Justyna Welsh Email & Phone Number

Glasgow, Gb

Leading the creative direction and execution of strategic marketing campaigns, supporting the Director of Strategic Marketing.Managing a team of creatives, ensuring projects consistently perform above industry benchmarks in engagement and conversions. Driving the production process from developing creative briefs to final execution, ensuring all content aligns with brand standards and marketing objectives. Leveraging data-driven insights to craft impactful, results-oriented content that resonates with target audiences and delivers measurable outcomes. Planning and budgeting for creative projects, developing annual strategies and allocating resources to ensure timely delivery of high-quality content that aligns with business goals.

Preparing and undertaking film shoots, managing communication with internal andexternal stakeholders.Keeping track of delivery schedules, and ensuring content is clearable and cleared.Task managing Editors, Researchers, and Production team as required, and raisingrisks to quality, schedule or budget.Sourcing and recruiting production talent where necessary.

Glasgow, Scotland, United Kingdom

www.justa.media (PORTFOLIO)With a strong track record of delivering dynamic, multi-channel content, I have extensive experience leading creative projects from concept to execution. Specialising in visual storytelling and social strategy, I ensure a seamless brand experience across photo, video, and digital mediums. My work with diverse teams and clients has consistently delivered high-impact results. Key areas of expertise include:CREATIVE LEADERSHIP: Shaping distinctive brand identities, from logos and corporate styles to product packaging, that resonate with target audiences.STRATEGIC STORYTELLING: Developing engaging photo and video content, alongside social strategies, with a focus on driving engagement and conversions.CROSS-DISCIPLINARY EXPERTISE: Integrating design, branding, photography, and videography into cohesive brand narratives.CONSULTATION & DIRECTION: Providing strategic guidance to ensure consistent brand identity and innovative design execution.

Glasgow, United Kingdom

Creating marketing campaigns and consulting with product designers on exciting new products. In charge of social media presence, collaborations with other brands and artists for both online and offline campaigns (e.g. Art on the Subway Collaborations)Led the creation of online content, including videos, photography, graphics, and blogs, ensuring brand consistency across all digital channels.Developed and implemented SEO and PPC strategies, optimising digital campaigns to drive traffic and engagement.Introduced new platforms like Amazon and Klarna, expanding sales channels and improving customer acquisition.Monitored and analysed digital content success, forecasting marketing campaign growth and ROI, ensuring data-driven decision-making.Consulted with product designers on branding strategies for new products, including Mezger headphones, and created engaging marketing campaigns to boost visibility.

As Creative Lead at TRTL, I led both product design and creative marketing, ensuring a unified brand presence across all channels. Over five years, I led product launches, visual merchandising, and guided cross-functional teams to drive significant growth in both revenue and brand recognition.VIDEO AND PHOTO:Determine strategies for visual assets, aligning with consumer interaction goals and evolving content types.Optimize and manage content production planning, collaboration, shot lists, budgeting, and execution.Collaborate with Digital and Marketing teams to prioritize key product lines for photography and video, ensuring alignment with budgets, deadlines, and business strategies.Lead video strategy for the Trtl business, selecting and briefing crews to fulfill project briefs.PRODUCT DESIGN:Collaborate closely with the Product Design team, providing product and packaging advisory support.Ensure adherence to Trtl's graphic content guidelines, oversee printed materials, and conduct fashion and trend forecasting for new product lines and patterns.VISUAL MERCHANDISING:Develop and communicate visual concepts and strategies for promoting the Trtl brand online and offline.Source models, props, fabrics, hardware, and lighting, and create visual merchandising packs to convey visual guidelines.WEBSITE:Maintain visual standards across the site, including photography, layouts, and typography.Approve visuals for all emailers, ensuring alignment with photography layouts and copywriting standards.

Creative Direction

Leadership And Management

Producing: Production Management

Activities and Societies: Location Management, Insurance, Health and Safety, Production Paperwork, Hiring Cast and Crew, Delivery.

Digital Photography

Fashion Retailing In Spain, Fashion

An intensive summer course looking at Spanish fashion industry and the aspects of lifestyle retailing, online/e-tail, visual merchandising.

First Class Bachelor Of Arts (Hons), International Fashion Branding