Justyna Cięciwa (Pałka) Email & Phone Number

Kraków Area, Poland

▪ Lead all e-commerce activities and develop e-commerce strategy for Regatta and Dare2b brands.▪ Manage activities that drive traffic to website without reliance on discounting.▪ Be accountable for all aspects of online P&L.▪ Improve online customer experience and increasing conversion, sales and online profit.▪ Be a key part of launching new IT projects for the website (e.g. new payment methods, new PIM launching).▪ Manage launching the project of the website currency and language switcher (e.g. Czechia, Slovakia).▪ Team management and recruitment.▪ Work with the Head of Retail to define strategic and operational goals.▪ Work closely on daily basis with UK team, including Web-dev, Marketing, IT, Finance, Merchandising departments.▪ Preparing reports, insights, including presentations for the Board.

• Responsible for realization of sales and margin targets for e-shops 50style and ButySportowe.pl.• Managing the marketing budget, planning and coordinating promotion and marketing campaigns.• Analyse key e-commerce indicators and verifying product lines resaleon daily basis.• Monitor competitors' actions and analyzing e-commerce market.• Manage-commerce tests to maximize conversion rate.• Initiate actions in order to increase the efficiency of department processes.• Build and manage relationship with external partners (horizontal portals, affiliation, price comparators) including negotiating terms of cooperation.• Manage a project team, including SEM, SEO, Social Media, WebDevelopment, Content, Graphic, Marketing Automation teams.• Set team priorities and settle effects of work.• Coordinate process of migrating e-shops 50style and ButySportowe.pl to the new e-commerce platform.• Coordinate the process of launching Czech e-shop.

• Execute marketing campaigns for clients, e.g. DUKA, Miloo Home, Hefra.• Manage clients' marketing budgets and taking care of saleincrease, maximize conversion rate and traffic.• Coordinate and optimize activities in the major channels: Google AdWords, Facebook, comparision websites (Ceneo, Homebook).• Analyse and verifying campaign results.• Prepare reports and presentations concluding campaign effects.• Monitor online advertising market from the perspective of new tools.• Build relationships with publishers.• Managing a project team.• Participating in marketing conferences in audience as well as a speaker.

Kraków, Woj. Małopolskie, Polska

• Prepare online campaign strategies (affiliation, SEM, Social Media).• Prepare offers and presentations for B2B clients.• Write articles, cases and infographics in cooperation withotherdepartments.

Kraków, Woj. Małopolskie, Polska

• Launch and manage 3 e-shops (PrestaShop engine)• Managing 6 Allegro accounts using different tools e.g. Baselinker, SellAsist.• Be in charge of product descriptions, titles, keywords.• Monitor competitors' actions and analyze e-commerce market;• Manage the team of 5 people and recruite new employees;

Kraków, Woj. Małopolskie, Polska

• Portal users comments moderation.• Monitor blogs and video content.• Manage Facebook accounts e.g. Onet.pl, Onet Kobieta, OnetFacet, Onet Rozrywka.