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I help teams innovate by creating value for customers, our planet, society AND the business. Only in this sweet spot lie real valuable innovations. At PostNL Innovation Studio, I focus on customer experience and sustainability. We want to reduce unnecessary air, carton and plastic in parcels. We're looking into sustainable & green value propositions without "greenwashing". I founded Ignitedminds.nl. We empower organisations to make positive impact and therefore flourish. Our approach:1: We train teams, mixing behavioral psychology, design thinking & customer journey2: In creative sessions, we co-design concepts & solutions3: We test & experiment those solutions in real life (lean startup)4: Devise digital strategiesThings I love: - Psychology (behavioral design, positive psychology, persuasion, neurology, cognition)- Positive impact- Lean startup thinking - Corporate Innovation- Sustainability - Digital strategy- Being agile- Game thinking and serious games- Kids & UX- Qualitative research- Visual thinking - Convincing copywriting
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Co-FounderMindpactAmsterdam, Nh, Nl -
Customer Experience & Behavior DesignArbeidsmatchplatform Sep 2022 - PresentUtrecht, Netherlands -
User Experience ManagerArbeidsmatchplatform Sep 2022 - Present -
FounderMindpact.Net Jan 2018 - PresentAmsterdam Area, NetherlandsPositive impact with psychology & design--- Mindpact helps the good guys grow. We help teams accelerate innovation and increase impact. Our secret sauce: Behavioral psychology & design thinking.
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Customer Experience & Research Lead @Innovation StudioPostnl Jan 2018 - Mar 2022Amsterdam Area, NetherlandsThe Innovation Studio helps corporate startups find new business models for PostNL. I aim to create the best customer experience, fuelled by insights from experiments. -
Senior Ux StrategistValsplat User Experts May 2008 - Dec 2017Amsterdam Area, NetherlandsValsplat empowers teams to humanize digital interactions. Check our full story on www.valsplat.nlI help innovate and improve websites, apps and (applied)games. I’m at the start and heart of product discovery and delivery. My work entails:- Understanding business goals and user needs- Defining UX strategies- Translating concept to design- Build-measure-learn- Delivering results- Training teams on persuasive design -
Playability SpecialistValsplat User Experts Oct 2009 - Jul 2015Amsterdam Area, NetherlandsPlaytesting makes games better. I believe that when you involve players in all stages of development, you end up making games which audiences will love, and will have the desired effect. At Valsplat I help gaming companies improve their (serious) games:- Help designers & developers understand their players- Expose strong and weak spots of game/prototype- Improve playability, engagement, usability, concept- Increase success: commercially, - Change in behavior or learning effect for serious games- Research methods: eye tracking, biometrics, observation, interviews, questionnaires, on-line tools. -
Author On PlaytestingValsplat Feb 2010 - Nov 2013I have written some articles on playtesting, aiming to inspire game makers how and why playtesting can help. Featured on Gamasutra and Control-Magazine: - http://www.gamasutra.com/view/feature/5939/successful_playtesting_in_swords__.php?print=1 - http://control-online.nl/gamesindustrie/2011/08/12/verhalen-uit-de-praktijk-eric-cartman-de-ideale-speler/ - http://control-online.nl/gamesindustrie/2011/11/24/verhalen-uit-de-praktijk-negen-richtlijnen-voor-de-usability-award-door-jeroen-van-der-heijden/ -
MentorStartupbootcamp Feb 2014 - Feb 2016Coaching startups on UX strategy, Lean UX, testing strategy etc
Jeroen Van Der Heijden Skills
Jeroen Van Der Heijden Education Details
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Applied Cognitive Psychology
Frequently Asked Questions about Jeroen Van Der Heijden
What company does Jeroen Van Der Heijden work for?
Jeroen Van Der Heijden works for Mindpact
What is Jeroen Van Der Heijden's role at the current company?
Jeroen Van Der Heijden's current role is Co-Founder.
What is Jeroen Van Der Heijden's email address?
Jeroen Van Der Heijden's email address is ja****@****ail.com
What is Jeroen Van Der Heijden's direct phone number?
Jeroen Van Der Heijden's direct phone number is +31 20 330*****
What schools did Jeroen Van Der Heijden attend?
Jeroen Van Der Heijden attended Universiteit Van Amsterdam / University Of Amsterdam.
What skills is Jeroen Van Der Heijden known for?
Jeroen Van Der Heijden has skills like User Experience, User Research, Usability, Eye Tracking, User Centered Design, Interaction Design, Usability Testing, Video Games, Playtesting, Card Sorting, Human Computer Interaction, Mobile Devices.
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Jeroen van der Heijden
Urban Climate Governance | Regulatory Governance | Qualitative Comparative Analysis (Qca)Arnhem1yahoo.com -
Jeroen van der Heijden
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Jeroen van der Heijden
Goirle2gmail.com, exact.com
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