Jutta Herzog Email and Phone Number

IN BUSINESS 4UDigital Transformation Manager with long-term international experience. Building on over 30 years expertise in effective and caring communication, bringing the right people together and driving change as well as securing customer satisfaction. High focus and passion on harmonizing, simplifying and transforming strategic business partnerships to inspire people-centric Organizations with an elevated People experience - centered on purpose.I am working with clients within different industries:- Professional Services firms can provide more added value to clients, without added cost.- Public Services organizations can spend more time looking after their citizens.- Non-Profits can turn more funds into positive impacts for the people they exist to help.

Interims Management – Head of Content MarketingResponsible for content strategy and thought leadership content.Developed and implemented multi-level online-campaigns and flanking social media activities to generate leads.Responsible for further development of personas und message maps to address business decision makers/C-levelAnalysis of the current content and tone of voice positioning.

Responsible for strategy, implementation, flanking marketing measures, communication and sales initiatives (B2B and B2C) to curb dumping offers and software piracy.Leading and supporting Microsoft’s partners and customers in their digital transformation and adoption of cloud technology as enabler for new business models and eco-systems.

Responsible for the strategic planning, coordination and implementation of sales initiatives (software asset management), and marketing and communication campaigns to reduce license abuse and software piracy for B2B customers. Key participant in developing and implementing education and risk awareness campaigns in private customer and student environments.

Responsible for improving customer and partner satisfaction and loyalty to Microsoft. Member of management team for small and medium business and partner sales.

Responsible for managing small and medium enterprise marketing and anti piracy marketing units and their planning, budgeting and revenue. Managed team with marketing specialists.

Responsible for developing and implementing multi-dimensional marketing campaigns (e.g. launch material for Windows & Office 95, Windows 98 and NT), and selecting and working with agencies.