Justyna Burrows (Smugala) Email & Phone Number

Northampton, England, United Kingdom

Northampton, England, United Kingdom

Northampton, United Kingdom

Joined Benchmarx through an internal progression, reporting directly to the Head of Marketing, working very closely with key stakeholders and external agencies to implement the Benchmarx Brand and Marketing strategy.• Tailoring business messages to meet strategic pillars to ensure maximum penetration on B2C and B2B social media channels• Revived the Benchmarx Pinterest account to further increase brand awareness, producing content for homeowners using resources available in the… Show more Joined Benchmarx through an internal progression, reporting directly to the Head of Marketing, working very closely with key stakeholders and external agencies to implement the Benchmarx Brand and Marketing strategy.• Tailoring business messages to meet strategic pillars to ensure maximum penetration on B2C and B2B social media channels• Revived the Benchmarx Pinterest account to further increase brand awareness, producing content for homeowners using resources available in the business• Ownership of the marketing for the annual promotional campaign plan, delivering across multiple channels including in-store, website, DM, email and social media• Ownership of the annual “Big Bang” campaign delivering across multiple channels and applying key learnings from previous promotional periods• Responsible for development and implementation of the internal communications plan, ensuring all in-branch colleagues are kept up to date with any marketing, product and pricing news• Simultaneously managing multiple projects proactively• Managing external agencies for print, creative artworking, brochure delivery, local marketing, social media, B2B PR, B2C PR and ad hoc requirements• Working as part of a team in the delivery of the new Benchmarx showroom website, aiming at providing rich content in order to inspire and engage our audience• Content management of the new Benchmarx showroom website• Familiar with multiple CMS systems and incorporating plug-ins• Use of Google analytics to review data on areas relevant to my role• Developed and executed the promotional email plan for B2B customers• Working with internal and external stakeholders on organisation, preparation and delivery of events• Managing the department’s budget, ensuring no overspend and processing all invoices on time Show less

Northampton, United Kingdom

Working as part of the Group Kitchens function, looking after the kitchen product portfolio for both Wickes and Benchmarx.• Driving product range reviews for specific kitchen categories, recommending product launches based on internal and external data and working closely with the Buying team on achieving the commercial objectives• Responsible for sample management, product/set builds and briefing contractors• Accountable for generating and communicating all UK market and UK… Show more Working as part of the Group Kitchens function, looking after the kitchen product portfolio for both Wickes and Benchmarx.• Driving product range reviews for specific kitchen categories, recommending product launches based on internal and external data and working closely with the Buying team on achieving the commercial objectives• Responsible for sample management, product/set builds and briefing contractors• Accountable for generating and communicating all UK market and UK competitor analysis across all the relevant kitchen categories• Responsible for the accurate delivery of reports, giving insight and recommendation for action to the wider team• Project managing the creation of content and materials for presentations to the senior leadership team, ensuring brand consistency• Regularly presenting to the wider colleagues / senior stakeholders including Exec and PLC board members• Developing and maintaining effective relationships with strategic suppliers and the Group’s stakeholders, influencing category managers across business units to agreed direction of travel• Managing the SKU count within specific kitchen categories, adhering to the ways of working in terms of range management and SKU efficiency Show less

Northampton, United Kingdom

Joined Travis Perkins on a Graduate scheme, starting out in the Supplier Management Office before moving to Group Kitchens as part of the programme.• Supported in annual range reviews which included data analysis and negotiation support in order to improve commercial practices throughout the Group• Developed and maintained effective relationships with the Group’s stakeholders• Influenced category managers across business units to agreed direction of travel• Developed an… Show more Joined Travis Perkins on a Graduate scheme, starting out in the Supplier Management Office before moving to Group Kitchens as part of the programme.• Supported in annual range reviews which included data analysis and negotiation support in order to improve commercial practices throughout the Group• Developed and maintained effective relationships with the Group’s stakeholders• Influenced category managers across business units to agreed direction of travel• Developed an internal website for the Supplier Management office to ensure ease of access for colleagues across the Group Show less

Master'S Degree, International Marketing Strategy

Bachelor'S Degree, Events Management