Justyna Hoppe Email & Phone Number

I am a marketing expert and trainer with 20 years of business experience and 13 years of training experience. I have intenational corporate experience as well as work and cooperation with Polish enterprises. I have worked with companies of various levels of development, operating in the B2B and B2C models (NESTLE, GAMET, VOBRO, FORD, LAMELA, STO, CERAMIKA PARADYŻ, BMW DYNAMIC MOTORS and others).As a marketer, I managed the development of nearly 20 product categories. I prepared a strategy for introducing 20 new products to the Polish market, which were successful, exceeding the assumed sales increases. I prepared and implemented over 20 nationwide consumer promotions giving the assumed sales increases.For 13 years, as independent marketing advisor, I have been cooperating with many types of companies (micro, small and medium-sized enterprises), institutions and social economy entities (foundations, associations and social cooperatives). The range of activities I offer:🔸 setting development directions and programs for implementation based on marketing strategy, marketing plan, marketing mix 7P,🔸 development of promotion plans and their implementation (advertisement creation, media planning - media mix, media purchase),🔸 creating a positive image of the organization,🔸 developing new product concepts and preparing lounch strategy, managing the product offer - BCG matrix,🔸 creating and maintaining lasting relationships with customers and suppliers,🔸 marketing business intelligence - optimization of marketing budgets based on key marketing KPIs.

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  Uniwersytet Mikołaja Kopernika W Toruniu

  Zarządzanie I Marketing