all on-screen video content, lecture notes, screencasts, and quizzes• Served as a business mentor and instructor to over 2,800 paying students (including other platforms) to date across 81 different countries• Licensed the course to three other online learning platforms, earning up-front licensing fees and individual royalties in perpetuity -
Consulting AssociateRsm Us Llp Jul 2015 - Sep 2016Chicago, Illinois, Us• Provided management consulting and risk advisory services to rapidly expanding middle-market clients in the financial services, retail, technology, public, and non-profit sectors, with revenues ranging from $50M to $5B• Created an elaborate 60-page bench-marking & workforce strategy report presented to the client's board of directors to make staffing decisions, as well as numerous process flowcharts, proposals, and presentations for upper-management• Performed risk advisory assessments and prepared enterprise risk solutions to present to clients' management teams• Gained exposure to C-level executives by providing recommendations to solve a variety of business concerns• Selected by the Florida Managing Partner as the only associate in the state to serve on the ONE Florida People Council, working directly with the Florida leadership team in solving intricate employee-related issues and implementing solutions -
College AmbassadorSouthern Tide May 2013 - Jun 2015Greenville, South Carolina, Us• Developed customized marketing to expand to brand as the sole campus ambassador to over 60,000 students • Created and grew multiple social media accounts to over 1,000 followers each in less than a month• Selected as part of the exclusive "Admiral Ambassador" group as one of the top 15 performers, working directly with the CEO to develop and execute strategic campus initiatives -
Operations Leadership InternAmazon May 2014 - Aug 2014Seattle, Wa, Us• Managed a team of 50 employees in the Inventory Control & Quality Assessment department• Oversaw the implementation of KIVA robotics at the largest facility in the Amazon network (OAK4)• Analyzed operational metrics using financial forecasting to reduce labor costs• Dove deep into root causes of operational inefficiencies, optimizing and reporting metrics to senior-level management daily• Created 7 different Excel macros using VBA and SQL queries, reducing time by up to 90% in various processes -
District C SenatorUniversity Of Florida Sep 2012 - Oct 2013Gainesville, Florida, Us• Elected to represent 17,000+ constituents of the 32607 zip code in one of the largest student government programs in the nation with paid positions for elected officials• Sponsored various legislation to improve the experience of those affiliated with the University of Florida• Appointed to serve on Budget & Appropriations, Allocations, and Election Code Reform committees • Created the first official UF Senate promotional video, as seen below -
Co-Founder & CeoJolly Green Growing Systems Aug 2010 - Aug 2011• Researched, developed, and sold customized portable indoor gardening systems for use in nursing homes, classrooms, and other small spaces• Supervised 4 employees and rented out a small manufacturing space
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OwnerJustin Kelsey Productions Aug 2008 - Aug 2011• Served large client base in filming weddings, concerts, and private events• Placed in various film festivals and contests across the state of Florida
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OwnerLoxahatchee Jerky Co. Nov 2007 - Jun 2008• Concocted various beef jerky flavor combinations by sourcing local, high-quality beef to be sold across the Southeast through local events and private orders• Learned the incredible undertaking of responsibilities and skills associated with starting and running a company for the first time, especially while also having to focus on maintaining academic excellence in high school
Justin Kelsey Skills
Justin Kelsey Education Details
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University Of FloridaFinance
Frequently Asked Questions about Justin Kelsey
What company does Justin Kelsey work for?
Justin Kelsey works for Chilly Coffee Club
What is Justin Kelsey's role at the current company?
Justin Kelsey's current role is Founder.
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What schools did Justin Kelsey attend?
Justin Kelsey attended University Of Florida.
What are some of Justin Kelsey's interests?
Justin Kelsey has interest in Writing, Entrepreneurship, Investing, Technology, Politics, Film Making, Environment, Education, Motorcycles, Sailing.
What skills is Justin Kelsey known for?
Justin Kelsey has skills like Leadership, Public Speaking, Entrepreneurship, Time Management, Social Media, Microsoft Office, Small Business, Strategic Planning, Microsoft Excel, Management, Management Consulting, Event Management.
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