Leading diverse and global accounts delivering B2C AI, brand and product strategy, and product marketing with an impact on the bottom line.Brands: Google | YouTube | NBCUniversal

Brands: Google | Android | YouTube

Brands: Verizon | Genpact

Shaka is a Costa Rican retreat that provides a genuine surf experience within a communal ethos. shakacostarica.com– Surf/yoga retreat in the southern tip of the Nicoya peninsula– Remotely collaborated and led a rebrand for Shaka– Directed a team in brand strategy, concepting, design, and apparel vision– Built a brand identity system including logo, color palette, iconography/illustration, and typography– Recommended SEO and marketing communications best practices for a travel/hospitality brand– Surfed dozens of hours as part of the research

Avenue is an independent brand strategy and creative agency.Brands: Starwood Capital | TransUnion | Cars.com | Pfizer | Boeing Defense | TEDxMidwest– Specialized in brand strategy and identity and marketing campaigns – Navigated various client structures—from CEOs and CMOs to marketing managers– Expanded portfolios and account role over 3 promotions in 6 years– Active in new business development– Fluent in data and analytics supporting decisioning and insights– Managed and helped develop account coordinators/managers– Brewed and marketed Erie Street Wheat after hours

Carl Fischer Music is a historic staple in music publishing and headquartered in New York City since 1872. The Carl Fischer building in Cooper Square, Manhattan still stands today.– Directly managed up to 8 employees within a Chicago subsidiary in operations: shipping, receiving, order fulfillment and inventory management for over 20,000 SKUs– Produced external marketing communications for trade shows (NAMM), press releases, print advertising, promotions and monthly email newsletters– Rediscovered my passion for music theory, interesting time signatures, vinyl, deleted Smiths singles, and original, not rereleased, Misfits 45s.

Saga Communications is a publicly-traded TV and terrestrial radio broadcast company (SGA).– Acquired, managed, and grew local and national clients and account revenue– Helped concept, write, and produce radio broadcast campaigns– Doubled as on-air talent on the coveted Sunday afternoon shift (the morning drive of weekends, said no one ever)