As an experienced visual communicator and design thinker, I'm passionate about building brands and creating digital experiences that inspire and engage people. I specialize in transforming user problems into seamless experiences, merging brand identity with UX/UI design to create innovative solutions. With expertise in product strategy, visual storytelling, UX writing, brand visual identity, and usability testing, I craft impactful designs that drive results.I approach both design and leadership with a focus on people, establishing empathy for those who use the products and services I help bring to life. My UX practice combines product design, service design, design thinking, research, and product strategy, all with a relentless focus on the satisfaction of both the end user and the business' needs.Throughout my career I’ve collaborated with a diverse set of brands, cross-functional teams, and individuals across various industries; from financial services and agro-tech to arts, fashion and culture. I love challenges and having the ability to solve new and interesting problems, regardless of the industry.
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Art And Digital DirectorJamaque ParadisKingston, Jm
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Art & Digital DirectorJamaque Paradis May 2023 - PresentPalm Beach, Florida, United States• Develop and maintain the creative vision of the magazine that speaks to the reader, viewer,and user.• Conduct user-centered research, copywriting, interactive development, and content strategy.• Creative direction, conception, planning, design, and execution of website, social media, and other digital visuals to be used in online advertising and digital marketing. • Create highly intuitive, aesthetically appealing designs across web, mobile apps, and socialmedia platforms.
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Graphic Designer | Brand Visual DesignerContra 2017 - PresentKingston, Jamaica• Created visual content for clients' blogs and social media channels.• Crafted branding identities and collateral for clients, including logos, business cards, flyers and more.• Redesigning of websites for clients, thus, gained front-end development knowledge (HTML and CSS).• Curated advertisements for television, particularly concept development and storyboarding.• Converted corporate data into visual content for Annual Reports and various other financial reports and presentations. -
Ux/Ui DesignerContra Sep 2020 - Present• Conducted research, planning and content mapping for websites, micro-sites and mobile applications, which were then visually communicated through low-fidelity and high-fidelity wireframes, as well as designed interactive prototypes.• Created responsive digital products from ideation to execution as a lead UX/UI designer on several projects across various industries. • Maintained strong expertise and knowledge of existing and emerging technologies, tools, and digital solutions across all platforms.• Collaborated with Data Scientists and Creative Strategists to determine client/customer issues with content and delivery.
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Product Design ConsultantThe Jamaica National Group Jun 2022 - PresentKingston, Jamaica• Provide expert product design consulting services to clients.• Analyse client needs and objectives to develop tailored design solutions.• Offer strategic insights to enhance product functionality and aesthetics. Delivering design recommendations that align with client's brand and goals.• Drive product innovation and improved user experiences through consultative expertise; as well as product success through innovative and user-centred visual design solutions.• Ensure product aesthetics align with brand identity and user experience. Maintaining brand consistency in product visual elements.• Collaborate closely with cross-functional teams.• Translate product concepts into detailed, high-quality visual assets.• Proficient in industry-standard design software and tools. Staying updated on design trends and emerging technologies. -
Freelance Graphic DesignerThe Jamaica National Group Mar 2020 - PresentKingston, Jamaica• Designer of print and social media collateral for the corporate clients of The Creative Unit Limited, a part of the Jamaica National Group• Converted corporate data into visual content for financial reports and presentations. • Created branded collateral for corporate financial clients, such as, stationery, signage, print advertisements and social media templates.
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Graphic Design InternThe Jamaica National Group Sep 2018 - Mar 2020Kingston, Jamaica• Secured an internship at The Creative Unit Limited, a part of the Jamaica National Group, providing services to their clients and subsidiary brands with various design deliverables.• Focused primarily on the delivery of designs for advertisement campaigns, visual storyboards for television commercials, social media graphics and environmental signage items, ie. billboard designs, ATM branding and office branding, to name a few.• Designed a number of print items, ie. flyers, brochures, posters, informational booklets and other promotional items for the various brands' events, offices and branches across both local and intraregional markets.
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Ux/Ui ConsultantSagicor Bank Nov 2022 - May 2024Barbados• Conducted user research, usability testing, and competitor analysis to inform design decisions and improve client products and services.• Created intuitive user interfaces and engaging user experiences, developing user-centric design solutions that enhance client offerings.• Developed wireframes, prototypes, and high-fidelity design concepts, ensuring effective visualization of project ideas.• Collaborated with cross-functional teams to analyze user needs and project requirements, ensuring alignment and clarity.• Translated client objectives into visually appealing and functional designs, maintaining a balance between aesthetics and usability.• Ensured designs aligned with industry best practices and accessibility standards, promoting inclusivity and effectiveness.• Communicated design rationale effectively to clients, team members, and key stakeholders, ensuring transparency and understanding. -
Ux/Ui DesignerCibc Firstcaribbean International Bank Aug 2021 - Oct 2022Barbados• Translated user needs and business requirements into features and functionality for desktop, tablet and mobile phone experiences.• Ensured the design of a holistic customer experience in terms of usability standards, creative design and presentation layer development.• Collaborated with UX Lead and business partners to ensure the alignment of work to a creative vision and direction. Presenting these visuals to multiple stakeholders.• Prototyped experiences of varying complexities and levels of detail.• Planned and conducted user research. Planned and executed user interviews and user testing regularly.• Worked collaboratively on design and build deliverables with developers and other designers as part of an Agile team.• Contributed to the creation of design systems for multiple project streams; ensuring components styles, brand elements, text styles etc. remained consistent across all platforms. -
Ux/Ui Designer, Graphic DesignerIt'S Pixel Perfect Limited Sep 2020 - Jul 2021Kingston, Jamaica• Created visual content for clients’ social media channels, websites, microsites and mobile applications that captured the essence of their marketing & branding identities.• Created interactive design content as outlined by each client’s content strategy.• Collaborated with Data Scientists and Creative Strategists to determine client/customer issues with content and delivery.• Maintained strong expertise and knowledge of existing and emerging technologies, tools, and digital solutions across all platforms.
Justyne P. Skills
Justyne P. Education Details
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Master Of Business Administration - Mba -
Design Systems Bootcamp -
Ui Design Bootcamp
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Edna Manley College Of The Visual And Performing ArtsDesign And Visual Communication -
Architecture
Frequently Asked Questions about Justyne P.
What company does Justyne P. work for?
Justyne P. works for Jamaque Paradis
What is Justyne P.'s role at the current company?
Justyne P.'s current role is Art and Digital Director.
What schools did Justyne P. attend?
Justyne P. attended Quantic School Of Business And Technology, Memorisely, Memorisely, Edna Manley College Of The Visual And Performing Arts, University Of Technology, Jamaica.
What skills is Justyne P. known for?
Justyne P. has skills like Leadership, Sketch App, Social Media, Sketch, Visual Communication, Graphic Design, User Experience, Event Planning, Figma, Video Editing, Adobe Xd, Adobe Photoshop.
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