Art Director
CurrentAfter bringing in-house all the services historically contracted to an ad agency, Kitchen Kaboodle created an ever-changing position that has grown in scope year after year, growth that it is in lockstep with the challenges facing small business brick-and-mortar retail over the past decade. Keeping the focus on our brand, while servicing the brands of our hundreds of vendor partners, is a huge undertaking that only grows more complex as new venues for advertising and social interaction are created. Day to day operational duties have grown to include the design and production of all marketing materials and advertisements including everything from television commercials to social media content, print circular mailers to the physical signage on our stores and delivery trucks. In addition, I maintain of our 10k+ product sign database, coordinating all in-house print and digital marketing to work in concert with almost constant price changes, all across 5 locations. I developed and maintain an internal, employee-only website that serves as a hub for all company communication and order coordination. I serve as caretaker to the look and feel of our company.