Product Manager And Marketing
New York, United States
I am part of the team developing and launching an innovative platform for the restaurant industry. My key responsibilities include:•Leveraging data analytics, market research, and user insights to drive the product strategy and roadmap for the restaurant platform.•Collaborating cross-functional teams through the entire product development lifecycle, from ideation to launch, using Agile methodologies and project management tools like Jira and Trello.•Conducting comprehensive user research, usability testing, and A/B experiments to optimize the platform's UI/UX, resulting in enhanced user engagement and retention.•Developing and executing a comprehensive marketing strategy, including content pillars, campaigns, and marketing plans, to drive awareness and adoption of the platform.•Leveraging data-driven insights and analytics to optimize marketing efforts, measure campaign performance, and refine strategies for maximum impact.