I'm a marketer with a unique blend of brand and performance experience.I love numbers, but understand the power of creativity. A little bit of everything is usually the right answer. The difference between brand and growth is more semantic than most people want to believe.Machines will not replace marketers, but not using technology to the fullest is in my view just giving your competition an edge. That said, i have seen the power of a single crisp idea and how it can change a whole business virtually over night.I've been the leader of big teams (like 250+ people big) and started up ones from scratch. And what I learned from that is: it is important to build teams that can scale and maintain themselves. Don’t get in the way of good people. In general, I’m a firm believer that constraints make you think harder. In marketing, a scalpel is usually more powerful than a shotgun. That said - I have done Superbowl spots as well. They have their place and time. Usually in February.Technology, gaming and innovation are near to my heart as categories. As a consumer, i love the latest gizmo. As a strategist the possibility of doing something new and for the first time are what get my juices flowing.Currently I lead a new team I've built to service Apple's performance marketing needs on iPhone, promotions and other areas on a global level. It's fun. I like to think I'm a good manager, but saying that aloud seems... douchey.I've worked both client side and in the agency world. And I assure you, the grass is always greener on the other side. I think this makes me better at getting good work from agencies and pretty adept at finding right solutions for our clients on the agency side.Feel free to connect, if you'd like to stay in touch or if you hoard LinkedIn connections like some sort of obsessed goblin. Either way is fine for me.