As the Marketing Lead at Finnq, a fintech company under Hana Financial Group, I spearhead marketing strategy and communications to drive brand growth and engagement. My role involves leading comprehensive marketing initiatives, ensuring impactful and consistent messaging across all channels, and managing PR efforts to enhance Finnq's presence in the digital finance space. Additionally, I oversee the "Really", a financial SNS platform, contributing to its strategic direction and development.

As the Chief Marketing Officer for a prominent Canadian specialty car manufacturer, I drive all advertising and marketing communication efforts, including developing and implementing effective branding, public relations, and advertising strategies. ■ Successfully led a team of marketing professionals to deliver results-oriented campaigns■ Conceptualizing and executing successful advertising campaigns that increase brand awareness and drive sales growth■ Collaborating with cross-functional teams to deliver integrated marketing communication strategies that drive engagement and customer loyalty■ Led the rebranding efforts for a brand founded in the 1970s, resulting in increased brand recognition and customer engagement.■ Developing and producing branding materials and planning events for participation in world-renowned manufacturing exhibitions such as CONEXPO and APEX.

As the Head of the Creative Division at a company with over 250 employees, I provided strategic leadership to four planning teams, two creative teams, and three design teams, totalling approximately 70 staff members. ■ Developing and implementing digital advertising strategies that met client goals and objectives.■ Led the development of creative campaigns and oversaw their execution.■ Collaborating with Facebook to develop a creative advertising method that enables measurable ad performance tracking.■ Excellence Award at the 2017 KOIAA Online Ad & Marketing Awards for KB Kookmin Card's pocket TV commercial (TVC) campaign.

As the Creative Director of Cheil Worldwide's Brand Experience Division, I amassed extensive expertise in brand communication and advertising planning, particularly in my notable work with the Samsung brand. In this influential role, I oversaw various marketing initiatives and served as the primary liaison for consumers.■ Led the planning and execution of Samsung Electronics' exhibition at prestigious global trade shows such as CES and IFA for multiple years, solidifying the brand's presence and impact on an international scale.■ Supervised the conceptualization and material planning for Samsung Group's main internal events, including new employee training, the prestigious Award of Honor ceremony, and the annual New Year's meeting of company CEOs and executives.■ Played a pivotal role in projects centred around Samsung's future technologies and innovations, overseeing the production of communication materials for esteemed departments such as Future Strategy, Planning/Communications/Design, Economic Research Institute, and Advanced Institute of Technology.■ Directed the communication material planning and exhibition material creation for the Samsung Innovation Museum, the largest electronics history museum in the world.■ Led the strategic planning of executive presentations and keynotes for high-profile events, ensuring seamless communication with key stakeholders.■ Served as the Creative Director for the 2018 Pyeongchang Winter Olympics government Task Force committee, making significant contributions to the successful execution of this monumental event.My track record of executing successful global exhibitions and developing excellent communication materials has garnered widespread recognition. I received the Gold Prize at the 2012 Cannes Advertising Festival and a commendation from the Governor of Gangwon Province in South Korea. These accolades underscore my unwavering dedication to delivering outstanding results and pushing the boundaries of creativity.

As the Commercial Film Director at the Production Company A Walk, I have extensive experience planning and producing over 40 commercial films across various industries, such as electronics, consumer goods, pharmaceuticals, finance, the internet, shopping, education, construction, and politics. Among my key responsibilities were devising creative concepts, overseeing the production of communication materials, including commercial films and promotional videos, and managing the advertising production process. Additionally, I have developed and worked in collaborative partnerships with a broad range of suppliers, including post-production companies, audio production teams, design studios, recording and lighting manufacturers, and location suppliers.

While at Komako, a full-service advertising agency, I held dual roles as an Art Director and Producer, spearheading the design of print advertisements and TV commercials for esteemed clients like Shinhan Financial Group, Korea Yakult, and Able C&C. ■ Conceptualizing and designing print advertisements that were in line with the client's brand messaging and guidelines■ Led the creative direction and production of TV commercials while managing budgets and timelines■ Collaborating with account executives and copywriters to develop integrated marketing campaigns that resulted in increased brand recognition and sales growthMy contributions were pivotal in delivering successful campaigns for the brand launch of Shinhan Financial Group and Korean Yakult's TV commercials, which garnered Gold and Grand Prizes at the 2005 Korea Advertising Awards. My exemplary work and leadership were widely recognized, and I received several prestigious awards, including the Best Art Director award at the 2006 Korea Advertising Awards.