Justyna Korpala Email & Phone Number

Edinburgh, Scotland, United Kingdom

- Planning and executing integrated behaviour change, brand, and direct response digital campaigns for a variety of clients including the public sector (Scottish Government, ScotRail), education (Heriot-Watt University) and e-commerce.- Working with clients on utilising their data, audience insights, market research as well as the latest developments in the digital landscape to plan campaigns across Paid Social, Video, Audio, Programmatic Display, and Paid Search.- Analysing campaign results, market trends, and competitor insights to identify opportunities for increasing marketing effectiveness and/or potential threats (brand safety risks).- Delivering presentations and campaign evaluations to clients in a clear, engaging and effective manner.- Building and maintaining collaborative relationships with clients and external stakeholders (media partners, web developers, and creative agencies) to ensure the delivery of integrated communication strategies across all digital channels.Recent contribution to award-winning media campaigns: STAR Awards 2024 "Can You Deliver a Successful Media Strategy, Sustainably?”STAR Awards and The Drum Awards EMEA 2024 “A campaign of public importance: restoring faith in Scotland’s Railway“

Edinburgh, United Kingdom

- Utilised my project management as well as PPC/SEO experience gained at Queryclick while expanding on my media planning and buying specialist knowledge of Social, Display, Video, and Digital Audio platforms.- Designed and delivered paid media strategies including campaign set-up, optimisation and evaluation on Social Media channels (Meta, X, TikTok, Pinterest, LinkedIn, Snapchat).- Worked closely with internal and external stakeholders to deliver projects to tight deadlines and set budgets.

Edinburgh, United Kingdom

- Planned and delivered integrated Paid Search and SEO strategies in support of clients’ business objectives.- Leveraged consumer insights and market trends to identify project growth opportunities.- Utilised analytical skills whilst making strategy decisions and providing clients with business recommendations based on the understanding and interpretation of performance data.- Supported the development of SEO content strategies including keyword and competitor research as well as the creation of “user-centered” content.- Actively supported integration between Paid Search and SEO teams by proposing improvements to current processes and tools.- Built trust-based relationships with internal and external stakeholders through transparent daily communication, regular meetings, adhering to deadlines and producing quality deliverables.- Led successful new business pitches and upsell activity including forecasting and presentations.

Edinburgh, United Kingdom

- Developed and implemented PPC strategies across Google Ads and Bing Ads- Conducted keyword research, ad copy creation, and campaign setup to ensure optimal performance and alignment with client objectives- Monitored campaign performance to set KPIs and proactively optimise campaigns to improve results-Utilised bid management tools and optimisation techniques to maximize campaign efficiency and effectiveness-Conducted A/B testing and implement data-driven insights to continuously improve campaign performance.- Collaborated with cross-functional teams, including account management, creative, and analytics, to ensure alignment and campaign success.-Provided ad-hoc CRO, Analytics and SEO support including Google Analytics Healthcheck, Mobile and Conversion Rate Analysis.-Provided regular reporting and insights to clients, highlighting campaign performance and opportunities for optimisation- Mentored and trained junior team members, providing guidance on best practices and campaign management techniques

Edinburgh, United Kingdom

Edinburgh, United Kingdom

- Worked with internal stakeholders to ensure that Politically Exposed Persons (PEPs) are identified and reviewed in line with the anti-money laundering regulations.- Monitored PEPs transitions to ensure that potential suspicious activity is identified.- Assessed overall customer risk through qualitative and quantitative analytical techniques including in-depth research through public and vendor databases as well as determining measures necessary to maintain customers within the bank risk appetite.- Conducted review of client accounts for potential matches to adverse media alerts, designated sanctions targets and prohibited persons lists.- Performed Know Your Client (KYC) due diligence including contacting the customer or working with internal customer relationship teams.

Cracow, Lesser Poland District, Poland

Sosnowiec, Silesian District, Poland

Master Of Science (Msc), International Business Management With Marketing, Distinction

Skills Developed: A firm grounding in the theoretical and practical issues concerning marketing and management. An understanding.

Bachelor'S Degree, Economics And International Relations, 2.1

Skills Developed: An understanding of the central elements of economics, political theory and intercultural communication. Research.

Bachelor'S Degree, International Relations And Affairs