Justin Wong Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

I am tasked to lead the innovation and improvement of the of Tune Talk's product suite including Prepaid, Postpaid, Traveller, Enterprise, IoT and value-added services. I also manage the various loyalty programs available via strategic partnerships, digital engagement and Customer Lifecycle Management towards customer retention. Recently I also took on the leadership of the Insights team which encompasses our Data Science and Business Intelligence efforts to drive data-driven decisions across Tune Talk.I actively engage cross-functionally to optimize commercial P&L, GTM and digital strategy, App UI/UX and Customer Experience (CX) Improvement.

Kuala Lumpur, Malaysia

I am tasked to lead the innovation and improvement of the of Tune Talk's product suite including Prepaid, Postpaid, Traveller, Enterprise, IoT and value-added services. I also manage the various loyalty programs available via strategic partnerships, digital engagement and Customer Lifecycle Management towards customer retention.I actively engage cross-functionally to optimize commercial P&L, GTM and digital strategy, App UI/UX and Customer Experience (CX) Improvement.

Kuala Lumpur, Malaysia

In a highly energized environment I report to the CMO, leading the team in charge of CRM/CDM (Consumer Data-Driven Marketing) via direct channels.The team is tasked to strategize, produce and execute Mobile & CE campaigns to the segments with the key objective of improving loyalty, upselling and reacquisition of churned customers.Key scope included:- Customer Lifecycle and Communication management- Data-Driven Marketing- Database enrichment and segmentation- Product launch and sustenance campaigns- Customer Loyalty communications- Consumer & Market Insights

Damansara Heights

Reporting to the CSO, I headed the Loyalty and Business Intelligence divisions. The Loyalty team aims to constantly improve customer experience and CRM via lifestyle propositions such as merchant acquisition, partner promotions and targeted customized telco offerings to ultimately reduce subscriber churn.BI supports internal departments' decision making with market research, strategic insights, ongoing trend analysis, customer analytics and campaign optimization.

Petaling Jaya

- Analysing customer base to manage Customer Lifecycle Management- Create new strategies and programs for retention enhancement- Develop reporting and metrics to understand effectiveness of CLM programmes- Oversee day-to-day implementation and analysis of loyalty programs- Building an end-to-end reward program linked with BIG Points- Create strategic partnerships with business merchants to enhance brand proposition

Kuala Lumpur

IIHC is an in-house training division of marcus evans group. My role covers regional targeted marketing of IIHC's products and services to clients across APAC, Middle East and South African nations.My responsibilities include:- Direct marketing campaigns utilizing e-mail and calls (including copywriting and HTML and Graphic design)- Sales leads generation and support- Regional market research and competitor analysis- Business Process Improvement- Customer database management- Website development and content management- Brand development- Product endorsement and accreditation

This was my foray into entrepreneurialism targeting mobile technology adoption and consultancy.Key responsibilities and achievements include:-- Leading a DiGi Business Sales Team requiring me to formulate lead generation systems (i.e. business development, direct sales, exhibitions, etc.),training and driving sales and revenue.- Achieved Top Monthly Sales 8 times- Creating and improving hardware sales channels (retail and digital/online)- Improve average revenue per user (ARPU) by increasing product line and cost management- Creating new revenue streams

Trade Marketing Executive – Execute Trade Call Plan to carry out channel CRM programmes.- Sales & Marketing Manager – Managed 3 sales teams to achieve sales, distribution, penetration and market returns KPIs. All KPIs improved +3% (avg.) within 6mths.- Brand Marketing Executive in KENT Brand Team. Involved in planning and execution of nationwide projects focused on the re-launch of KENT and new SKUs.- Channels Executive, HQ (4m) – Assigned into the HoReCa (Hotels, Restaurants and Night Entertainment) planning and managing cyclical activities.- MR&I Executive, HQ (4m) – Performed competitor and Nielson Retail Audit data to recommend improvements to the various marketing functions.

Bachelor Of Engineering (B.Eng.), Mechanical Engineering

Activities and Societies: Music Society President, Dance Club, Emceeing, Basketball

Sijil Pelajaran Malaysia (Spm)

Activities and Societies: Scouts, Leo Club, Computer Club, Editorial Board, Sports House Captain, MSSD