Juuso Sallinen Email & Phone Number

Nyköping, Södermanland County, Sweden

I manage a network of 25 sports news sites in 5 different countries (Sweden, Finland, Norway, Denmark, Germany). I'm in charge of developing the business and monetizing it.- Leading monetization- Customer success management- Sales and negotiating with new customers- Developing valuable services for the site visitors as well as advertising partners- Leading sales & marketing- Managing editorial team with budget responsibility- Leading business development projects- Participating the biggest iGaming events and representing the companyI've been able to expand the customer portfolio while growing the sites' traffic internationally. I've introduced new ways of monetizing that traffic. I've also maintained and even developed customer relationships in a challenging market.

Nyköping, Södermanland County, Sweden

In addition to my previous role, I took lead of maintaining and developing all the commercial partnerships of the company.- Customer acquisition- Customer success management- Creating sales strategies & executing sales- Finding new ways to create value for partners in the iGaming industry- Finding new avenues of monetizationI was able to implement new strategies to get more out of the existing partnerships. During my time in this role, Sportnyhet Sverige AB generated its biggest yearly revenue so far. I was also responsible for the biggest sale in the company's history.

Nyköping, Södermanland County, Sweden

Leading market expansion to four new markets; Finland, Norway, Denmark & Germany.- Recruiting and onboarding freelancers in new markets- Creating and implementing expansion plan- Transferring USPs to new markets- Negotiating with key partners in new markets- Developing the internationalisation strategy

Tampere, Pirkanmaa, Finland

My writing has been published in the biggest sports magazine in Finland, Urheilulehti, as well as on the biggest Finnish news site, Ilta-Sanomat, among others. I have a good knowledge in storytelling and extensive experience in creating compelling content in digital environment. I'm a creative writer who has the ability to understand the big picture and new topics. I'm experienced and equally skillful in writing short news articles as well as longer feature articles. In addition to articles, I've also served clients in digital marketing and SEO, as well as written blog posts and landing pages.I've published at:- Urheilulehti- Ilta-Sanomat- Helsingin Sanomat- Turun Sanomat- SuomiFutis.com- Byyri.com- Valioliiga.com- LaLiiga.com- Jalkapallon-EM.fi- Jalkapallon-MM.fi- Jääkiekon-MM.com

Stockholm, Stockholm County, Sweden

I'm a brand experience manager for laundry and home & hygiene brands in the Nordics. - Building brand equity- Leading brand purpose activation with campaigns and partnerhips- Planning and executing all marketing campaigns in the Nordic markets- Managing and being responsible of brand budgets- Leading marketing strategy creation- Managing media planning and buying- Planning brand roadmaps- Leading new product launches- Creating compelling and attractive portfolio strategies- Working with various stakeholdersI improved greatly as a brand marketing professional. I innovated new marketing strategies, re-positioned one brand with marketing communications, created a new desired brand image for it and renewed one brand's portfolio with sustainability as the key driver. I learned to manage brands with +50M€ revenue in four different markets.

Helsinki Metropolitan Area

Reporting sales numbers and suggesting improvements. Leading individual projects. Coordinating event participation.

Helsinki Area, Finland

I started in a shared role, dividing my time between digital marketing and trade marketing. From beginning of August, I started a temporary role as a full-time Junior Trade Marketing Manager. In-store marketing: - Overall POS material process management- Strategic POS calendar planning in collaboration with sales & marketing- Coordination of POS material flow- Management of 3 BTL budgets with 5 sub-categories- Innovating and advancing new types of POS solutions- Coordinating event participation and producing promotional material for eventsSales support:- Management of sales catalogue process- Overall responsibility for field sales communication- Planning and organising exhibition participationDigital marketing:- Responsibility for Knorr & Hellmann's digital strategy (particularly social media strategy)- Overall responsibility for Hellmann's web page renewalI developed my skills as a brand marketeer hugely, learned to coordinate in-store marketing projects and grew as a digital marketing professional. I also innovated new POS solutions.Unilever is one of the most biggest FMCG-companies in the world and Europe's seventh most valuable company. They own over 400 brands including food, beverages, cleaning agents, beauty products and personal care products.

Helsinki Area, Finland

A substitute for Home Care Category Manager.- Monitoring sales and suggesting improvements - Producing material for operational planning meetings- Producing market share analysis and price analysis- Assisting in exhibition management and creating promotional material- Participating in net revenue management projects Learned how to critically evaluate sales data and make improvements. Increased my ability to work as a team member and also independently and proactively. Improved my knowledge of the relationships between huge corporations and their clients. Learned to work more analytically.Unilever is one of the most biggest FMCG-companies in the world and Europe's seventh most valuable company. They own over 400 brands including food, beverages, cleaning agents, beauty products and personal care products.

