https://www.2roommagazine.com/2Room Magazine is an online magazine with paid subscription dedicated to Korean female professionals all around the world.

During my hiatus, I am giving back to our design community by mentoring and providing consultation to aspiring UX designers and researchers and those who seek career opportunities overseas. Book Translation: UX for Extended Reality (from English to Korean)Partnered with: • Korea Institute of Design Promotion• GyeonggiBuk Science High School

• Translated product and design goals into research questions and plans• Conducted studies across essential product areas, using qualitative and quantitativemethods such as interview, surveys, user/usability testing• Reviewed, analyzed, and communicated strategic insights, and applicable recommendationswhich guided product decisions and design improvements for users• Helped cultivate an informed team by advocating for the user with presentations andcreative activities• Aligned product with both user and business goals

for the hotel line of business at Hotwire.com...• Designed and executed qualitative and hybrid research projects to support the hotel business line including app, web, email engagement, and supply tools • Collaborated with executives, product managers, designers, and developers, to identify research opportunities for both generative and evaluative purposes • Managed research projects end-to-end, including developing framework, selecting research methods, recruiting, moderating, analyzing, and delivering results• Packaged insights into actionable recommendations and assets such as design principles, behavioral archetypes, and journey mapping • Actively monitored and analyzed research, data, and trends from internal sources, academic research, and industry published reports to inform and improve research methods

newco.coshift.newco.co• Designed and developed media products including website, newsletters, interviews, and publishing platforms using html, wireframes and high fidelity prototypes• Visualized NewCo’s business model and brand storytelling through presentation decks and media kits• Created and executed social media organic and paid campaigns including strategy, copywriting, graphic design and scheduling

www.rso-consulting.com• Analyzed user flow and designed the user conversion funnel in order to optimize online marketing campaigns- Increased AdWords ROI by more than 200% for a client’s account by restructuring the campaigns and ad groups• Conducted digital marketing audits that helped acquire three new clients in two months• Clients: Coleman, UCSF, Transifex, Syntrio, Eucalyptus, and Attune Foods

www.brandncompany.com• Developed brand identity strategies based on qualitative research including site visits and group interviews• Created brand names and slogans within the framework of brand concepts and positioning• Clients: Hyundai Motors, AIA Insurance, LG Fashion, Lotte, and Dorco

Internship at Korean Entertainment Marketing and PR firm.• Developed social media strategy and personal branding for actors and singers for a Korean entertainment marketing and public relations firm• Developed marketing strategy for a television program• Wrote and translated public relations and marketing materials in English and Spanish

Freelance at Korean online luxury fashion retailer• Designed visually appealing blog for a Korean online luxury fashion retailer• Created culturally integrated blog posts exposing fashion products

• As Vice President of the guest content creator group, managed writers, photographers and videographers and coordinated content scheduling for the official blog of the Ministry of Foreign Affairs and Trade• Interviewed diplomats and officials and created blog posts promoting the Ministry’s activities

www.hufs.ac.kr, www.hufspain.com• Assisted the Vice President and guided visiting officials and diplomats• Counseled students in the Spanish department on school programs, exchanges and career services