Digital Marketing Team Leader
Current• Google Ads & Facebook Ads: Proficiently create and optimize targeted paid advertising campaigns on Google Ads and Facebook Ads. Monitor performance metrics and allocate budgets for maximum ROI and efficient customer acquisition.• Campaign Management: Oversee Google Ads and Facebook Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking.• SEO Leadership: Drive organic search visibility and traffic through effective SEO strategies, including on-page optimization, link building, and content optimization.• Local SEO: Optimize Google Business Profiles for local SEO, including managing business information, responding to reviews, and posting updates and offers.• Social Media Management: Manage social media platforms to enhance brand visibility, engagement, and community growth.• SMO Strategies: Develop and execute SMO strategies to increase followers, drive traffic, and generate leads through targeted content and audience engagement.• Content Marketing: Develop and implement content marketing campaigns across various channels, including blogs, social media, and email newsletters.• Website Optimization: Maintain and optimize WordPress websites for performance, user experience, and SEO.• Analytics Implementation: Implement Google Analytics, Google Search Console, and Google Tag Manager to track website traffic, user behavior, and conversions.• Conversion Optimization: Conduct A/B tests, UX audits, and website optimizations to enhance conversion pathways and optimize the sales funnel.• Team Leadership: Provide guidance, mentorship, and training to digital marketing team members, ensuring alignment with best practices and industry standards.• Strategy Development: Lead the development and execution of comprehensive digital marketing strategies aligned with organizational goals and objectives.