Helsinki, Southern Finland, Finland

Took care of the tasks of Junior Brand Manager.- Planning a brand's trade story and launch in Finnish market- Managing a successful brand launch- Creating a digital marketing strategy and content (digital and print)- Creating social media strategy & content, securing "social media buzz"- Cooperating with stakeholders, such as press and social media influencers- Planning and executing a pop-up storeI improved my ability to plan and implement successful, all around marketing strategies. Increased my knowledge of Finnish FMCG market and my know-how of planning and executing successful brand launches. Developed further my skill to create digital marketing campaigns and various marketing materials. Improved dramatically my ability to innovate, solve problems and react and prioritize in hectic, multinational environment.Unilever is one of the most biggest FMCG-companies in the world and Europe's seventh most valuable company. They own over 400 brands including food, beverages, cleaning agents, beauty products and personal care products

Vaasa Area, Finland

A substitute for Environmental Solutions Marketing Manager.- Competitor analyses - Evaluating and analyzing the usage of Wärtsilä’s social media channels and the coverage of press releases - Coordinating fair attendances- Coordinating production of various marketing materials, including brochures, leaflets and holograms- Carrying out a project of updating Wärtsilä Marine Solution’s marketing material under new brand imageI learned to survive in hectic marketing environment of multinational corporation, to prioritize tasks and to work increasingly independently and proactively. In addition, I learned to coordinate creation of different marketing materials and campaigns and to analyse critically the success of a company's marketing efforts.Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. It is one of the biggest Finnish companies, having operation in over 80 countries.

Vaasa Area, Finland

Organizing the biggest recruitment event in Vaasa. Financing the event with B2B-sales and marketing it to visitors.- Designing and launching a new brand image (renewing all communications material)- Makeover of the event concept (more features than ever before)- Coordinating the creation all marketing material (digital and print)- Contacting potential business partners and making B2B-sales- Business negotiations- P&L responsibility- Organizing the event from start to finishKey achievements:Creating the biggest revenue in the events history. Selling over 50% more stands than ever before, increasing the amount from 29 to 46. Implementing more professional brand image for the event.I gained a lot of entrepreneurial spirit. In addition, I improved my B2B-sales skills dramatically and achieved excellent results. I learned a lot from business development and creating a brand and business strategy for long-term success. I now have excellent skills in project management and I'm more confident in making big decisions.

Vaasa, Finland

Head organizer of the biggest student event in Vaasa.- Organise everything related to the event, from zero to the end result- Financing the event by acquiring sponsors - Negotiating contracts with business partners - Booking the artists- Marketing the event via social media and print- Creating marketing content, such as videos- P&L responsibilityKey achievements:Marketing campaign was a massive success, the event selling out during the first few hours, gathering in total approx 1500 participants. In addition, we enjoyed great results in B2B-sales, making 30% more B2B-sales than ever before.I learned a lot from B2B-sales, creating traditional and digital marketing campaigns and negotiating with potential business partners. In addition, I gained a valuable experience of organizing events, controlling big picture and entrepreneurial spirit.

Vaasa, Finland

I handled spare parts orders made by our customers.- Making sure that everything in the orders is correct and delivered as promised- Making sure the spare parts are available in time- Coordinating the delivery between the supplier and customer- Making sure the financial procedures are handled correctly The job basically composed from huge amount of communication and problem solving in international environment. I learned to prioritize tasks and orders and make quick decisions in a hectic environment. In addition, I learned what kind of background support do B2B-sales need and to be very analytical about my work. Moreover, I worked with people from countless of cultures and learned to thrive in an international team.Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. It is one of the biggest Finnish companies, having operation in over 80 countries.

Hämeenlinna, Finland

Customer acquisition through telemarketing. I was praised for the results and for my social capabilities. I belonged to the top 10% of sales persons in the company.I improved dramatically my B2C-sales skills and communication skills. I studied and learned a lot about sales, selling psychology, human behavior and interacting with different kinds of people. Alexandria offers services in saving and investing and is one of the biggest companies offering investing services in Finland.

Master'S Degree In Journalism, Journalism

Master'S Degree, International Business, 5/5

My thesis was written in cooperation with Veikkausliiga (Finnish national football league) with title "Brand Extension Impact on Parent.

Bachelor'S Degree, International Business, 4/5

Wrote my bachelor's thesis about "Football Sponsorship as a Tool to Build Brand Awareness and Improve Brand Performance"

Minor Studies In Journalism And Communications, Journalism

I studied journalism and communications as minor subject for my Master's Degree.

Exchange Studies, International Business

High School, Entrepreneurship/Entrepreneurial Studies