Justyna Wilson Email & Phone Number

Fancy Salt offers high-performing TikTok content creation, driven by a team of experienced creators. Our videos are designed to resonate & increase conversions, leveraging what’s working across top brand feeds. Overseen by Fractional CMO, the content is produced with strategic insight, ensuring alignment with your broader brand goals while maximizing engagement on social media. Our creators are immersed in the world of brands, ensuring that every video not only resonates with your audience but also aligns with your overall brand strategy, making it highly effective in community building & turning views into actions. Contact: justyna@justynawilson.com to explore how Fancy Salt can elevate your brand.

My Fractional CMO service provides expert marketing leadership without the full-time commitment. I work directly with founders & VC-backed startups to deliver comprehensive, multi-channel marketing strategies. From assessing growth opportunities to brand positioning & executing go-to-market plans, we cover everything needed to scale your brand. Services include digital innovation, full funnel optimization, and tactics for improving CLTV and more. Contact: justyna@justynawilson.com to explore how Fancy Salt can elevate your brand.Key Brands:Good Weird: https://goodweird.com/ieró Beauty™: https://ierobeauty.com/Cliganic: https://www.cliganic.com/Locks & Mane: https://locksandmane.com/SOKO Jewelry: https://shopsoko.com/Plus a few currently in pre-launch stage incubator brandsHow Can I Help?All-channel marketing strategyD2C growth opportunity assessmentsBrand positioning and content strategyFull-funnel optimizationSocial commerce expertiseTikTok content creation for conversion

Dreamers & Doers is an award-winning community and PR hype machine amplifying extraordinary women entrepreneurs and leaders.

Washington, District Of Columbia , Us

- Leading strategies across key D2C portfolio brands in beauty, haircare, healthcare, fertility fintech, consumer products, membership subscription + more.- Playing fractional CMO advisor role with cross channel growth as a key objective- Leading strategies across: brand (rebrands, persona development, repositioning), acquisition (partnerships, social/Meta & TikTok, influencers & creators, paid media content), retention (email, sms, social, influencers, partnerships), content & campaign development (on brand execution, creative & consistent story-telling across all channels, multi - media content strategies), insights, research, analytics & social listening.- Key brands: 4U by Tia Mowry (Haircare) - 34k social growth only 3 months after brand launch, #1 sales driver, Lake & Skye (Fragrance) - 350%+ email rev, Purecane (Food & Bvg), Larken (Maternity Clothing), Sunfish (Fertility Fintech), Hey Mama (Membership/Subscription)- Leading agency growth and service elevation through new service package development, business development & pitches- L-team member, driving efforts to increased profitability and agency efficiencies

Danville, California, Us

- Led synergetic marketing strategies across multi - businesses, D2C, B2B, D2C to B2B - Oversaw Face Reality Acne Clinic marketing strategies to drive business but also to position it as the Acne Education Hub and key source of expertise for Face Reality Acne Expert Estheticians.- Key player in driving 360 Marketing Strategies that achieved record YOY growth. YOY 65% increase in revenue across both D2C & B2B channels. Skyrocketing YOY 96% B2B esthetician account growthDrove high B2B LTV by productivity and retention. On track to grow esthetician account acquisition in 2021 by 219% vs 2019- Led rebrand & repositioning strategies, product repackaging, competitive market research and insights, complete brand redesign across all customer touch points- Developed key marketing mix strategy and managed $1.5M marketing budget- Key initiatives: rebrand, lead gen tactics for B2B channel, site relaunch, complex affiliate commission finance app built, esty ambassador program, roll out of educational program to drive leads and position Face Reality as #1 Acne Expert + more- Built, grew & led a high performance team across all channels & businesses. Managed channel agencies and offshore engineering teams- L-team member contributing to positioning Face Reality as #1 sought after skincare brand in the Bay Area

Danville, California, Us

San Francisco, California, Us

- Oversaw key retention & conversion channels. Contributed to 200% e-commerce revenue lift YOY- Relaunched the website and owned optimization roadmaps. Led UX & technology digital optimizations to increase conversions & created best in class user experience- Drove top line incremental revenue by developing cohesive 360 brand & marcom strategies, including key retailer | Sephora roll out- Key initiatives: campaign development, lifecycle strategies, replenishment program, loyalty program, bundling & sampling product strategies, upward migration strategies to convert purchasers to repeat and full size convertors + more

San Francisco, California, Us

Houston, Texas, Us

- Led digital & technology optimization & strategy for several Tailored Brands sites (tmw.com - $80M, jab.com - $91M, jac.com $500k)- Led digital testing roadmap strategy: usability, enhancements, A/B testing, content and merch strategies. As a result drove incremental conversion & best in class UX. Contributed to estimated 1M in incremental rev- Redesign & relaunch of jab.com

San Francisco, California, Us

- Led strategic business initiatives for official entertainment portfolio e- commerce sites including: Showtime ($2M), Discovery, TLC, Animal Planet - ($5M combined), FX ($3M) & FOX ($1M)- Cross channel campaign development for licensed show fan merch, promotional strategies, merchandise, social channels, email and e-com conversion strategies.

Ma, Department Of Arts And English Studies-Linguistics

Ba, Department Of English Studies