Marketing Leader Helping Brands Accelerate Growth. Marketing Leader Helping Brands Accelerate GrowthWith over 15+ years of experience in marketing, digital & e-commerce innovation, brand positioning, and go-to-market strategies, I’m passionate about helping brands scale and maximize their impact.Fractional CMO ServicesI work with brands as a Fractional CMO, providing leadership and strategic insights to unlock marketing opportunities and drive top-line revenue. My approach is holistic, balancing short-term wins with long-term sustainability. My services include:- Fractional CMO Advisory | D2C Business Assessment- Growth, Conversion & Retention Marketing Strategies- Customer LTV & Lifecycle Marketing Optimization- Digital & E-Commerce Innovation | Product Solutions | Usability Enhancements- Data-Driven Marketing Mix Strategies | Holistic Business Insights- Brand Positioning & Go-To-Market (GTM) Strategies across digital & traditional channels- Team Building & Organizational Structure GuidanceFounder of Fancy SaltI’m also the founder of Fancy Salt, a UGC Creator agency that partners with beauty, wellness, and D2C brands to create high-impact, authentic UGC content. Our team of experienced creators produces videos that resonate and convert. Overseen by my strategic vision as a Fractional CMO, each piece of content is aligned with broader brand goals, building community engagement and turning views into action. Our approach ensures:* Community building* Content that boosts conversions* Turning Brands into Influencers